Arquivos Blog - Fashion Label Brasil

Brand Value

“Innovate with purpose to create meaningful technology products and experiences”, WGSN.

New trends of behavior and consumption in the fashion universe.

During the pandemic, new consumer behavior promoted business opportunities for fashion companies, propelled the emergence of consumer trends.

Data and Insight

Technology is becoming increasingly important when it comes to consumer relationships. The advances in technology accelerated during the pandemic and research made by Think with Google revealed some insights: 88% of online shoppers research online before making a purchase; 3 out of 4 consumers in Brazil buy fashion and beauty products on online platforms.

“Technological innovations are powerful allies to attract customers. Digital makeup and augmented reality for fashion, for instance, are recent trends.”

Consumer Technology

“Innovate for the purpose of creating products and significative technological experiences,” WGSN.

Predicting new consumer technology tendencies enables the creation of products that will improve the lives of future consumers, foreseeing new lifestyles and guiding the design of new products.

Setting a price for fashion with science

Applying statistical approaches to pricing methods in fashion can lead to substantial improvements in product sales and margins.

Pricing is one of the most challenging areas for fashion apparel retailers due to the high SKU (Stock Keeping Unit) complexity, limited item comparability, and frequent flow of new collections.

Merchants prefer to rely on the intuitive sense of the price consumers would be willing to pay, competitive benchmarking, and margin contribution. Even though this is the age of big data and online pricing transparency, this reliance on subjective pricing still prevails in the marketplace.

Heuristic Model

“We recommend a model that allows merchants to enhance their business judgment and gut intuition with science”, McKinsey & Company.

The “heuristic” model uses internal and external metrics that incorporate relevant factors. The initiative applies statistical analysis to filter these factors and tailor metrics to each retailer’s business strategy.

Pricing factors: Domestic economics influence the retailer’s product margin target; competitive dynamics can drive the price to a higher level; on the other hand, brand value can push prices down.

The model presents two problematic indicators in apparel pricing: elasticity, relatively common in consumer sectors that rely on stable data points.

“Gauging the appropriate level of elasticity is critical, because this assessment is then used to guide overall price adjustments, to project new unit volume, and to quantify net revenue and profit impact”, McKinsey & Company.

Another innovative indicator: the perceived value of individual product attributes.

“By breaking down all possible attributes and understanding their perceived value, the pricing can be tailored appropriately. Although each of the indicators could be used individually to set a price for a style, we believe retailers should use a combination of relevant indicators, assigning a weight to each one, in order to arrive at a price recommendation. Depending on the retailer’s objectives, that recommendation could maximize product profitability or market share”, McKinsey & Company.

Stronger analytical capabilities and rethinking how to collect and structure the data relevant to each indicator are essential tools for implementing this approach. And understanding the retailer’s business and strategic pricing objectives determine the weight of each process indicator.

“Although this approach relies on the ‘science’ of external analytical tools, it remains rooted in the ‘art’ of merchant expertise and knowledge. Because it is based on strategic decisions for weighting indicators, it is a flexible model that can easily be updated to keep pace with changing business strategies. As long as fashions change with the seasons, there will always be an element of unpredictability in apparel pricing. Retailers have much to gain by harnessing the wealth of knowledge they have at their disposal and applying these innovations to their apparel pricing strategies”, McKinsey & Company.

Learn more about pricing and competitiveness…

What makes your product unique?

Focus on quality and transparency

Associates Flávia Aranha and Movin are certified by Sistema B Brasil, which is the purpose of the brand’s impact and is at the heart of its business model; profits and growth provide a force for good: triple positive impact for your employees communities and the environment.

“A more inclusive, equitable, and regenerative economic system,” Sistema B Brasil.

“We are the first Brazilian fashion company to receive the B company certificate, the B Corp Certification, which recognizes and validates new organizational models that encourage the use of strong businesses to solve social and environmental problems, always in line with the concept of solidarity economy,” Movin.

Selo B companies balance purpose and profit in the following areas: Governance, Workers, Customers, Community and Environment.

“We have been certified by Sistema B since 2016. It is an initiative that is active in more than 50 countries, consolidating transparency in production processes and addressing socio-environmental impacts, equating them with profit in the priorities of a company’s management,” Flávia Aranha.

