International fairs presented fashion brands simultaneously, at Porte de Versailles
Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.
“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”
Who’s Next takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.
https://fashionlabelbrasil.com/wp-content/uploads/2021/09/LENNY.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-09-10 13:00:512021-10-07 15:59:44Riviera and Who's Next took place in Paris from September 3rd to 6th
The In Company course “Sistemática de Exportação” (Export Systematics) is organized by ABEST and promoted by the Fashion Label Brasil Program in partnership with Apex-Brasil. Ana Maria Matta Walcher, the course teacher, who is a commercial and operational specialist in export and import, presented the article “Understanding the Benefit of Drawback”.
Understanding the Benefit of Drawback
Drawback is an incentive that relieves taxes levied on imports and purchases in the domestic market. This benefit is only valid for the industrialization, transformation, assembly, reconditioning or renovation of a product. Therefore, if you do not work with these variations, you cannot obtain the exemption.
Under the Drawback regime, if the entrepreneur imports goods that will be used in manufacturing a product for export, all import taxes will be suspended and in the purchase of inputs in the Brazilian market for export, the tax will be exempt on entry and exit at the time of export.
The goal is to promote the growth and expansion of the business through the exemption / suspension of taxes and tax credits. According to the Internal Revenue Service, in the last four years, 29% of all tax benefits granted by the government are related to Drawback. In other words, drawbacks enable Brazilian exporters to guarantee competitiveness in the international market.
There are 3 classifications within this regime:
Exemption: intended for the replacement of imported or purchased goods in the domestic market that were used in the industrialization of an exported product.
Suspension: intended for goods that will be imported or purchased on the domestic market to be used in
the industrialization of an exported product.
Refund: intended for the refund of taxes that were paid on the importation of goods that are used in the industrialization of an exported product.
What is the Drawback Culture
To adhere to the Drawback regime, exporters must mitigate risks to avoid further penalties. As it involves input / output of information and actions, it should be a very well-aligned and closely monitored process.
A company that is already used to acquiring imported and domestic inputs under the normal purchase regime, before joining Drawback, must review all administrative, financial, fiscal, commercial, and operational management.
This adjustment is necessary to meet all requirements requested by the customs regime.
https://fashionlabelbrasil.com/wp-content/uploads/2021/09/Capa-Posts-Site-1000X700.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-09-10 12:50:212021-09-11 02:22:39Drawback regime by Ana Maria Matta Walcher
https://fashionlabelbrasil.com/wp-content/uploads/2021/09/ABEST-INVITATION-1.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-09-09 13:50:112021-09-16 13:31:54Press Day NY
To protect the Amazon, one of the most valuable natural assets and the largest natural reserve on the planet, Brazilian brands have developed initiatives that empower coastal communities and use ecological raw material to renew the local flora and fauna. Brazilian fashion is sustainable and unique in its identity.
Indeed, we are polluters. The fashion market has great challenges ahead. No wonder, several movements and initiatives are spreading throughout the world. For many brands, it is still no possible to be 100% sustainable. There are many factors to consider for restructuring the entire chain, but it is vital to be aware of the tools and pay attention to the transformations that are already in course.
The future of the industry depends on a more sophisticated outlook to reassess the industry’s goals, adapt management schemes and seek strategies not only to meet customer demands, but also to review work processes and the chain as a whole.
Amazon Made in Brazil
Sustainability is not an option. Now, consumers are seeking transparency and the pandemic has surely accelerated the tendencies that were already underway before the crisis.
“We are aware of the problems and challenges involving our biome, but it is more a question of knowing what tools we need to overcome these issues and the results we must attain. Our job has been geared towards proposing a positive agenda for the sustainable development of the biome. Amazon Day is a day of celebration,” emphasizes Maria Cecília Wey de Brito, general secretary of WWF-Brasil.
September 5th was chosen as the date to promote awareness regarding the need to preserve the world’s largest tropical rainforest.
