New Triya collection in partnership with Brizza

Partnership between brands promises trend in summer.

Triya’s collab with Brizza (Arezzo&CO) is inspired by Chapada dos Veadeiros, a national park in Goiás known for its canyons. Featuring the best of beachwear, the line features swimsuits, bags and sandals with exclusive prints, taking as a reference the mountains and waterfalls of Chapada, made up of 4 versatile colors from nature that add from a more discreet look to a very daring composition.

A plus of this launch is the Magic Funghi print, showing all the bright colors that the hottest season of the year brings us. Unprecedented in this collection, it shows a psychedelic aesthetic with drawings of flowers and mushrooms that stamp all items in the new line.

To check out the complete collection, visit https://www.triya.com.br/collabs/triya-x-brizza-arezzo

Cia Marítima launches Life Print collection in partnership with Ampara Animal

The brand launches its 6th animal print collection with 100% profit reverted to the preservation of jaguars condemned to captivity

São Paulo, November 19, 2022, Cia Marítima, a bikini brand desired by the Brazilian public, presents another Life Print collection in partnership with Ampara Animal. Through this initiative, the brand launches its 6 collection filled with looks that inspire fashion and attitude, and help in the preservation of fauna.

Life Print is the first certified animal print in the world, and its first collection was launched in 2019, where Cia Marítima certified its already established jaguar print, being the pioneer brand to embrace the project, which has 100% of the profits reverted to the preservation of the jaguar.

The project aims to raise funds to invest in the well-being of jaguars that are condemned to captivity and also in conservation actions with the aim of reintroducing them to the wild.

“Animal print continues as a timeless trend on and off the catwalks, and in street style inspiring fashionistas around the world. The jaguar print is always successful and reinvents itself every season. Cia Marítima is always up to date bringing products with information on fashion, comfort and technology to its public, in addition to participating in important causes such as this one in partnership with Ampara Animal in which we launched a collection with reversed profits to care for jaguars, helping to preserve them. of the species ” comments Beni Rosset CEO of Cia Marítima.

In addition to the prints already known by consumers, Cia Marítima presents two more new prints, namely Jaguar and Wild Macaws, presenting a complete mix of products for all occasions.

All Cia Marítima products and the Life Print collection can be found in the brand’s physical stores and e-commerce.

Wear this cause with Cia Marítima!

ABEST ASSOCIATED BRANDS AT SÃO PAULO FASHION WEEK

54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th

The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.

The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.

The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.

The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.

A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.

For more information, visit https://spfw.com.br

Akra Collection by L’Officiel Belgium

L’Officiel Belgium brought in the September issue an article about the Akra Project.

The magazine features an article with the founder and creative director of Akra, Samuray Martins, who has lived in Belgium for 10 years and tells about the brand’s founding in 2019, discusses the raw material used and also how each model developed by the company is produced. brand. Each piece is unique, made with natural straw and environmentally friendly pigments, made by Brazilian artisans. “90% of artisans are women trained according to their skills and prior knowledge and then improve their learning, thus guaranteeing their independence and the education of their children”, says the magazine.

WEE Joias launches three rings in the new Claude Mineral collection

New line features sculpted quartz design

The iconic Claude ring, with its aesthetic multiplicity, is an element in constant transformation. Based on extensive research and production with experienced lapidaries, WEE presents the new CLAUDE MINERAL. Entirely sculpted and cut in natural quartz, three new Claudes are born from this experience: Onyx, Jasper and Tiger’s Eye.

Each ring, made from a shard of raw quartz, is painstakingly carved by our lapidaries. This cutting, lapping and polishing process takes around 130 hours. An exquisite work.

Brazilian fashion appears at Première Classe Paris

Biennial fashion fair promotes brazilian brands in Paris

Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.

For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.

About APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.

About FASHION LABEL BRAZIL

FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).

About ABIT

The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.