Learn more about Sistema B…

Raw material and workforce

“More than three in five consumers say that environmental impact is an important factor in purchasing decisions,” McKinsey.

Conscious consumption and a more conscious future express the consumer’s social responsibility. Expanding circular business models, strategies to reduce waste and more efficient use of resources, promote positive environmental impact in the fashion industry. “The less impact on the planet, the more benefits there will be for businesses, people and the environment.” Read more about the importance of supplies in the circular economy…

Associates Vert and Osklen found an adequate reuse for their inputs. The initiative reassesses the work processes and the entire productive chain to evaluate current transformations and consumption demands.

“We do not believe in a romantic view of ecology. Our path is economic recovery. At VERT, this involves social work: rubber tappers and cotton producers receive a differentiated value for preserving forests and rural lands,” Vert.

“Pirarucu is one of the largest freshwater fish on the planet. Native to the Amazon, it is an important part of its ecosystem, in addition to being a source of income for riverside communities that live off non-predatory fishing. Our productive process protects the species, balances the region’s food source and economy, and contributes to the preservation of the Amazon rainforest,” Osklen.

MONEY FASHION POWER: Fashion Revolution Week 2022

Blog

MONEY FASHION POWER

The theme for Fashion Revolution Week 2022 is MONEY FASHION POWER. Inspired by the archival fanzine of the same name, this theme builds on the knowledge that the mainstream fashion industry relies upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis – which the fashion industry fuels.

“As we enter our 9th year, we will go back to our core, exposing the profound inequities and social and environmental abuses in the fashion supply chains. From the uneven distribution of profits, to overproduced, easily discarded fashion, to the imbalances of power that negate inclusion. On the other hand, inspiring new designers, thinkers and professionals all over the world are challenging the system with solutions and alternative models. Fashion Revolution Week is all of this, scrutinising and celebrating fashion, globally and locally, wherever you are.” – Orsola de Castro, Co-founder and Global Creative Director, Fashion Revolution

This year, Fashion Revolution is calling on global citizens to rise up together for a regenerative, restorative and revolutionary new fashion system. Throughout Fashion Revolution Week, the groundwork will be laid down for new laws on living wages for the people that make our clothes, brands will be encouraged to shift their focus away from endless growth, and consumers will be inspired to scrutinise the real value of what we buy.

To get involved, Fashion Revolution will provide the tools for people to write to their local policy maker about these issues, demand greater transparency in the fashion supply chain, support trailblazing small businesses and create their own fashion love stories to reconnect with the clothes they wear every day.

3 QUESTIONS TO ASK DURING FASHION REVOLUTION WEEK

1. #WhoMadeMyClothes

Does the person who made your clothes deserve a living wage?

2. #LovedClothesLast

How much did you pay for *insert favourite clothing item here*? And how much is it worth to you?

3. #WhatsInMyClothes

What would the world look like if brands restored systems instead of depleting them?

HOW TO GET INVOLVED IN FASHION REVOLUTION WEEK

Whether you’re a student, designer, producer, retailer, educator, union member or citizen, download a free digital Get Involved Guide to take action during Fashion Revolution Week.

NOTES TO EDITORS

The full schedule of global events and activations will be announced shortly at fashionrevolution.org and fashionopenstudio.com. Download images and campaign materials for press here and credit where appropriate. For further information and interview requests, please contact press@fashionrevolution.org.

About Fashion Revolution

Fashion Revolution campaigns for a clean, safe, fair, transparent and accountable fashion system through research, education and advocacy. Fashion Revolution is a global movement across 92 countries with a collective vision for a fashion industry that conserves and restores the environment and values people over growth and profit.

About Fashion Open Studio

Fashion Open Studio is a showcasing platform designed to shine a spotlight on best practice and innovation led by international fashion and textile designers, biotech start-ups and retail disruptors. The designers are selected for their commitment to a clearly defined criteria of responsibility, sustainability and circularity. During Fashion Revolution Week, designers share their products and processes in a radically transparent and accessible way.

Social media links

Social media hashtags

#FashionRevolution

#FashionRevolutionWeek

18.04.22

How is the fashion industry measuring ESG?

