Ostra Brasil
Twelve years ago Ostra Brasil was created, a brand that united passion for fashion, art and affinity for technology. Lidianne Andrade, designer and founder of the brand, was based on market research that pointed to a great rise in the Brazilian beachwear market and left her graduate career to pursue a dream of being a fashion entrepreneur.
She started by displaying her small outsourced bikini and bathing suit production on a virtual website and a Facebook profile that carried the brand name and showcased its products.
Lidianne says that she always has been very active on the internet and loved to browse international fashion websites.
” I’m from the dial-up internet era, I experienced the meteoric advance of digital technology, I couldn’t help but bet my chips on this market. The internet was my dream window.”
The businesswoman says that she has always cherished to contemporary fashion that meets the current way of life. The intention has always been to create differentiated pieces that meet the taste of the modern woman, eager for novelties. The brand bet on innovative actions that raised the banner of active women, a practice that did not give up sophistication and elegance.
The first international sale came three months after the launch of the brand. The sale was negotiated through a Skype meeting. ” I presented the pieces through the webcam. It brought the details closer to the computer screen. I took a wholesale order with a very short delivery time. Digital customers were born in a hurry and want everything to yesterday…haha.” External production was no longer meeting the demand, so there was an urgent need to include in-house production. With two years in the company, the brand was being sold in dozens of national and international stores. High retail customer demand for online shopping soared with the growth of instagram and whatsapp. The search for online assistance is intense. It was necessary to diversify digital sales channels and direct marketing towards strategies aimed at online sales, looking to the future.
Today, in addition to e-commerce, the brand has a large team of digital consultants trained to offer a unique digital shopping experience. In 2019, the Ostra Brasil online department was expanded and a space for fashion research and meetings was built for the team to align digital strategies and actions.
Lidianne, the brand’s exclusive designer, meets with all members of the digital department, including sales and mkt, to discuss fashion and current affairs. In addition to fashion, consumption and behavior trends. “We develop sustainable and inclusive practices. ”
She believes that the brand identity must be aligned with the brand’s purposes and values. ” A fashion brand needs to have something to add to its audience. We want to get closer and closer to the Ostra woman, inform her, satisfy her. I believe that the demand of the online audience teaches us a lot. Behind the screens, here we are, human beings trying to deliver our best”.
Contact
Ostra Brasil
Avenida Professora Zenaide de Campos Roriz, 1095 – Jundiaí – Anápolis – GO
(+55 62) 3098-2667
www.ostrabrasil.com.br
contato@ostrabrasil.com.br
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