Osklen, Vert, and the sustainable processes in the Amazon
Osklen, a Brazilian brand committed to sustainability, found a way to consciously use the skin of Pirarucu fish from sustainable farms in the state of Rondônia, in the Amazon, which was previously being discarded and becoming a polluting element.
“Pirarucu is one of the largest freshwater fish on the planet. It is a native species from the Amazon and a vital part of the ecosystem, in addition to being a source of income for riverside communities that live off non-predatory fishing.”
The process implemented by Osklen protects the species, balances the region’s food supply and economy, while also contributing to the preservation of the Amazon Forest.
“When compared to cattle raising, this system emits far less quantities of carbon dioxide and helps reforest the region. Pirarucu breeders can reach 40% more productivity than cattle breeding using the same amount of land.”
Simultaneous actions unite us in the search for solutions
Hub-E and Pre-COP Conferences are held in September 2021, and it is where Oskar Metsavaht, founder of Osklen, presents workshops to inspire, engage and promote a change in mindset when it comes to sustainability.
Hub-E presents the 6E’s concept of Instituto-E: earth, environment, energy, education, empowerment and economics. Learn more.
Vert, a clean urban design footwear brand, features its 100% Brazilian production and raw material, always seeking positive impact, both social and environmental.
Since 2005, the brand has used around 120 tons of organic cotton and 75 tons of wild rubber from the Amazon. During this period, 160 people were given job opportunities in the brand’s cooperatives and over 30 direct jobs were created around the world.
“Vert bets on fair trade as an essential tool for green economy.”
Each pair of sneakers sold generates an average of BRL 1.10 for cotton producers in the Semiarid Northeast and BRL 1.00 for rubber tappers in the state of Acre. As an incentive, Vert pays an additional BRL 2.50 per kilo of cotton, which associations use to improve working conditions.
“We don’t believe in a romantic view of ecology. Our path is economic recovery. At Vert, this involves social work: the rubber tappers and the cotton producers receive a distinctive value for preserving our forests and Brazilian land,” explains François-Ghislain Morillion, co-founder of the brand.
Vert develops shoe soles made from native Amazon rubber, from the Chico Mendes co-op, which in partnership with WWF and the state of Acre’s government, generates income for 90 rubber tapper families who extract the raw material from the heart of the forest.
The process features the Smoked Liquid Sheet (Folha Defumada Líquida – FDL) technology, developed at the University of Brasília by professor Floriano Pastore, that transforms latex into semi-finished rubber sheets, without any intermediate industrial interference, and has a higher resale value.
“For the soles of our sneakers, we buy rubber directly from three rubber tapper associations in the Amazon, paying a differentiated price for latex. This fair pricing values the work of rubber tappers and thus helps combat deforestation.”
Vegan raw material
Transparency is one of the brand’s main commitments and its possible to find information about the chain of production and management, including the stages in which the brand has not yet achieved 100% sustainable solution.
“Our synthetic suede is made in Brazil in a factory that monitors the use of water and chemical products. Even so, synthetic suede is still petroleum-based, and our goal is to find 100% organic alternatives.”
On the brand’s website, they explain the origin of materials used in their production, while also presenting the obstacles and difficulties faced in the process: “CWL is an alternative material to leather we have used since January 2019 in the Camp model. It is of biological origin and composed of corn. Today, it is difficulty to trace the corn production sector, where the large scale ends up hindering the transparency of the bio-plastic industry. We are looking for solutions to accompany the entire organic agricultural waste chain.”
It is also important to point out that Vert Shoes (known abroad as Veja Shoes) is a company undergoing certification by B Corp. “Selo B” is a certification that assesses the company’s global impact, “A global community of leaders who use their businesses to build a more inclusive, equitable and regenerative economic system for people and for the planet.” (Learn more about B Corp Certification). Yes, we are polluters, but changes are already underway, and the fashion industry will not be left behind.
https://fashionlabelbrasil.com/wp-content/uploads/2021/09/Capa-Moda-Sustentavel.png560800abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-09-04 21:40:012022-02-17 15:24:05BRAZILIAN FASHION IS SUSTAINABLE AND UNIQUE IN ITS PERSONALITY
Hub-E and the Pre-COP Conference, sustainability workshops
“Redesigning sustainable thinking in the design capital of the world.”
