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Mayara Rovery talks about inspiration for her startup and talks about a master class given in France.
Mayara Rovery is, in addition to Sustainability Coordinator at ABEST, founder of Yby Bank, a startup for the purchase and sale of second-hand gold and the first reuse metal bank in Brazil. The idea came when she was working with her sister on product development at Mariah Rovery jewelry brand. Within the brand, she began to worry about where the metals used in the confection would come from, studied where she would have gold with a certificate of origin and looked for other ways to capture the raw material, such as jewelry auctions and trunk shows.
Founded 1 year ago, the purpose of YbY Bank is to raise awareness about illegal mining, one of the subjects currently in great focus in Brazil due to the case of the Yanomami indigenous people in the Amazon rainforest. And the YBY Bank process works like this: the already industrialized gold pieces are purchased from a company or individual, purified and returned to the market, each piece with its QR Code telling about the origin of the raw material.
In order to present her solutions and raise awareness among new luxury fashion designers and entrepreneurs, Mayara was invited by the Sorbonne University of France to give a Master Class. In the class, she contextualized the Yanomami crisis to bring the concern to the students about why reuse gold and the importance of knowing the origin of the product to avoid new extractions.
The project has interaction with consumers and is called Corrente do Bem. If you liked the project and have gold or silver pieces for sale, send a message to Yby Bank: https://www.ybybank.com.br/como-vender.
After the evaluation, they make the withdrawal for those who are from São Paulo and for other cities, they generate a postage code.
Mayara Rovery also gave an interview on Reset Podcast: “Is conscious mining possible?” which you can check here.
Sy&Vie is selected with 10 other fashion brands to walk the Satisfashion show during Paris Fashion Week.
The Always Support Talent project was founded by Flávia Cannata in 2017, focused on supporting and presenting new talents in the fashion industry such as designers, photographers, stylists and makeup artists through fashion events and editorials.
On March 6th, the Satisfashion collective show, presented by Always Support Talent, will take place at the American Cathedral Paris (France) and selects 11 brands for the catwalks. Among them, the handbag brand Sy&Vie, the only Brazilian brand present at the event.
“Unique handmade bags, inspired by nature. We started in 2014 with many ideas and a compelling purpose: to reconnect with nature.
The beauty of nature is captivating, it inspires us. We use age-old handicraft techniques to recreate it, always with a modern, colorful look and a taste of our Brazilian spirit.
Here are some of our techniques: Woodcarving, Wood inlay, Assemblage.
At the head of this brand is Sylvie Quartara, an extraordinary craftswoman, with more than 20 years of experience producing home and fashion accessories both in Brazil and in the main fashion centers of the world, such as Milan, London and Paris.”
She signs all her creations as Sy & Vie, based on her passion for ancestral heritage techniques and timeless inspiration from nature. Its first bags were made of inlaid wood in 2014, a technique that was unprecedented in Brazil at the time. In 2018 she was ready to take it a step further through her coined signature technique “Assemblage”, working with forgotten fragments of nature. This innovative technique took over a year to develop and refine, once again offering a fresh perspective on fashion.
For more information, visit https://www.alwaysupportalent.com/focus-on.
