UFP COLLECTION BY ISABELA CAPETO AT THE SPFW N51

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Isabela Capeto presented the UFP (Unconventional Food Plants) collection at SPFW N51

Isabela Capeto, as always, celebrates handmade items, colors, and Brazilian products, and so she presented her new UFP collection at SPFW N51, on Thursday, the 24th.

The designer represented the UFPs (Unconventional Food Plants) in overalls and dresses, using fabrics such as cotton, linen, organdy and jeans. As to the color chart, we see green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

The collection reveals layers of creative processes and promotes embroidery, stamps, lace, hand-made paintings, and the reuse of patches in the form of applications, “more like a way of looking at life, enjoying and reusing everything.”

“UFP is an unconventional collection, with both feet and hands on the ground along with a well-nourished mind.”

You can watch the show in full on SPFW’s Youtube channel.

On SPFW’s Instagram

Isabela Capeto has an innovative vision that seeks to go beyond the obvious, even when it comes to apparently trivial things. So, in this collection, the stylist turns to vegetable food plants –UFP– with the aim of “revealing layers of creative processes, which mix embroidery in beads, sequins and richelieu jewelry, embroidery, appliques, stamps, fabric paintings and crochets.”

The imaginary garden of @isabelacapeto makes way for jumpsuits and dresses you can dance in, made of fabrics such as cotton, linen, organdy and jeans. At the same time, the color chart arouses the eyes and the palate. Shades range from green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

On Vogue’s Instagram

The pandemic has accelerated the process of redefining consumption, giving more value to special, handmade pieces that are properly made and have little circulation. @isabelacapeto has many reasons to celebrate – for 20 years, as the trends come and go, Isabela Capeto, as a native of Rio de Janeiro, has always been faithful to this particular style and work practice. “I never wanted to be cool. I was never a minimalist. I’ve always believed in the strength of my work and it’s nice to see more people searching for a desired piece, for individuality, for something that’s real,” she says.

For the 2021 collection (at her own pace, she has worked on one collection per year), she has elected UFPs as the theme, “more as a way of looking at life, enjoying and reusing whatever you can,” she says. Everything gains a new meaning in her hands: the patches are reinserted into new pieces in the form of appliques, accompanying embroidery, stamps, lace and hand paintings – during quarantine, even the fabric that was on the wall of Isabela’s room ended up in a jacket. This interchange does not happen by chance: genuine as she is, already the first collection of her life carried leather patches from a sofa that she had re-upholstered. Her creations, usually limited to six pieces, can already be found in Pinga, a store with many brands in São Paulo. (via @viviansotocorno;photos: @melisssadeoliveira; styling: @felipeveloso;beauty: @maxweber_art)

On The Instagram of Stylist Isabela Capeto

We now present our UFPs collection at São Paulo Fashion Week! I also share with you the 16 looks that were exhibited in the virtual edition of SPFW. This collection is very special to me because it came at a time when beautiful, essential, but discarded things of our land became a part of my life – whether on a plate or in the print of my clothes.

UFP stands for Unconventional Food Plants. In my studio, it’s the name of a collection that’s about using what is ours and delving deep into our roots. We present to you, UFPs

Creative Direction: Isabela Capeto (@isabela70). Style: Isabela Capeto. Style Assistant: Karina Ayres (@k.aayres). Video Creative Direction: Melissa Oliveira and Barauna (@melisssaoliveira  and  @_barauna_). Video and Photography: Melissa Oliveira and Barauna. Styling: Felipe Veloso (@felipeveloso). Beauty: Max Weber (@maxweber_art). Beauty assistant: Thiago Brandão (@thiagobrandaoreal). Casting: Tamirys Melo and Emily Martins (@tamirysmelo1  and  @_emilly.oli). Track: Drei (@doctordr3i) Styling Assistant: Carol Sofia (@carolsofias). Acknowledgements: Team Isabela Capeto, Coletivo Ujima Gang (@ujimagang), Malu Barreto (@malubarreto), Chica Capeto (@chicapeto), Mônica Costa (@mcostaarte),Di Grecco (@di_grecco) and Melissa (@melissaoficial). Executive producer: Carol Sofia (@carolsofias)

TRIYA PRESENTED ITS FRIDA COLLECTION AT SPFW N51

The 2022 Summer collection depicts the art of the painter Frida Kahlo

Triya presented its 2022 Summer collection on the second day of the SPFW N51, on Thursday, June 24th.