Oskar Metsavaht presents in Milan, Italy, Hub-E and Pre-COP Conference, workshops to inspire, engage and promote a mindset change regarding sustainability.
Instituto-E, the British Chamber of Commerce for Italy and Industrie Cosmetique Reunite, the Italian fragrance industry, have joined forces to create an international center for the exchange of knowledge, best practices, and inspiring cases of sustainable development.
– Earth: Gaya theory, to value the relationship, knowledge, respect, admiration, and interdependence between nature and all living beings.
– Environment: promotes the conscientious management of natural resources according to the convention’s indicators on biological diversity.
– Energy: publicize, promote, and encourage energy efficiency solutions as one of the fronts against climate change.
– Education: education as the base for na effective change in social, environmental, and economic mentality.
– Empowerment: knowledge, training, and education as tools for effective development, and transformation.
– Economics: economy in sustainability to increase the social, environmental and governance impacts of projects, initiatives, and companies.
“Italian Excellence, British Values, Brazilian Sustainable Thinking, National and International Organizations and Institutions in a mission to inspire and create change.”
Hub-E e Pre-COP Conference
The Pre-COP, from September 3rd to October 2nd, features representatives from 35 to 40 countries, the UNFCCC Scretariant, Chairs of the Convention’s Subsidiary Bodies, and stakeholders who play a key role in the transition to sustainable development.
Workshops:
September 30th 1. Redesign Age range: 15-29 – free of charge
“Young people will use recyclable materials to create objects and will be monitored by experts to change the way they relate to what is generally considered garbage.”
Online reservations on the website or on social networks. Number of participants: 30 max.
September 30th and October 1st 2. Eco-città del futuro Age range: Children from 5 to 9 years old – free of charge
“The children will draw and color the city of the future guided by an educator who will lead them to think about sustainability in an imaginary atmosphere.”
Online reservations on the website or on social networks. Number of participants: 20 max.
September 30th and October 1st 3. Gaya- restoring connection Age range: open to the public, free of charge
“Participants will have the opportunity to experience activities that reconnect them with nature, such as yoga, personalized bio perfume, mindfulness, herbal teas, among others.”
Online reservations on the website or on social networks. Number of participants: 30 max.
The collection Brasilidade Caminho III celebrates the natural beauties of the Southeast region of Brazil in an immersive experience at Inhotim, “the encounter between art and nature.”
“The last few months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we have learned to celebrate personal, natural and cultural characteristics of each individual – and also regarding our land. We have learned to value our stories and understood that it is vital to nurture three other places we consider home: the body, the mind and the planet – biodiversity as the source, the vital principle.”
Iorane presents an immersive experience at the Inhotim Institute, the museum of contemporary art and Brumadinho Botanical Garden in Minas Gerais; for the purposes of conservation, exhibition and production of contemporary works of art, educational and social initiatives.
The collection Brasilidade Caminho I, Caminho II and Caminho III highlights the national riches and natural beauties of the Southeast region of the country, exploring Brazil’s natural scenery, biomes, and tropical exuberance.
“Reenergize. Fill your chest, look around you, and feel as if you are a part of this story. By absorbing the aromas, flavors, and fantastic visuals, we exhale Brazil’s essence together. Love and empathy for our Brazil!”
Coleção Iorane em uma imersão no Inhotim
Coleção Iorane em uma imersão no Inhotim
Coleção Iorane em uma imersão no Inhotim
Coleção Iorane em uma imersão no Inhotim
Coleção Iorane em uma imersão no Inhotim
Coleção Iorane em uma imersão no Inhotim
Inhotim
Inhotim Institute, a non-profit organization, is certified as a Civil Society Organization of Public Interest (OSCIP) by the Government of Minas Gerais and represents an immersive and interactive experience of art, nature, and architecture.