Blog

“Luxury brands are evolving, more than 75% of the top 50 global luxury players are now using eco-friendly materials, while 75% are looking to reduce packaging, use more renewable energy and reduce carbon emissions”, WGSN.

In recent years the environmental, social, and governance (ESG) aspects of business have received increasing attention and companies have been pressured by legal, regulatory, consumer, and employee measures to use their values and culture to drive an ESG agenda.

IMAGEM 1

Coletivix, conscious consumption and (R)evolution

Blog

“A pact to raise awareness of social, environmental and economic agendas present, not only in fashion, but on the planet.”

/coletivix/

ETIM lat. collectivus,a,um ‘that which groups together, gathers’

1. covering several people or things.

2. that belongs to several people

Coletivx promotes the philosophy of awareness and social, environmental, and economic responsibility in the curation of brands, through the study of the 17 SDGs (Sustainable Development Goals) and the framework of conscious production and consumption.

“ECO = MMERCE” represents a catalyst for change through the dissemination of knowledge and education on macro issues and in the curation of brands and partners.
“Coletivx is more than an e-commerce platform, it is a collective and a conscious community in search of a better future (and present).”

Collective Philosophies

“At Coletivx we believe that it is possible to produce and consume more consciously. We work with a selection of brands that have in common the desire to reduce their impact and increasingly evolve towards a fashion with more social and environmental responsibility.”

Circular Fashion: using the planet’s finite resources in a more sustainable and responsible way. Circularity proposes the reuse of materials to increase the product’s life cycle and reduce its impact on the environment.

3 possibilities for brands to move closer to a more circular production model:

● New products from recycled materials;

● Upcycling: the technique presents a new purpose to existing materials that would otherwise be discarded;

● Second-hand products.

Eco-friendly: products with the aim of causing less impact on nature and the world.

Low/Minimum Waste: the concept of zero or minimal waste in fashion presents a production of little or no textile waste in the production cycle. The technique allows different ways: creating a design that uses 100% of a certain material or using these leftovers to make another product, always with the main objective of avoiding the disposal and production of waste.

Made by women: brands that celebrate and value women in the workforce. Fashion as a path to female empowerment.

Handcrafted: handcrafted products and traditional techniques, careful choice of materials and a strong connection between the creator and the final product.

“The “handmade” not only brings a more human connection to fashion, but also a certain exclusivity for the consumer, since the production of the articles is not mass.”

Social Responsibility: products and brands that value the positive social impact on the community, value their employees in an egalitarian and fair way, in addition to respecting diversity and practicing inclusion throughout their production chain.

Conscious use of natural resources: as an industry that uses natural resources on a large scale, brands that value the conscious use of resources in their production are extremely important. This includes the way in which water, soil and forest resources are used.

“To move towards a more conscious production, it is interesting to use reused water or think of ways to reduce the use of water and energy, rethink the use of chemical products and, of course, preserve our forests.”

Slow Fashion, timeless and on demand: a fashion movement that values the product’s production processes: who makes it, the way it is made, the materials used, cultural aspects and respect for the time of making that product. It’s about producing in a slower, more conscious and respectful way with people and the planet. Many brands that adopt the movement work with an on-demand production, avoiding waste and excess inventory.

Ethical and/or local production: ethical fashion is one whose main pillar is the concern for the people involved in its production chain – decent and fair working conditions, contributing to the preservation of cultural traditions and prioritizing local production that values the region and its community.

Transparency and Fair Trade: transparency in fashion is fundamental for the sustainable development of the sector. Transparent businesses promote more conscious choices.

“It is through knowledge that we are able to demand more from the industry and start a discussion aspiring to an increasingly sustainable fashion.”

Sustainability, Curation, Community, Transparency, Education

Brand curation and analysis in 3 steps:

1. Brand analysis by framework and criteria – brands must fulfill at least 1 of the 20 criteria;

2. Meeting with the brand;

3. Sending a questionnaire to the brand that allows questioning the entire production process and brand governance, in order to verify its eco-responsibility.

“We want to help people make more thoughtful decisions, and show that it is possible to consume more sustainably; Coletivx was created with the aim of promoting conscious consumption of fashion and lifestyle. We want brands that share these values with us and that care about the future of our planet, seeking to minimize their socio-environmental impacts and trying to be their best versions throughout their production chain.”

