Libertees, a fashion trend of impact and social transformation

“Fashion as an instrument of social transformation, providing women deprived of freedom the opportunity to reframe their own journeys and rescue their self-esteem.”

The fashion and social business brand Libertees, developed in the Prison System of Minas Gerais, presented its new collection at Brasil Eco Fashion Week in Milan, in September 2021.

Libertees provides training workshops and paid work for imprisoned women in the Prison System of Minas Gerais.

Libertees’s Impact

  • 100% female and prison labor force
  • 8 women currently employed in the clothing industry within the prison unit
  • 1 active employee in the administrative area of Libertees who has already served her time in prison
  • 4 women were sent to work in factories after being released from freedom

Part of the revenue from selling printed clothes will be reinvested in purchasing material and promoting art workshops in the penitentiary.

The exclusive prints portray drawings and paintings made by the women from Estevão Pinto Female Penitentiary Complex.

“Libertees brings the concept of fashion with social impact, revealing the power of women and the potential to transform lives at the same time.”

The material that are used in the process express the brand’s environmental responsibility: ecological fabrics, organic cotton, pet bottles and biodegradable fabrics.

“We are betting on a labor force that is 100% composed of people from prison and female workers, as a solution for a fairer and more collaborative future. Having a purpose and social responsibility is part of our essence.”

According to the platform “O Tempo” (Time), the partnership between Libertees and the Prison System of Minas Gerais has already yielded more than 134 thousand hours of professional training, nearly BRL 1 million in remuneration e more than 5,500 days of sentence remission.

“This story is being built collectively. Libertees is freedom, movement and, mainly, hope.”

Libertees for Brasil Eco Fashion Week

The brand presented its new collection “O Café e suas Flores” (literally, Coffee and its Flowers) at Brasil Eco Fashion Week on September 25th, at Milano Fashion Week.

The collection revives the affectionate memory of Minas Gerais, and the coffee flower takes on the leading role of representing the feminine.

“In this collection, we evoke ancestral knowledge, the strength in collective work and, mainly, freedom through work.”

In partnership with the creative directors of Libertees, Daniela Queiroga and Marcella Mafra, Gissa Bicalho Brand, a member of Fashion Label Brasil, signed the fashion show accessories, the stylist Ana Sudano developed the timeless models and the shoemaker Virginia Barros created and exclusive line of upcycling shoes for the event.

“We have built a network of partners who are engaged with social and environmental sustainability, from suppliers and employees to customers. Our goal is to build a fairer future for everyone.”

You can watch the Brasil Eco Fashion Week fashion show at: youtu.be/LZ9B7XGz0bI

#libertees #brasilecofashion #brasilecofashionweek #milanofashionweek #gissabicalho

Catarina Mina, a transparent brand, focused on those who produce

The collaborative brand presents the line Olê de Casa and showcases its new collection at Milano

Catarina Mina, a brand from Ceará, believes in transparency and conscientious consumption. In 2014, it presented the first open cost initiative in Brazil.

“We decided to expose the costs involved in the production process of each one of our pieces. This is a way to draw attention not only to our priorities, but also to question what is often involved in the making of a fashion product. We were the first fashion brand in Brazil to launch this initiative.”

“The idea of a different type of fashion always enticed us. One that questions more than answers.”

Olê Rendeiras Project

The Olê Rendeiras Project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the line Olê de Casa in YEAR II.

In 2019, Catarina Mina and QAIR developed the Olê project (Rendeiras de Bilro) with lace artisans from the region of Trairi, in the west coast of Ceará.

“We believe in fashion that is transparent and developed collectively.”

This initiative brings value, meaning and perpetuity to bilro (bobbin), the lace of Ceará. It is handcrafted, transparent, responsible, and focuses on who produces.

“’Ô de casa, ô de fora’ (meaning, ‘Anyone home, anyone out there?’)

This is how we greet ourselves, amongst our neighbors, friends, godmothers…Olê de Casa is a name that evokes this type of greeting: opening the door to welcome the other in.

The coasters and placemats are inspired by the heritage and richness of bobbin, bringing beauty to the table set, in the living room, at home.

Open the doors for Olê.”

Catarina Mina and the Olê project for Brasil Eco Fashion Week

The fashion and sustainability week of Brasil Eco Fashion Week, BEFW, held its fifth edition on September 24 and 25, 2021 at Milano Fashion Week.