The exuberant landscapes of 140 hectares, between the rich biomes of the Atlantic Forest and the Cerrado, promote a unique sensory experience. The Art and Botany collections present 700 works of art by more than 60 artists from nearly 40 different countries.
“A living collection in which art and nature are constantly conversing. At Inhotim Institute, each visit is a brand new experience.”
Contemporary Art
Inhotim Institute presents a curatorship and a collection of contemporary art of international excellence.
“A unique exhibition model, in which art and landscaping are intertwined, creating a joint and unique experience.”
The curatorial project of Inhotim’s gardens, galleries, and outdoor works of art periodically invites artists to create pieces that are especially made for the institution, or to encourage and promote artistic production.
Arte Galeria Doug Aitken
Arte Galeria Doug Aitken
Arte Galeria Matthew Barney
Arte Galeria Matthew Barney
Arte Galeria True Rouge
Arte Galeria True Rouge
Arte Hélio Oiticica Magic Square
Arte Hélio Oiticica
Botanical Garden
“Walking through the gardens of Inhotim involves more than contemplating its exuberance.”
Located between two of the richest biomes when referring to biodiversity, the Atlantic Forest and the Cerrado, the Institute is also a place for scientific research and a tool for conservation and environmental education.
Recognized as a Botanical Garden by the National Commission of Botanical Gardens (CNJB) in 2010, and a national and international reference in contemporary tropical landscaping, Inhotim presents Pedro Nehring’s project. Between 2000 and 2004, Luiz Carlos Orsini signed the landscaping project for the 25-hectare garden.
In addition to the 140 hectares of visitation area, and a 250-hectare extension of Inhotim Private Natural Heritage Reserve (RPPN), the Inhotim Botanical Garden (JBI) preserves the collection and botanical compilation of over 4.3 thousand species, both native and exotic, and gathers research and monitoring data of the natural heritage in open air and in the galleries of the Botanical Garden.
Educational
Educational Inhotim promotes experiences, conversations, and reflections with the purpose of uniting art and nature.
“It is a place for visitors, educators, and students to be in touch with contemporary and botanical art collections.”
In a transversal and multidisciplinary manner, the educational initiatives and the social projects of Educational Inhotim present: knowledge, perplexity, estrangement, and enchantment, especially for the population of the region of Brumadinho and Belo Horizonte.
“It is a dialoguing education, which explores essential matters regarding community life and seeks to bring people closer to art and nature, always geared towards human development and enhancing critical thinking.”
https://fashionlabelbrasil.com/wp-content/uploads/2021/08/Hélio-Oiticica.jpg12001749abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-08-25 15:23:042021-08-25 15:57:05Iorane presents an immersion in the museum of contemporary art and Inhotim Botanical Garden, in the collection Brasilidade Caminho III
ÁGUA DE COCO and La Villa Group developed a joint effort for cleaning the city of Jericoacoara
Projeto ÁGUA DE COCO Verde
“Part of ÁGUA DE COCO’s commitment to the environment is to dedicate itself to the preservation of the natural abundance and the infinite beauty that it provides to us.”
When we talk about the ongoing changes and a more holistic look at the processes, it is always important to remember that in order to be sustainable we have to be aware of the social, environmental and economic pillars. The balance between them is a constant pursuit and many of the Fashion Label Brasil brands are attentive and looking to build an important network of responsibility measures.
The social actions and nature conservation project expressed the environmental awareness and the importance of preserving the environment in the cleaning task force in the city of Jericoacoara, in the state of Ceará.
The local community, tourists, and the recycling plant cooperative, which is over 50 people, traveled eight kilometers to Árvore da Preguiça, a symbol of the resistance of the local nature, located between the National Park and the Riacho Doce Beach.
The initiative collected 873kg of waste for the recycling plant and distributed eco-bags to encourage the reduction in the use of plastic bags and support theZero Plastic project from Jericoacoara.