Coletivx Brands

“From personal experience, I know how hard it is to find brands committed to social and environmental issues, without leaving fashion curation aside. That’s why I wanted to create a single place where people could find all these brands and make it easier for them to consume in a more conscious way,” Sofia Oliveira, Coletivx.

Circular Economy

We are experiencing a transition, a paradigm shift where creativity and empathy are imperative.

Platforms like Coletivx lead the way with new ways of working and caring for their employees.

The circular approach stimulates innovation and gives meaning to business, giving impetus to the development of new materials and processes. Read More…

#sustentabilidade #coletivx #circularidade #economiacircular #modacircular

18.04.22

Greenwashing and ESG

Blog

“While fashion is talking a lot more about sustainability, it’s harder than ever to distinguish between the companies that are actually making a difference and those that are guilty of greenwashing”, Business of Fashion.

ESG – “Environmental, Social, and Governance” – a very popular acronym in current times. It is repeatedly cited in social media, as well as in articles and videos from traditional media. ESG expresses how much and in what way companies present solutions to mitigate its impacts on the environment, build a more responsible world and maintain the best administrative processes possible.

ESG criteria are also used by many investors who prioritize sustainability criteria, that is, investors who are not only looking at financial indicators.

Another topic that is being discussed is the responsibility of brand’s communication, since greenwashing may not only mislead consumers and investors, but also characterize deceptive advertising and fraudulent performance.

Greenwashing greatly impairs decision-making and prevents investments for projects and companies that effectively adopt sustainable measures. Sustainability reports or ESG reports should not be seen merely as marketing or a PR document, but as a true concern for how companies are positioning themselves in the market. This shows how the role of communication is fundamental.

The Competition and Markets Authority (CMA) of the United Kingdom, an important consumer market for Brazilian products, informed The Guardian that it is preparing to disclose the names of large fashion companies in the market, “Consumers are being convinced to pay more for fashion products with big claims of their environmental credentials, but these companies have no evidence to back them up.”

In the same Helena Horton story, the CMA reports that it is investigating allegations from Britain’s fashion industry and will soon have a list of the worst offenders.

UK consumers are estimated to spend £54 billion annually on clothing and footwear, and this is expected to continue to grow for years to come.

“We believe that consumers’ growing demand for green products and their willingness to pay for these products has increased the incentive for companies to be seen as green, whether they are actually green or not,” Cecilia Parker Aranha, the CMA’s director of consumer protection.

https://www.theguardian.com/fashion/2022/mar/11/greenwashing-uk-fashion-firms-to-be-named-and-shamed-by-watchdog

No wonder, ESG policies have accelerated changes in stance and governance, positioning, branding, and public relations strategies. Read more about how sustainability has accelerated changes in PR stances and strategies…

What to Look for in Sustainable Fashion Brands

All over the world, markets are defining how brands should redirect their efforts, in a major global push for the change that the industry needs to bring about.

“We’ve worked with Copenhagen Fashion Week and Creative Denmark to understand what it really means to be a responsible brand in the current climate, and what both designers and consumers can do better to look after the planet we call home”, Stine Goya.

“It’s a challenge to navigate through all information that is available for consumers and to make the right choice. Most brands that are wanting to make a change have a yearly responsibility policy document, and so do we. It’s a document that outlines our specific goals and targets for the year. We also release a yearly Responsibility Report, where the progress of the company is measured on different levels”; “Our aim is to be as transparent to our consumers as possible. We are not a 100 per cent responsible brand – and it is not something we claim or should claim to be. We are frank in our approach to what can be managed by our company given our size and are progressive in our aims for the future. But we are determined to become at least 90 per cent sustainable by 2025 and are on track to do so”, Stine Goya, Harpers Bazaar.

#sustentabilidade #greenwashing #ESG #relaçõespúblicas #RP #PR

06.04.22

How has sustainability accelerated change in PR (Public Relations) practices and strategies

Blog

PR professionals face a new challenge: how to position clients in a market where there is increasing demand for responsible products and promotes not only new business opportunities for advertising agencies, but also new responsibilities.