The new Frida collection represents a dive into the life, work, and dreams of the Mexican painter Frida Kahlo, “a special collab, permeated with Frida Kahlo’s feminine strength.”

The collection expresses nature with giant or very small flowers, hearts, portraits, architecture, passions, and symbols of the artist’s history in energetic prints. Asymmetries and frills reinforce the brand’s identity.

The colors that were chosen for the collection are Frida Kahlo’s favorite, so in the palette, there is: yellow, pink, blue, sky, lilac, purple, mint green and peach orange.

“Typical Mexican motifs, feminine elements, and a mix and match that is already triya’s trademark. A cheerful, solar and free collection!”

You can watch the show in full on SPFW’s Youtube channel

In her Instagram, @astridfontenelle commented, “Do you like the beach? Do you like Frida Khalo? I do! That’s why I immediately accepted triya’s invitation to narrate their show! Frida’s words are a Manifesto to LOVE!”

“When I create a collection, I always keep the same intentions in mind: to build a story and create desire. Our product is born from the desire to escape to a relaxing place, which is not currently possible,” said the creative director of the brand, Isabela Frugiuele, in an interview with journalist Lelê Santhana from Elle.

“In her work, she talked a lot about the moment when she would be free. So, we made this kind of escape for her,” explains Isabela.

2002 SPRING-SUMMER MODEM COLLECTION AT SPFWN51

MODEM exhibited its collection on the second day of SPFW, bringing a clean, organic-clean aesthetic, tailoring being very present.

On Thursday, the 24th, MODEM presented the 2022 Spring-Summer collection in its sixth participation in SPFW, the second in digital format.

The collection expresses an art environment that rescues the urban and artsy essence of the brand, in organic-clean aesthetics, filled with details and color.

The color chart recreates a rainbow, with shades of pink, green and blue between earthy tones and the metallic details in the revival of the pieces.

The 2022 Spring-Summer collection promotes wide shapes, marked waist, mini lengths, and material overlays between light and structured fabrics, as well as highlights in different types of stitches and shapes elaborated in knitting.

“The collection started from the desire to bring even more comfort and versatility to the urban and sophisticated universe of the brand.”

SPFW Edition 51 takes place in digital format between June 23rd and 27th of 2021

By idealizing @modemstudio, the stylist has always aimed to create a brand with a strong fashion image, impeccable finish, and commercial appeal. At this time of the pandemic, he felt it was time to further reinforce the label’s DNA. Through research, allied with existing modeling, the stylist reinvented proportions to make them even more comfortable and timeless.

You can watch the show in full on SPFW’s Youtube channel

https://youtu.be/PUbmOnVsEgI

On Vogue’s Instagram

“MODEM presented its most colorful collection, in a palette that recreates a rainbow, designed for a post-pandemic summer. The designer André Boffano (@aboffano) traveled through his creative archives, evolving and improving features that govern the DNA of the label, and took a bet on what are comfortable, versatile and timeless pieces – which came to be even more valued in the fashion industry during the quarantine period. For the first time, Modem has male models in its presentation, reaffirming André’s desire not to hold on to genders. The fashion film was set at the cultural space OLHÃO Barra Funda, and its founder, Cléo Döbberthin, made a special participation in the video.” Posted Vogue Brazil on its Instagram profile. Photos:  @bel.lafer  and  @cassiatabatini; Styling:  @jvictorborges; Beauty:  @casagrandegui

Modem in ELLE Magazine

In the first few minutes of conversation with Lelê Santhana of ELLE, André Boffano spills out right away: “This season, our color chart is almost like a rainbow.” Colors are not quite a trademark of Modem. During the six years since its creation, the label devoted itself to examining urban minimalism and had tailoring as the basis for its creations, with rare exceptions, relying mainly on neutral tones.

