Zión Moreno with Lisa Rosa sunglasses signed by Lapima in the new HBO Max Gossip Girl series.
“São Paulo is a lively metropolis of many faces, cultures and fresh ideas. New movements are gaining enormous ground, driven by visionary locals, and the city has been adapting with creativity to navigate Covid-19.”
The trend platform WGSN featured the associates Misci, Paola Vilas and Haight as curators of five brands and key retail concepts in the city of São Paulo, “Five Brands to Watch: São Paulo Retail”.
“These stores focus on creating calming spaces, going beyond the purpose of selling and creating sanctuaries for their customers.”
“Located in the trendy Pinheiros neighbourhood, Misci’s new store is the ultimate location for a sanctuary-like experience. Inside, shoppers experience a calm and intriguing atmosphere with the smartly curated merchandising. Outside, the traditional glass windows are replaced with dark glass, arousing consumer curiosity.”
“Paola Vilas’ recently opened store is what she calls ‘a breather in the city’. The winter garden offers a sense of being away from the busy, crowded city, providing a feeling of natural escapism. The calming and warm atmosphere provides a genuine connection with its customers. Tap into our Furniture & Lighting: Colour, Material & Finish report for inspiration in creating soothing spaces like this.”
“With a sculptural and uncomplicated structure, swimwear brand Haight achieves a soothing and introspective experience for its customer with its newest store in São Paulo. The tightly curated merchandise and soft furnishings conceive a quiet, warm adventure, while the smart layouts offer an extra immersive experience. Bestselling items include the brand’s signature swimsuits and easy-to-wear slip dresses.”
Singer Ashe with Lapima sunglasses, Vera Natural White Vintage and Catarina Natural Shell, in her performance at the Lollapalooza festival.
A pioneer in the ASAP concept – As sustainable as possible, as soon as possible, Osklen expressed the balance between urban spaces and nature, the axis of the brand’s lifestyle culture, in the new COMMUTING capsule.
“In a world that is increasingly fast, agile and globalized, and has been transforming the lifestyle of large urban centers, the COMMUTING capsule translates a movement that has been gaining more and more followers.”
The new collection portrays the brand’s freedom, autonomy, and vision of sustainability in the alternative elements for zero emission urban travel with the least impact on the environment: skateboard, bike, scooter, or any non-polluting means of transportation.
The brand represented the influence of streetwear and the concept of functionality in the set of pieces that was created specifically to accompany these journeys that play a key role in the scenes of large cities.
The COMMUTING capsule features comfort, convenience, and urban influence in the reflective tapes of the SUPERLIGHT line in super light nylon, waterproof finish, and improvement of the Polygiene technology, an antibacterial treatment that allows for less washing and the conservation of water, energy, and chemical products.
“Alternative transportation to help the environment. Walking, Cycling, Skateboarding”.
“The last months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we learned to celebrate personal, natural, and cultural characteristics in each individual – and also in our homeland. We learned to value stories and understood that it is fundamental to take care of three other homes: the body, the mind and the planet – biodiversity as its core, its vital principle.”
Iorane highlighted the country’s beauties and riches in the summer collection called Brasilidade Caminho II.
“According to the dictionary, a path is a place of transition that connects two or more places. It involves exploration, journeys, trajectories, coming and going. The word transition, in itself, demonstrates how movement is impermanent.”
The brand explored the natural biomes and tropical exuberance of Brazil’s plurality to tell the story of this new collection.
The pieces of Brasilidade Caminho II recaptures the colors, sounds, images and textures of the natural treasures and beauties of Brazil’s paths.
“Reenergize yourself. Fill your chest, look around, let yourself feel as a part of this story. By absorbing the fantastic aromas, flavors, and visuals, we exude Brazilianness together. Love and empathy for our very own Brazil!”
The Times magazine presented Cocteau earrings signed by Brazilian designer Paola Vilas.
“Jewelry faces are in – from emoji rings to portrait pendants. Visages are in vogue. These are the ones we love.”
The sustainable Brazilian brand Osklen in the curatorship “low-cost jumpsuits are the cool and chic garment to wear all summer long” by Vogue Itália.
Olivia Palermo wore the Dois Irmãos choker signed by Prasi, and commented “the Midas touch with a pop of color”.
“Summer sales 2021: become the Queen of shopping with the advice of Vogue.”
The Brazilian brand Nannacay in the curatorship “selection of the 2021 summer sales” by Vogue Italy.
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