BEFW and Fashion Vibes, platforms of fashion, creativity, and art, presented fashion shows and showrooms during the fashion week in Milan, to position Brazilian brands and stylists in the international market.

The Olê Rendeiras project joined the line up of the event and showcased the collection ‘Litorânea, caderno e memórias do mar’ (Costal, accounts and memories from the sea) at Brasil Eco Fashion Week.

“Bobbin lace is indeed memory, but it is mainly future. This is the knowledge that create the stories that can be seen in the walkway, revealing the ancestral ways as a possible path for the new generation of artisan women. It is an art that takes them further, without losing the ocean’s sound and smell. In this journey further, Olê crosses the ocean, breaks borders and lands in Italy for one of the main fashion weeks in the world.”

#catarinamina #brasilecofashion #brasilecofashionweek #ôledecasa #projetoôle #projetoôledecasa #milanofashionweek

Press Day by Fashion Label Brasil and Azzi+Co

The event presented the latest collections from Brazilian brands at the New York Fashion Week

Fashion Label Brasil and Azzi+Co promoted a press days during New York Fashion Week, 611 Broadway, 16-17 september.

“The general vibe (in NYFW) was joy at the chance to be in-person again”, Vanessa Friedman for The New York Times.

Discover the latest collections from designers: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.

The return of physical events creates new networking and connectivity experiences in an exclusive schedule.

“Physical retail is the heart of connecting brands with people,” Camila Salek, columnist for Harper’s Bazaar Brasil.

The event promoted by Abest and Apex-Brasil, developed the image and branding of Brazilian brands for the main media and influencers in the world.

US Publications

The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear

International Publications

Vogue Mexico, El Tiempo, Elle Brazil, Elle Mexico, People en Español, Vogue Brazil, Harper’s Bazaar BR

Influencers

Ucha Meirelles: Vogue Brazil

Tanya Ortega: Vogue Mexico & Brazil

Cristiane Peixoto: Harper’s Bazaar BR

Julia Kananovich: Fashion Stylist

Monica Sordo: Designer

Melissa Vale: Influencer

Jaclyn Palermo: Hearst

Claudia Rondon: Influencer / Fashion Stylist

Andrea Zendejas: Hearst Magazine

Camille: Influencer

Titina Penzini: Hola USA

Amanda Rezende: Influencer

Miriam Pritzer: L’Officiel Brazil

Lauren Hanmann: Influencer

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#pressday #Azzi+Co #moda #fashion #nyfashionweek #NYFW

Première Classe presents Brazilian brands from October 1st to 4th, 2021

The spring/summer edition promotes  seven brands supported by Fashion Label Brasil

“Showcase your collection; new and improved image; networking; meet new clientes; customised services; inspiration.”

Premiere Classe is the unmissable fashion trade show at the heart of Paris Fashion Week. The event has presented the accessory trends of the coming season and the young creators who are creating the fashion of tomorrow.

“A unmissable parisian rendez-vous for the fashion industry”, Nicoletta Spolini, fashion editor at Vogue Italy.

Recognized for its high-end selection and originality, the show features brands and creators of jewelry, shoes, leather goods, accessories and ready-to-wear.

“Premiere Classe has established their position as the world leader of accessory trade show”, Pascal Martinez-Maxima, fashion editor at FashionUnited.

The next spring/summer edition, from October 1st to 4th, 2021, presents the brands of the Brazilian fashion internationalization program – Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom, with the brands from Abit, Brazilian Textile and Apparel Industry Association: Sophia Hegg and Vitor Zerbinato.

The event presents nearly 450 brands and designers specially chosen for their creativity and style.

“Premiere Classe is a fountain of creativity that calls out for new designs and creative collaborations.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #premiere #premiereclasse #moda #fashion

Sy&Vie by Emerging Talents Milan on September 24th and 25th

The brand presents the new Spring/Summer 2022 collection at Milan Fashion Week

Emerging Talents Milan, one of Milan’s international and creative fashion platforms, presents the associate Sy&Vie on September 24th and 25th.

The handcrafted handbag brand represents the colors and textures of nature in the Spring / Summer 2022 collection.

The creative process transcends details and incorporates traditional techniques: wood inlay, woodcarving and assemblage, Sy&Vie authoring system. “We match artisanal techniques with our one true inspiration: nature. We apply flowers and foliage in natura to our bags, creating natural treasures full of life.”

The artist expresses sustainability in the materials: certified wood, certified and sustainable leather, traceability in the production process, and the technique of sustainable 3D printing on recyclable PETG.