“Two out of three unsolicited calls that we get are about our sustainability practice”; “It’s the fastest-growing thing in the agency. Sustainability-centric roles that open at the firm are ‘some of the fastest things we’ve ever filled’, Carrie Ellen Phillips, co-founder of 22-year-old agency BPCM.

A change in paradigm

It hasn’t always been like this. Erin Allweiss started the company No. 29 Communications in 2013, after spending years working for organizations such as the National Resources Defense Council (NRDC) and Oxfam. In 2015, the show brand Vert joined No. 29.

“It was definitely not easy to talk about sustainable fashion;” “It was such an arduous battle to make it into something attractive and now that it’s cool, I think there is a different problem,” Erin Allweiss.

In other words, fashion is addressing sustainability but now there is much more pressure to distinguish companies that really have a positive impact from those that practice greenwashing (giving a false impression and producing ecologically correct marketing to persuade the public).

“As brands come under increasing pressure from its consumers and market regulators to back up their sustainability claims, some advertising agencies are building expertise in order to stand out – both for fashion brands seeking representation and for journalists seeking PR contacts with reliable sustainable sources,” Business of Fashion.

Marketing that has meaning and the circular economy

The circular economy is already a reality: “Our ways of living and consuming are at stake: knowing and understanding sustainable work broadens our creative perspective. It shows us that transformations can be made through concrete actions, using tools and processes for the development of products and services that respect the environment.

In Brazil, there are some initiatives in this field, and it has already been made clear that a circular approach fosters innovation and brings new meaning to business endeavors, propelling the development of new material and work processes.” Find out more.

Brands such as Vert, Catarina Mina, UMA, Flávia Aranha, Augusta, Dotz, Movin, and Osklen open up their work flow, disclose results, publicly report on the relationship with its collaborators and clearly inform how they choose and certify the origin of the raw materials used in their productions.

The Brazilian brand UMA, which focuses on collaborative creations, connections, and timeless productions created a “younger sister,” UMA X, run by Vanessa Davidowics, daughter of Raquel and Roberto Davidowicz. With genderless pieces, sold only in retail and e-commerce, the brand has more affordable prices and a sustainable proposal. The brand’s name already denotes its collaborative character: the “X” connects to artists and to initiatives that the brand collaborates with.” Forbes.

“We believe in a different kind of fashion, a fashion that is focused on who produces and questioning, rethinking, reflecting, and making decisions based on the collective interest. It is a type of fashion that thrives in a collaborative future, more so than in a competitive environment,” Catarina Mina.

“In a simple and direct way, we seek multiple solutions for a smarter consumption, one that will guide us towards genuinely achieving a good way of living that is cleaner, more functional and more collective. Redefining the concepts of our products and applying a design that minimizes negative impacts are key to our strategy and will always be our aim,” Movin.

Vert invests in research and new technology, presents fair trade and more economically equitable organic raw materials for those who are involved in the productive chain. Find out more…

Veja sneakers are produced in factories and workshops in Brazil, where its organic cotton farms are. Charlotte Lapalus.

Sustainability must be a priority for any brand. Setting concrete goals and objectives is what will actually incorporate new sustainable processes into the companies’ operations. Advisories must be prepared to communicate this message assertively, so that this transparency can reach consumers as a positive thing. In some cases, even mistakes and limitations are strategically exposed to consumers. As Oskar Metsavaht stated when interviewed by a Globo journalist: “One cannot become 100% sustainable all of a sudden.”

[RE] STORE Galeries Lafayette, circular and responsible fashion

The traditional Galeries Lafayette, inaugurated in 1894 as the first department store in Europe on Boulevard Hassmann, with 70 thousand square meters spread into three buildings. The store received approximately 100 thousand visitors daily and 15 thousand square meters are occupied by 3,500 renowned fashion brands.

In yet another movement towards the commitment to building a more responsible and inclusive fashion industry, Galeries Lafayette presented [RE] STORE in 2021, a new space for selling second-hand clothing.

Occupying the premises on the 3^rd floor of the store, the largest and most traditional retailer in Europe features a sector that is entirely dedicated to circular fashion. Its operation is based on partnerships with the main players in the ‘second hand’ segment and engaged creation, including Monogram, Personal Seller, CrushON, Relique, Culture Vintage, Salut Beauté, Patina, etc. It is worth mentioning that the GL concept for ‘responsible product’ follows the protocols of the Go for Good seal, launched in 2018, which indicates less impact on the environment, support for local production and commitment to social development.

