Associates Misci, Paola Vilas and Haight on the WGSN trend platform
“São Paulo is a lively metropolis of many faces, cultures and fresh ideas. New movements are gaining enormous ground, driven by visionary locals, and the city has been adapting with creativity to navigate Covid-19.”
The trend platform WGSN featured the associates Misci, Paola Vilas and Haight as curators of five brands and key retail concepts in the city of São Paulo, “Five Brands to Watch: São Paulo Retail”.
“These stores focus on creating calming spaces, going beyond the purpose of selling and creating sanctuaries for their customers.”
“Located in the trendy Pinheiros neighbourhood, Misci’s new store is the ultimate location for a sanctuary-like experience. Inside, shoppers experience a calm and intriguing atmosphere with the smartly curated merchandising. Outside, the traditional glass windows are replaced with dark glass, arousing consumer curiosity.”
“Paola Vilas’ recently opened store is what she calls ‘a breather in the city’. The winter garden offers a sense of being away from the busy, crowded city, providing a feeling of natural escapism. The calming and warm atmosphere provides a genuine connection with its customers. Tap into our Furniture & Lighting: Colour, Material & Finish report for inspiration in creating soothing spaces like this.”
“With a sculptural and uncomplicated structure, swimwear brand Haight achieves a soothing and introspective experience for its customer with its newest store in São Paulo. The tightly curated merchandise and soft furnishings conceive a quiet, warm adventure, while the smart layouts offer an extra immersive experience. Bestselling items include the brand’s signature swimsuits and easy-to-wear slip dresses.”