It turns out that now, amid the chaos, the possibility of seeing the brand’s aesthetic through a more vibrant lens was already a certainty for the stylist. “We always think about minimalism from a perspective of neutral colors, but there is a whole color chart behind them, and it is this rainbow that we need to see,” he says. Faced with a limited moment for the market, a change like this could sound risky for some brands, but in the case of Modem, the risk seems calculated and necessary.

While the color boosts the dichotomies set forth by the brand, the length of the skirts have shortened and tailoring begins to give way to matte details, breaking traces of rigidity and building a more fluid image. In fact, it is fluid to the point where Modem has included male models in its casting for the first time. “In the film, they’re almost about to change looks with women,” says André. According to the stylist, the intention is not to make the label unisex, but rather to prove the versatility that has always existed in his creations.

“During the pandemic, I picked up modeling from collections I had not seen in a while”

Although the novelties may seem like many, the main references for the 2022 summer collection were codes that already existed in file.

“When everything loses its meaning, there are two options: either we come back and put everything in place, or we stop. I chose to go back and put everything in place,” he concludes.

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

Ostra by British Vogue

Ostra’s Croma Collection by British Vogue, “with slow fashion and sustainable processes in its DNA, this brand embraces the authenticity and practicality of contemporary women. The Croma Collection refers to the magic of colours that emerge from the refraction of the sun’s rays, filtering through the atmosphere. This chromatic presentation from dawn to dusk was the inspiration for Lidianne Andrade, founder and designer of the brand. 

Nannacay by Vogue Germany

Clutch “Ambra” Nannacay in Vogue Germany’s top 30 essentials list of large designer online shops.

Haight by Elle Germany

Haight vintage bikini is one of the 5 swimwear trends in the summer of 2021 by Elle Germany. “The new sun worshipers.”

Haight and Galpão 51 by Elle Italy

Elle Italy presented among 5 Brazilian brands of sustainable beachwear for summer 2021, Haight and Galpão 51.

“Crafts made in Brazil? It exists and is called Galpão 51. This bikini brand intends to be conceived not (only) as a brand, but more as ‘a textile experimentation studio’. Together with specialized local artisans, Galpão 51 creates sustainable beachwear collections, in which both processing and dyeing techniques are done by hand.”

“The founder of HAIGHT in 2015 was Marcella Franklin, born and raised in Brazil. The collections of this Brazilian beachwear brand are all minimalist but sophisticated, permeated by a timeless allure designed to last for all decades to come. From Brazil, with love.”

Fernando Jorge for Vogue Italy

Bimini Bon-Boulash with Fernando Jorge’s earrings and necklace in a photo gallery for Vogue Italy.

Ana Khouri and Fernando Jorge by Forbes

Forbes presented Ana Khouri and Fernando Jorge in the article “The Most Beautiful June Birthstone Jewelry: Pearls”.

Ana Khouri Laurence earrings in 18K Fairmined gold with cultured saltwater pearls and baroque pearls. And Fernando Jorge Surrounding bracelet in 18K yellow gold with 1.5 carats diamond and mother of pearl.

ABEST and associated brands at SPLASH PARIS fair

A reference in the resort fashion and beachwear segments, SPLASH PARIS receives 8 brands from the Fashion Label Brasil and Texbrasil projects, internationalization programs carried out through partnerships between Apex-Brasil, Abest (Brazilian Association of Stylists) and Abit ( Brazilian Textile and Apparel Industry Association), respectively.

The event takes place from June 22nd to 25th, in person in London (United Kingdom), in the Hammersmith neighborhood, near Notting Hill, and in digital format, until July 2nd.

The Fashion Label Brasil group is made up of the brands: Catarina Mina, Imperatriz, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, while the Texbrasil program group is made up of the Blue Man company.

“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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