Building a responsible business

“The greatest impact of public relations or advertising firms is the work they do for their clients. When you look at your company’s sustainability impact, it’s not the flights you take or the cups you use;” “What matters the most is how people end up buying and consuming as a result of the company’s actions,” Duncan Meisel, co-founder of Clean Creatives, a group that focuses on pressuring public relations agencies to avoid working with fossil fuel companies

The number of communication and PR agencies that refuse clients who are not aligned with a sustainability agenda is increasing globally.

For companies that are new to the concept of sustainability, public relations experience is an important factor to avoid falling into the Greenwash trap. For this reason, many agencies offer public relations and consultancy services.

“We like to regard ourselves as a ‘critical friend’;” “We see PR challenging [customers] instead of celebrating the success of media coverage,” Harriet Vocking, Eco-Age brand director.

Greenwashing and ESG

Environmental, Social, and Corporate Governance (ESG) is an assessment of a company’s collective awareness of social and environmental factors.

The three ESG criteria verify the company’s financial health and profitability, and its social and environmental conscience.

· Environmental: indicates the company’s behavior in relation to environmental problems.

· Social: how the company relates to its employees.

· Governance: corporate and governance policies applied in the company.

There is a direct link between ESG and the responsibility of brand communication, as greenwashing can not only mislead consumers and investors, but also characterize deceptive advertising and fraudulent performance.

Sustainability reports or ESG reports are not just a marketing document or press office, but a public positioning of companies where the role of communication is fundamental. Learn more about ESG.

#Sustentabilidade #RP #PR #PublicRelations #RelaçõesPúblicas #Greenwashing #ESG

06.04.22

White Milano “Sign of the Times” promoted Fashion Label Brasil: Thais Bernardes and Dotz.

Blog

“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”

From February 24^th to 27^th, White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District, Fashion Label Brasil, by ABEST and ApexBrasil: Thais Bernardes and Dotz.

“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.

Fashion, Network, Trends, Business

The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.

All at the same time

According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.

The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.

What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.

With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.

“Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

25.03.22

Who’s Next promoveu a marca brasileira Rio de Sol pela parceria Abest e Abit

Blog

“New collections from Ready-to-wear, Accessories, Beauty, and Lifestyle brands for professionals in the fashion industry.”

From January 21 to 24, 2022, Who’s Next presented at the Porte de Versailles in Paris, the new collections of fashion, accessories, beauty, and lifestyle brands for buyers and media, both national and international.

Fashion, Beauty, Lifestyle, Business, Network, Trends

The edition promoted Texbrasil’s brand Rio de Sol, through the support of the Abest and Abit partnership.

The show’s results add up to USD 10,000.00 in immediate trades and USD 100,000.00 of business expectations for the next six months.

“The fair was great. Results were similar to those achieved in pre-pandemic times. It was better than the September 2021 edition,” Gian Gatteri, Rio de Sol.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#who’snext #feirawho’snext #feirademoda #feirainternacional #moda #fashion #riodesol

22.03.22

Instituto Escolhas and the carbon market

Blog

Instituto Escolhas and the carbon market

“Instituto Escolhas identifies the economic, social and environmental costs of public and private projects by through research, studies and analyses on topics such as energy, oceans, forests and urbanization.”

The Instituto Escolhas is a nonprofit civil organization and presents the economic, social, and environmental impacts of public and private decisions on the concept of sustainability.

The association produces studies, analyses, and reports to support new approaches and arguments, enabling solutions to make sustainable development feasible.

“Only qualified arguments can overcome controversial ‘trade-offs’ in the economy and consolidate decisions regarding difficult choices, thus enabling the building of effective solutions for sustainable development.”

Values of Instituto Escolhas

The Institute’s values include boldness, consistency, and independence.

“Boldness. Usage of mathematical language to measure and compare the degree of sustainability of public and private policies, creating innovative scenarios integrated by information cross-checking. Consistency. Developing the capacity to process multiple data with methodological rigor, producing solid arguments, systematic statistics, and comparative charts to help in analyses and conscious choices. Independence. Working through networks with autonomous research, open to diverse perspectives and plural viewpoints, overcoming prejudices and explaining facts and numbers with independence from any ideology.”