“Purpose: to reconnect with nature. The beauty of nature is captivating, it inspires us. Always with a modern, colourful eye and a taste of our Brazilian spirit.”

#emergingtalentsmilan #emergingtalents #sy&vie #moda #fashion #milanfashionweek

TRANOÏ features associate Lenny Niemeyer

The fashion fair takes place at Paris Fashion Week from September 30th to October 3rd

TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and emerging designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.
​
The fashion fair, at the core of Paris Fashion Week, features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion. And from September 30th to October 3rd, at the Palais de Tokyo, the event promotes the Brazilian brand of Fashion Label Brasil, Lenny Niemeyer.

“Our curating process is based on three guidelines: we choose product offers that are original, innovative and with high standards. We deliver a remarkable experience and an inspirational outlook on fashion through the events we organise and our digital platform, we identify and select designers from around the world.”

Criteria based on standards:

Savoir-faire,
Innovation,
History,
Creative angle,
Come share our curiosity
and desire to discover new perspectives.

“A community of new highly creative designers and new contemporary ready-to-wear, accessories, and lifestyle brands.”

#TRANOÏ #lennyniemeyer #moda #fashion 

Brasil Eco Fashion Week presents Brazilian designers at Milan Fashion Week

Brazilian brands focused on sustainability display their new collections at the BEFW Milan

The Brasil Eco Fashion Week, BEFW, the first fashion and sustainability week in Latin America holds its fifth edition on September 24 and 25, 2021, at the Milan Fashion Week, in Italy.

BEFW and Fashion Vibes, a fashion, creativity, and art platform, present fashion shows by Brazilian brands that are committed to sustainability, social and environmental initiatives, and textile innovation.

The platform promotes fashion shows and showrooms during the Milan Fashion Week to position eight Brazilian brands and stylists in the international market.

“Brazil is rich in raw materials but also in creativity, which is based on the cultural diversity it possesses. It is a country with a unique worldview and our objective is to demonstrate the development in this direction, promoting designers who value their roots, their culture, and incredible energy in their collections,” says Yulia Palchykova, director of Fashion Vibes.

Founded in 2017, the platforms promote diverse raw materials and production processes for the sustainable fashion market. Brasil Eco Fashion Week held around 250 activities such as fashion shows, talks, lectures, and workshops involving 150 speakers with local and international guests from the areas of business, creation, production, innovation, and technology for fashion.

In 2019, the last edition of the in-person format brought together over 150 companies, including fashion brands, suppliers of industry inputs and innovative companies. The following year, the fourth fashion week received more than 80 companies in the online format.

“In addition to giving visibility to socially responsible fashion brands in Brazil, the idea of our event each year is to hold an in-depth debate, distribute information, propose new business models with the adoption of ethical and responsible practices in the textile industry and fashion markets,” explains Rafael Moraes, executive director of the event.

Fashion Label Brasil at the BEFW Milan

The event’s lineup features the brands Catarina Mina and Gissa Bicalho from the Brazilian fashion internationalization project called Fashion Label Brasil.

Catarina Mina

“We believe in a different kind of fashion, focused on the ones producing and concentrating its efforts on questioning, rethinking, reflecting, and making decisions that take the collective into account. Fashion that sustains itself in a future based on collaboration.”

The Olê Rendeiras project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the ‘Litorânea, caderno e memórias do mar’ collection at the Brasil Eco Fashion Week.

“Litorânea comes to that bobbin lace is not just the lace from Ceará, it’s the lace from the seashore.”

The initiative values, reframes, and perpetuates bobbin, the lace from Ceará, with transparent and responsible handcrafter fashion.

“Indeed, the bobbin lace is memory, but it is mainly future. This is the knowledge that will be seen on the runway, revealing this ancestral work as a possible path for a new generation of female artisans. It is art that makes them go even further, without losing the sound and smell of the sea. So, it is based on this extended reach that Olê crosses the ocean, breaks borders, and lands in Italy for one of the biggest fashion weeks in the world.”

