The brand launches its 6th animal print collection with 100% profit reverted to the preservation of jaguars condemned to captivity

São Paulo, November 19, 2022, Cia Marítima, a bikini brand desired by the Brazilian public, presents another Life Print collection in partnership with Ampara Animal. Through this initiative, the brand launches its 6 collection filled with looks that inspire fashion and attitude, and help in the preservation of fauna.

Life Print is the first certified animal print in the world, and its first collection was launched in 2019, where Cia Marítima certified its already established jaguar print, being the pioneer brand to embrace the project, which has 100% of the profits reverted to the preservation of the jaguar.

The project aims to raise funds to invest in the well-being of jaguars that are condemned to captivity and also in conservation actions with the aim of reintroducing them to the wild.

“Animal print continues as a timeless trend on and off the catwalks, and in street style inspiring fashionistas around the world. The jaguar print is always successful and reinvents itself every season. Cia Marítima is always up to date bringing products with information on fashion, comfort and technology to its public, in addition to participating in important causes such as this one in partnership with Ampara Animal in which we launched a collection with reversed profits to care for jaguars, helping to preserve them. of the species ” comments Beni Rosset CEO of Cia Marítima.

In addition to the prints already known by consumers, Cia Marítima presents two more new prints, namely Jaguar and Wild Macaws, presenting a complete mix of products for all occasions.

All Cia Marítima products and the Life Print collection can be found in the brand’s physical stores and e-commerce.

Wear this cause with Cia Marítima!

54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th

The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.

The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.

The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.

The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.

A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.

For more information, visit https://spfw.com.br

L’Officiel Belgium brought in the September issue an article about the Akra Project.

The magazine features an article with the founder and creative director of Akra, Samuray Martins, who has lived in Belgium for 10 years and tells about the brand’s founding in 2019, discusses the raw material used and also how each model developed by the company is produced. brand. Each piece is unique, made with natural straw and environmentally friendly pigments, made by Brazilian artisans. “90% of artisans are women trained according to their skills and prior knowledge and then improve their learning, thus guaranteeing their independence and the education of their children”, says the magazine.

New line features sculpted quartz design

The iconic Claude ring, with its aesthetic multiplicity, is an element in constant transformation. Based on extensive research and production with experienced lapidaries, WEE presents the new CLAUDE MINERAL. Entirely sculpted and cut in natural quartz, three new Claudes are born from this experience: Onyx, Jasper and Tiger’s Eye.

Each ring, made from a shard of raw quartz, is painstakingly carved by our lapidaries. This cutting, lapping and polishing process takes around 130 hours. An exquisite work.

en_GB