From February 28th to March 2nd, three Brazilian brands attended Premiere Classe Tuileries, a trade show specialized in high jewelry and accessories segment that took place alongside to Paris fashion week. 

SERPUI and DOTZ brands had the support of Fashion Label Brasil- Program of Internationalization of Value-Added Brazilian Fashion, created by ABEST (Brazilian Fashion Designers Association), and ROOM had the support of Texbrasil (Brazilian Fashion Textile Industry Internationalization Program), from Abit (Brazilian Association of Textiles and Apparel), both as a result of an action in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

In this edition, the trade show generated USD$ 48K in immediate business, with an expectation of USD$ 80K for the next 12 months. 

In celebration of International Women's Day, Marcia Kemp's NANNACAY sealed a partnership with Beulah London, one of the first social impact fashion brands debuted in the UK.

Together they created a limited edition handbag, entitled Flora, which is part of the summer 2020 collection: a wicker handbag with a braided handle in natural silk, woven by hand by a single Brazilian artisan, making it unique, as one piece is never the same as the other.

Through the synergy of related values, the BEULAH X NANNACAY handbag supports the preservation of traditional Brazilian handicrafts made in several communities. For every bag sold, 10% of all profits will be donated to Beulah's Impact Partners, which support vulnerable and trafficked women in Bangladesh, Nepal and India, through the Beulah Trust.

These funds are invested in additional training and development for these women, allowing the brand to sustain and increase employment opportunities for more women. Creating a sustainable, commercial and creative vehicle that proves luxury fashion can be used as a force for the good of all.

Entre os dias 18 e 21 de janeiro, as marcas Cecília Prado e DOTZ, do Fashion Label Brasil; Rio de Sol, do Texbrasil; Petite Jolie, da Brazilian Footweer, marcaram presença na Who’s Next em Paris. 

A ação contou com apoio dos programas de internacionalização da Abest (Associação Brasileira de Estilistas), da Abit (Associação Brasileira da Indústria Têxtil e de Confecção) e da Abicalçados (Associação Brasileira das Indústrias de Calçados), em parceria com a Apex-Brasil (Agência Brasileira de Promoção de Exportações e Investimentos).

O grupo realizou negócios no valor total de US$ 129 mil entre as vendas concretizadas durante o evento e as expectativas para os próximos 12 meses é de US$ 227 mil. 

The latest Coterie edition happened between February 11th and 13th, in New York. A group of 16 Brazilian brands showed their collections to buyers attending the North American clothing trade show and made a total of more than USD 700K in sales at the event. Projections for the next 12 months hit USD 2 million. 

The companies had the support from Texbrasil (Brazilian Fashion Textile Industry Internationalization Program) and Fashion Label Brasil programs – both carried out through a partnership between Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments) with Abit (Brazilian Association of Textiles and Apparel) and ABEST (Brazilian Fashion Designers Association), respectively. 

Texbrasil supported ampersand, Andreza Chagas, Cholet, Haes, Joulik, Juliana Sanmartin, Maria Pavan, PatBo, RAISSA and Skazi, while Chor, Gissa Bicalho, Iorane, Lavish, Ryzi and SERPUI are Fashion Label Brasil members. 

One of the exhibiting brands, gaúcha (someone from the Brazilian state of Rio Grande do Sul) Maria Pavan, celebrated all the deals signed during the 2020 first edition of the trade show, which took place during the North American winter season. “This was our first attendance in the event during the winter edition, and we dealt well above our goal”, says Mariana Pavan, the company’s commercial director. 

Pavan explains that the attendance at Coterie is essential for Maria Pavan’s export strategy. “This is where we supply customers in the USA and where we open doors to new business, as the trade show is visited by buyers from all over the world. Today, almost 70% of our exports are to the USA ”, comments the commercial director.

With 20 new customers acquired at the event, Pavan explains that the introduced collection is the same as in Brazil, with minor adjustments. “The pieces are the same, only a few details changed. We understand that some things, like necklines and some lengths, have to be adapted to the American customers taste”, she concludes.

 “The numbers in this edition of Coterie show that Brazilian brands are on the radar of American buyers. Today, Brazil represents 0.02% of clothing imports in the country, which means that we have a lot of room to grow ”, believes Lilian Kaddissi, Texbrasil executive manager.