NEW DOTZ COLLECTION IN PARTNERSHIP WITH MARCELLA CLUB BY GIANNI CHIARINI

Collection of Dotz and Marcella Club by Gianni Chiarini released in Italy

The design collaboration between the Brazilian brand DOTZ and Marcella Club, a line from the Italian brand Gianni Chiarini, was announced on September 6 through the brands’ Instagram.

The limited edition is made with sustainable materials and has 8 exclusive items, 4 models of bags and 4 models of shoes. With vivid designs, Dotz loafers are made from jacquard fabric made from cotton and recycled PET. See the full collection here!

FASHION LABEL BRASIL leva marcas brasileiras à SEMANA DE MODA DE MILÃO

Os programas FASHION LABEL BRASIL (ABEST), TEXBRASIL (ABIT) e ApexBrasil, juntamente do Consulado-Geral do Brasil em Milão, apresentam 16 marcas de moda brasileira na feira WHITE MILANO.

Conhecida mundialmente como a capital da moda e design, Milão (Itália) se torna uma real passarela quando o assunto é fashion show. Um dos eventos mais aguardados do ano, o MILANO FASHION WEEK (de 20 à 26 de setembro), tem como derivado o projeto WHITE MILANO (de 22 à 25 de setembro) e ambos acontecerão juntos na excêntrica Zona Tortona, antiga área industrial da cidade que hoje contempla os principais eventos de moda, beleza, lifestyle e design do mundo.

A fim de trazer ao WHITE MILANO a vivacidade e a energia da moda e do design que as marcas brasileiras emanam, o grupo FASHION LABEL BRASIL (ABEST) é representado pelas marcas Água de Coco, Linking Dotz, Marina Bitu, Room, Sau, Sy&Vie e Thais Bernardes. Já as marcas Borana e Feriado Nacional compõem o grupo TEXBRASIL (ABIT). Estarão presentes também as marcas nacionais Drama, Gonzalo, Horto, Mão de Mãe, Serpentina, The Paradise e Vero Acessório.

Sustentabilidade é um dos objetivos primordiais da WHITE desde a primeira edição da feira, em 2000. A identificação entre o evento e as corporações é clara, como exemplo de uma das marcas que representam o grupo FASHION LABEL BRASIL, Marina Bitu. A marca tem como seus principais valores o respeito à natureza e o compromisso com o desenvolvimento sustentável. A Sau, que também terá seu stand na feira, prioriza o uso de matérias-primas naturais em suas confecções, provindos de tecnologias de reuso de água e outros insumos.

Mais um exemplo de moda sustentável é a Linking Dotz, que valoriza seu produto se envolvendo desde o plantio do algodão (feito por famílias paraibanas) até a caixa que acompanha os sapatos (desenvolvida a partir de descartes domésticos plásticos).

Sobre a ABEST

Criada em 2003, a Associação Brasileira de Estilistas tem como objetivo fortalecer e promover o design e a moda brasileira. Sua principal proposta é auxiliar o desenvolvimento de marcas brasileiras de alcance internacional e garantir a autenticidade e criatividade de cada uma delas, além de divulgar o estilo de vida do Brasil, contribuindo assim para o crescimento de todos os segmentos vinculados à moda. Atualmente a ABEST, que não tem fins lucrativos, conta com 120 marcas de todo o Brasil que exportam produtos para 57 países. Além disso, executa constantemente ações estratégicas para ampliar a penetração em novos mercados do globo e estreitar relações com os já conquistados.

Sobre o FASHION LABEL BRASIL

O FASHION LABEL BRASIL, Programa de Internacionalização da Moda Brasileira de Valor Agregado, foi criado em 2003 pela ABEST em parceria com a APEXBRASIL, cuja proposta é posicionar a imagem da moda brasileira no exterior, valorizando a imagem de um Brasil inovador e contemporâneo. O programa conta com atividades estratégicas — Projeto Comprador e Imagem, Feiras e Desfiles Internacionais, Projeto Showroom, além de ações especiais —, para ampliar a penetração em novos mercados do globo e estreitar relações com os já conquistados.

