February 2023 - Fashion Label Brasil

Brazilian brands at Première Classe Paris fair

Bringing together approximately 450 brands and designers from all over the world, the Première Classe Paris fair will take place from March 3rd to 6th at the Jardin des Tuileries, Paris (France). With the support of ApexBrasil and Abest, 8 national brands will be present, exhibiting a selection of accessories rich in Brazilianness.

In operation for 34 years, the event takes place during Paris Fashion Week and features designers of jewelry, footwear, textile accessories and other accessories chosen especially for their creativity, originality and style. Representing Abest, the Brazilian brands that will exhibit their products at the fair will be Dotz, Room, Sy&Vie, Thais Bernardes, Luciana Laborne and Serpui. Sophia Hegg will be representing TexBrasil and Melissa representing Brazilian Footwear.

The traditional fair is aimed especially at buyers, stylists, journalists and fashion schools, always looking for the irreverence of colors and shapes that Brazilian design offers.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).

About BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.

23.02.23

Aya

Associado ABEST, Associado FLB

ANK Jewellery by New York Weekly

Notícias FLB

Ana Ferrari to exhibit her brand ANK Jewellery at The Museum of Arts and Design in New York

Art has got an in-depth historical significance in the field of design. Especially, the artwork and creations in jewellery design are rooted in history. Representing physical and spiritual experiences through art, Ana Ferrari has earned a reputation for being one of the finest sculptors and jewellery designers. The artist and designer is the creative director at ANK Jewellery, an artistic space representing sculptural jewellery.

Ana’s passion for becoming an artist goes back to her graduation days when she was pursuing Business Administration and Fashion Designing. However, she had a creative flair for designing jewellery pieces having an ancestral legacy as she understands beauty in symbology rather than only in form. Leading by her enormous curiosity and profound questions about humanity, Ana Ferrari has explored five continents to find the perfect gems, metals, stories and cultures.

While her designs and sculptures depict spiritual growth, she studied the crystalline systems of different gems in Brazil, India, Thailand, Vietnam, Laos, Cambodia, Myanmar and Nepal. Having visited the biggest fairs in Hong Kong and Tucson, she has monitored the extraction of gold in Oman, witnessed the mining of tanzanite in Africa and perfected her artistic skills in Italy, Germany, Austria and England among others.

With the global exposure Ana Ferrari holds with her work, she will represent ANK Jewellery at The Museum of Arts and Design (MAD) in New York. The exhibition will bring acclaimed artists from across the globe under one roof.

“Fine art jewellery is at the very heart of MAD’s history, permanent collection, and future,” said Tim Rodgers, MAD’s Director. “Aligning our RE:FINE store event with our exhibition, Jewelry Stories, helps our supporters recognize this fact and encourages them to curate their own jewellery collection made by some of the most acclaimed artists working today.”

In addition, The Museum of Arts and Design is by far one of the most desirable shopping destinations in New York.

“It’s a chance for the MAD community to interact with and invest in fine jewellery artists who are redefining the modern heirloom,” said Sathya Balakumar, the Director of Merchandising.

Founded in 1956 by Aileen Osborn Webb, MAD celebrates the creativity of contemporary jewellery design, and the exhibitions promote rich cultures and traditions.

Speaking about exhibiting ANK Jewellery on an international scale, Ferrari said, “MAD curatorial and heritage interested for the most relevant jewellery in history is remarkable and I feel honoured to showcase my artwork there.” A majority of jewellery designs at ANK Jewellery celebrate the rich diversity of cultures in the world.

Earlier this year, Ana Ferrari had an opportunity to represent Brazil globally. The prolific artist exhibited her sculpture called ‘Wind’ at the 59th Venice Art Biennale which began on April 23, 2022. The sculpture explains the meaning of wind in the creative context and was developed during her artistic residency at the Azulik City of Arts – Uhmay, Mexico.

https://nyweekly.com/business/ana-ferrari-to-exhibit-her-brand-ank-jewellery-at-the-museum-of-arts-and-design-in-new-york/

03.02.23

International Marketing course with an emphasis on e-commerce is open for enrollment

Notícias FLB

In partnership, ApexBrasil and ESPM invite entrepreneurs to participate in training in International Marketing. Interested parties have until February 5 to apply. Classes will be in March, online or in São Paulo.

ApexBrasil and Escola Superior de Propaganda e Marketing (ESPM) are open for enrollment, until February 5th, for the third edition of the “International Marketing Course: The Importance of E-commerce in an Environment in Transformation”. The course will be held in person, in São Paulo, or online (live) on the 13th and 14th (first stage) and 27th and 28th (second stage) of March. Classes will take place from 9 am to 5:30 pm.

The novelty of this edition is that ApexBrasil will hold, in a complementary way, an exclusive online workshop to present various opportunities to support the internationalization of Brazilian companies in 2023, on March 15, from 10 am to 12 pm.

The main objective of the course is to train the executive leaders of Brazilian companies in the process of internationalization in international marketing, with a bias in e-commerce operations. The training aims to facilitate the recognition of opportunities and threats in the foreign market, market analysis, positioning, value proposition, competitive advantage, as well as the strengths and weaknesses of companies, their offers and their brand. The central reflection goes through the analysis of the elements of the marketing mix and the decision of which variables must be adapted to obtain greater success in the international expansion.

The training will address the following topics in International Marketing:

1. Fundamentals for building an International Marketing Plan;

2. International marketing strategy;

3. International strategy for the 4P’s – Price, Promotion, Place and Product (direction towards e-commerce when dealing with distribution channels);

4. Definition of the marketing plan, including budget and schedule of actions;

5. Dynamics that allow the public to put into practice the contents presented.

SERVICE

International Marketing Course: The Importance of E-commerce in a Changing Environment – 1st Edition 2023

Registration: until February 5

Dates and times: March 13, 14, 27 and 28, 2023, from 9:00 am to 5:30 pm

* Workshop: March 15, 2023 – 10:00 am to 12:00 pm

Modality: Hybrid (online: zoom platform and face-to-face: ESPM-Tech facilities in SP)

Values: R$ 1,100 for one participant; BRL 1,800 for two participants from the same company; or BRL 2,400 for three participants from the same company

Hours: 32 hours of class, lasting 4 days

Registration link: click here

Rules: see here

Theme: Internationalization

Market: Does not apply

Export sector: Not applicable

Investment Sector: Not applicable

Service sector: Not applicable

Publication Language: Portuguese

01.02.23