“This is just one new chapter in a story written by the ÁGUA DE COCO Verde project that will extend to several other destinations in need of social actions”
Network support
The ÁGUA DE COCO Verde project supports three institutions that assist people in different situations of vulnerability:Pais Afetivos, which welcomes the LGBTQIA+ community or people whose fundamental rights are violated;Arquitetura na Periferia, which is a project that works to improve the housing of women from the lower income outskirts; andAssociação Fala Mulher, which addresses the issue of domestic violence against women, the construction of gender equality and the promotion of female financial independence.
“Each one of them works within different social initiatives, offering courses and support through social Workers, psychologists and lawyers. It is a work that is done with great seriousness, transparency and, above all, love.Lets do good together!”
https://fashionlabelbrasil.com/wp-content/uploads/2021/08/águadecoco_verde.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-08-21 12:49:542021-12-16 11:07:58ÁGUA DE COCO VERDE, AWARENESS AND SUSTAINABILITY
ABEST and associated brands at the SPLASH PARIS swimwear fair
SPLASH PARIS, a great reference of resort fashion and beachwear, featured eight brands from the Brazilian fashion internalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
It was an in-person event that took place in London (United Kingdom) from June 22nd to 25th, and was virtually transmitted through the JOOR platform of the international fashion industry between June 7th and July 2nd.
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol e Triya pela SPLASH PARIS
The first digital experience displayed profits and good expectations for participating brands as to future deals. Regardless of the marketing difficulties, in the buyers’ portfolio and dynamics of a digital platform, the companies promoted deals totaling USD17.000 between sales at the event and the expectations for the next 12 months are USD111.000.
“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://fashionlabelbrasil.com/wp-content/uploads/2021/08/splashparis-1.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-08-20 21:51:562021-10-18 13:53:55ABEST AND ASSOCIATED BRANDS AT SPLASH PARIS
ABEST and associated brands at Destination, SwimShow and Cabana fairs
Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.
The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, Sau Swim Bikinis pela Destination
Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.
At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.
Mos Brazilian Beachwear pela SwimShow
At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.
“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Abit
Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
https://fashionlabelbrasil.com/wp-content/uploads/2021/08/swimweek.jpg500700abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-08-20 21:24:232021-08-25 09:35:47ABEST AND ASSOCIATED BRANDS AT THE MIAMI SWIM WEEK
“A global Community of leaders who use their businesses to build a more inclusive, equitable, and regenerative economic system for the people and for the planet,” Sistema B Brasil.
Movement B is a future possibility for companies that believe in a new economy.
A survey run by McKinsey & Company highlighted the circular economy and social, environmental, and economic sustainability as the future of fashion.
“Consumers will increasingly expect—and demand—an emphasis on sustainability from fashion brands. Circular business models won’t be optional.”
“Notably, environmentally- and socially-focused companies are considered by younger cohorts to be better prospects as employers, and the vast majority say they would be more loyal to companies that are aligned with those values”, Business of Fashion.
“I think the fact the brand belongs to Kering, and having Kering expressing commitment towards sustainability and values as a group, makes a difference. You work in an environment where this matters”, Cédric Charbit, Balenciaga chief executive.
The Certification of B Companies is administered by B Lab Standards Analysts, a non-profit organization founded in 2006 in the United States. The standards for Certification B are overseen by B Lab’s independent Standards Advisory Board. The Global Governance Council oversees the global growth of B Lab and the B Movement. Currently, Brazil has 202 certified companies, two ABEST associates (Flávia Aranha and Movin), 705 LATAM companies, and 3843 companies worldwide.
“We have been certified by Sistema B since 2016, an initiative operating in more than 50 countries that consolidates transparency in the processes of production and the concerns about social and environmental impacts, equating them to profit in the company’s management priorities”, Flávia Aranha.
Flávia Aranha, associada ABEST certificada pelo Sistema B
“We are the first Brazilian fashion company to be certified as a B Company (B Corp Certification), which recognizes and validates new organizational models that encourage the use of corporate power to solve social and environmental issues, always in synch with the concept of solidary economy,”Movin.