The carbon market

The retention and capture by forests of carbon dioxide (CO2) from the atmosphere contribute to climate regulation and climate change mitigation – these are the only services with economic valuation mechanisms in consolidated markets.

Discussions about the regulation of carbon markets are part of the Conferences of the Parties of the United Nations Framework Convention on Climate Change since 1997.

Since then, certification methodologies and carbon credit transaction mechanisms have evolved, but the political consensus necessary to create a global market has not yet been reached.

While a regulated market is not established as a global mechanism, linked to the Nationally Determined Contributions, for mitigating and reducing greenhouse gas (GHG) emissions, carbon markets regulated at the regional (such as the European Union), national (such as China), or subnational levels (like that of California) are being consolidated. In addition, a voluntary market has also emerged, in which companies, individuals, social organizations, and governments can voluntarily generate or buy carbon credits through projects that remove, prevent, or reduce GHG emissions into the atmosphere.

The Forest is ours. Carbon credits and forest concessions

Instituto Escolhas calculated the potential for generating and trading carbon credits produced by REDD+ (Reducing Emissions from Deforestation and forest Degradation) and reforestation projects in Brazilian forest concessions.

“Although Brazil has the largest tropical forest in the world, the country is still lagging behind others like Colombia and Peru in terms of voluntary generation of credits based on forest carbon offsets, with 20 certified REDD+ projects underway and only two of them in public forests (Verra, 2021). The generation of carbon credits in forest concessions can be a pathway to change this scenario.”

The association supported the elaboration of Bill No. 5.518/2020 to foster concessions and diversify sustainable activities. The innovation enables the generation of credits resulting from avoided carbon emissions due to the conservation of natural forests, the so-called REDD+ credits.

Trading carbon credits

The Verified Carbon Standard (VCS) is the main certification standard for the voluntary carbon credit market, which registers and monitors projects that reduce or remove GHG emissions across different sectors. The purpose of certification is to trace credits from their origin to their expiration, guaranteeing the credit’s environmental integrity by ensuring that it is linked to a project that effectively reduced emissions.

“When a registered project proves that it has been able to reduce or remove an amount equivalent to a metric ton of CO2 from the atmosphere, it attains the right to issue a carbon credit.

These credits are purchased by institutions that wish to mitigate their GHG emissions, a practice that is becoming increasingly widespread. A growing number of companies are making commitments to achieve carbon neutrality – the so-called Net Zero – by buying credits to compensate the emissions generated by their operations (Viri, 2021).”

Fashion Label Brasil

The associate Andrea Bogosian created the initiative to balance out the impact of carbon emissions from the brand’s processes and activities through carbon credits of the Moss digital platform.

“In 2020, we committed to becoming a Carbon Friendly company, and by the end of the year, we will have a CO2 offset equivalent to a preserved forest area.”

“Compensation comes from projects that share our values. In partnership with Moss, the company has favored the conservation of the Amazon Forest with the creation of the Fortaleza Ituxi Project, located in one of the most threatened areas of the forest – in the municipality of Lábrea”. “We believe in uniting fashion with awareness and purpose.” Learn more …

11.03.22

Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022

Blog

The fashion fair promotes nine brands supported by Fashion Label Brasil

“Première Classe is a source for creativity that urges for new designs and creative collaborations.”

The fashion fair at the heart of the Paris Fashion Week, Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.

Fashion Week, Networking, Know-How, Trends

The next edition that will be from March 4^th to 7^th, 2022, at the Jardin des Tuileries, promotes the brands from the Brazilian Fashion Internationalization Program of Abest and ApexBrasil, Fashion Label Brasil: Dotz, Gissa Bicalho, Thais Bernardes, Sy&Vie and Kika Simonsen; and the Texbrasil brands: Vitor Zerbinato, Sophia Hegg, Lolitta and Matilda.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #fashionweek #parisfashionweek #premiereclasse #moda #fashion #dotz #gissabicalho #kikasimonsen #thaisbernardes #sy&vie

24.02.22