Brazilian Brands at COTERIE New York

COTERIE New York promotes physical events in September 19-21

“I think there’s a real sense of increased appreciation for many things we only now realize were so fundamental to our lives – both personally and professionally. Conducting business and involvement in our live events is no exception: from touching fabrics and spotting new talent, to making connections with new customers and dinners out with longstanding partners.  With a general sense of renewed enthusiasm, these are the things our community is excited to get back to, and we’re so happy to provide these environments and facilitate this return.”
Courtney Bradarich, VP of Events Contemporary Women’s for COTERIE and PROJECT and Jordan Rudow

The fashion platform features 9 Fashion Label Brasil brands

As the leading elevated and advanced contemporary women’s market event, COTERIE New York hosted brazilian brands from the fashion internationalization project Fashion Label Brasil by  Abest, Texbrasil by Abit, in partnership with Apex-Brasil: Andrea Bogosian, Serpui, Nádia Gimenes, Gissa Bicalho, Lavish, Sinesia Karol, Yukio, Andreza Chagas and Catarina Mina.

The event provides exclusive access to unique products from emerging and established brands from across the globe, and daily “happenings” that highlight environmental stewardship and social empowerment. Sustainability, diversity and storytelling are hot topics at Coterie.

Showcasing a rich collection fosters new business connections for emerging and established brands with face-to-face access to an elite audience of fashion retail buyers, influencers, media outlets, and industry thought leaders from across the globe. Opening new accounts with target retailers, generating global demand, and sparking creative insights with refreshed show floor merchandising, exclusive networking experiences, and original onsite programming.

Retailers will also find an updated assortment of harmoniously merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination – COTERIE’s swimwear and resortwear community and EDIT, COTERIE’s elevated and advanced international collections. Another new change for the New York show is the addition of “curations,” which will feature minority-owned and sustainable brands woven throughout the floor.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#coterie #coterieny #coterienewyork  #moda #fashion

WHITE Milano presents a physical trade show

WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is  full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.

A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.

Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.

From September 23rd to 26th, the physical fair presents the brands of Fashion Label Brasil, the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil: Akra Collection, Catarina Mina, Haight, Room, Lily Franco and Água de Coco supported by the Brazilian Consulate in Milan, and the associates Osklen and Dotz. The Blanc Fashion digital fashion platform will represent the Fashion Label Brasil brands: Lily Franco, Akra Collection, Catarina Mina and Room, in the event.

Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”

WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.

On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.

MRE and Secom Milan

The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.

In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.

The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil 

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirawhite #whitemilano #moda #fashion #sustentabilidade

Drawback regime by Ana Maria Matta Walcher

Customs regime and Drawback

The In Company course “Sistemática de Exportação” (Export Systematics) is organized by ABEST and promoted by the Fashion Label Brasil Program in partnership with Apex-Brasil. Ana Maria Matta Walcher, the course teacher, who is a commercial and operational specialist in export and import, presented the article “Understanding the Benefit of Drawback”.

Understanding the Benefit of Drawback

Drawback is an incentive that relieves taxes levied on imports and purchases in the domestic market. This benefit is only valid for the industrialization, transformation, assembly, reconditioning or renovation of a product. Therefore, if you do not work with these variations, you cannot obtain the exemption.

Under the Drawback regime, if the entrepreneur imports goods that will be used in manufacturing a product for export, all import taxes will be suspended and in the purchase of inputs in the Brazilian market for export, the tax will be exempt on entry and exit at the time of export.

The goal is to promote the growth and expansion of the business through the exemption / suspension of taxes and tax credits. According to the Internal Revenue Service, in the last four years, 29% of all tax benefits granted by the government are related to Drawback. In other words, drawbacks enable Brazilian exporters to guarantee competitiveness in the international market.

There are 3 classifications within this regime:

Exemption: intended for the replacement of imported or purchased goods in the domestic market that were used in the industrialization of an exported product.

Suspension: intended for goods that will be imported or purchased on the domestic market to be used in

the industrialization of an exported product.

Refund: intended for the refund of taxes that were paid on the importation of goods that are used in the industrialization of an exported product.

What is the Drawback Culture

To adhere to the Drawback regime, exporters must mitigate risks to avoid further penalties. As it involves input / output of information and actions, it should be a very well-aligned and closely monitored process.

A company that is already used to acquiring imported and domestic inputs under the normal purchase regime, before joining Drawback, must review all administrative, financial, fiscal, commercial, and operational management.

This adjustment is necessary to meet all requirements requested by the customs regime.

Enjoy your reading and we wish you good deals!

Author: Ana Maria Matta Walcher

Telephone number and WhatsApp: 11 9.9625-0338

E-mail: akawalcher@gmail.com

https://www.linkedin.com/in/ana-maria-matta-walcher-bb772823/

#anawalcher #regimeaduaneiro #drawback #regimedrawback

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