Movin, associado ABEST certificada pelo Sistema B
The B Impact Assessment (BIA), a free, online, and exclusive tool, analyzes and monitors the company’s performance and positive impacts recognized by the market in five different areas: Governance, Workers, Clients, Community, and Environment.
“Our certification looks at the entire company, not just the product. It looks at how you treat your workers, your community and the environment”, affirms Katie Kerr, communications director at B Lab.
The purpose of making an impact is at the heart of the business models of companies that are certified by Sistema B. They promote profits and growth as a force for good: generating a triple positive impact for their employees, communities, and the environment.
“B Companies are a new type of business that balances purpose and profit, while considering the impact of its decisions on its workers, clients, suppliers, the community and the environment. These are companies that strive to be better FOR the world and not merely the best IN the world”, Sistema B Brasil.
Certification for a B Company requires four essential attributes: a strong purpose – all actions are driven and committed to generating positive impact for society and the environment; adhesion to Clauses B – the company reinforces and protects its mission of committing to social and environmental responsibilities throughout its operation; commitment to continuous improvement – B Companies are committed to operating with high standards of transparency, in addition to continuously improving the management and impact measurement; acting with interdependence – the power of interdependence and mutual collaboration between companies to develop a more inclusive, equitable and regenerative economy.
“More than a certification, it is a proof of commitment”, Sistema B Brasil.
Vert Transparency
“Vert is a Brazilian ‘look’, it goes beyond the tennis shoe, check out how it’s done.”
“How are Vert shoes made? How much do the workers earn? How much does the organic cotton producer earn? What kind of chemical products are used in a pair of Verts? Vert’s transparency boils down to about ten questions.”
Since 2004, Vert sets the price of organic and agroecological cotton in advance, in accordance with producer associations in Brazil and Peru.
Contracts guarantee greater financial security for producers due to the uncorrelated market prices and its fluctuations. “This financial security is stronger because they know how much they will earn from cotton before even planting it.”
Vert invests in research and new technologies. It also presents fair trade and more economically equitable organic raw materials for all parties involved in the chain of production.
The entire inventory of the Parisian store and e-shop is run by ASF employees (Atelier Sans Frontières), who are responsible for receiving Verts that are shipped from Brazil, organizing storage, as well as preparing and dispatching orders.
Atelier Sans Frontières promotes professional inclusion of people that have been left out of the job market, offering adequately paid employment and personalized social support, so that they can develop a career plan.
Fair Trade
Since 2004 the brand has applied the principles of fair trade: it works directly with producers and eliminates intermediaries.
“We pre-finance harvests by up to 40%. In other words, organic cotton is bought a year before becoming a shoe.”
“At the beginning of the year, we agreed on the cotton price by signing an annual contract with the cotton producers. This way, producers know how much they will earn from the harvest before planting a single seed. This price is market-related to ensure that producers can live decently and reinvest in their lands.”
Vert’s ‘preferred’ materials
Vert regards recycled PET, organic cotton, chrome-free leather, organic jute, CWL and recycled cotton as ‘preferred’ materials. The conventional cotton is used as a complement for specific fabrics.
B Corp
“We decided to carry out this certification to improve Vert in various ways.
Now that Vert’s team is composed of more than 150 talents, B corp is a good way to test how the company actually works. It took us almost a year to go through all the questions and some weak spots were revealed. For instance, Vert’s governance is flawed. There is no board, there are no investors, and exclusively the two founders of the company make many decisions.
Therefore, B Corp will help us to become aware of and highlight our weaknesses as a project, and to come up with better goals and standards.
There is still a long journey ahead of us, and B Corp will be of much help.”
https://fashionlabelbrasil.com/wp-content/uploads/2021/08/CAPA-SELO-B.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-08-20 14:31:532021-10-14 16:44:48Sistema B, a more inclusive, equitable and regenerative global movement
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