Sobre o TEXBRASIL

O Programa de Internacionalização da Indústria Têxtil e de Moda Brasileira (TEXBRASIL) atua junto às empresas do setor têxtil e de confecção no desenvolvimento de estratégias para conquistar o mercado global. Ao longo de 20 anos, já auxiliou cerca de 1600 marcas a entrar na trilha da exportação, realizando USD 9 bilhões em negócios. O Programa é realizado por meio de uma parceria entre a ABIT e a Agência Brasileira de Promoção de Exportações e Investimentos (APEXBRASIL).

Sobre a ABIT

A Associação Brasileira da Indústria Têxtil e de Confecção (ABIT), fundada em 1957, é uma das mais importantes entidades dentre os setores econômicos do País. Ela representa a força produtiva de 25,2 mil empresas instaladas por todo o território nacional, empresas de todos os portes que empregam mais de 1,5 milhão de trabalhadores e geram, juntas, um faturamento anual de US$ 48,3 bilhões.

Sobre a APEXBRASIL

A Agência Brasileira de Promoção de Exportações e Investimentos (APEXBRASIL) atua para promover os produtos e serviços brasileiros no exterior e atrair investimentos estrangeiros para setores estratégicos da economia brasileira. A Agência realiza ações diversificadas de promoção comercial, que visam promover as exportações e valorizar os produtos e serviços brasileiros no exterior, como missões prospectivas e comerciais, rodadas de negócios, apoio à participação de empresas brasileiras em grandes feiras internacionais, visitas de compradores estrangeiros e formadores de opinião para conhecer a estrutura produtiva brasileira, entre outras plataformas de negócios que também têm por objetivo fortalecer a marca Brasil. A APEXBRASIL coordena os esforços de atração de investimentos estrangeiros diretos (IED) para o Brasil com foco em setores estratégicos para o desenvolvimento da competitividade das empresas brasileiras e do país.

Sobre o Consulado-Geral do Brasil em Milão

O Ministério das Relações Exteriores – MRE, por meio do Consulado-Geral do Brasil em Milão, envida, desde 2015, esforços para promover a internacionalização das marcas de moda brasileiras em feiras e eventos realizados na região setentrional italiana.

Cabe ao Setor de Promoção Comercial do Consulado-Geral do Brasil em Milão (Secom Milão) desenvolver ações com vistas a apoiar empresas, associações empresariais e instituições brasileiras e, assim, estreitar a relação econômica, comercial e empresarial entre o Brasil e o norte da Itália.

NANNACAY BY HARPER’S BAZAAR ARABIA

The freshness of Brazilian fashion draws attention abroad

Taking into account the numerous types of raw materials, layouts and finishes, the design of Brazil is more explored and recognized outside the country than inside.

One of the brands that reverberates more and more internationally is Nannacay, founded by creative director Marcia Kemp. Linked to the Child Statute as a volunteer for more than 10 years, something echoed inside her saying that she would leave her legacy in the world.

Always captivated by culture and diversity, it was on a trip to Africa that she had the insight that she would work with crafts. Her main mission is to transform people’s lives with creativity. More than just fashion, it’s a new social fashion project: Creative Hands Transforming Lives.

Bringing job opportunities to dozens of women, the brand name is of Quechua Aimara origin, which means sisterhood of women.

With only 8 years on the market, Nannacay’s pioneering spirit was evident when it was one of the first brands to diversify materials, launching pieces in crochet and straw. Sustainability and empowerment are the main pillars of the brand.

And despite the short time of existence, Nannacay already shares selections of pieces with great and consecrated brands; this is the case in the article from Harper’s Bazaar by Laura Jane Brown about handmade bags that bring the freshness of summer and the desire to travel. Names such as Prada, Valentino and Saint Laurent are present on the list. Organically, the only Brazilian piece is the Felipa bag by Nannacay.

Nannacay was also the focus of London’s Good Newsletter, in the article “Good Qs with Marcia Kemp, Nannacay”, which brings together 10 questions about Marcia’s life and brand.

Nannacay is also present on the world’s leading platform in the online luxury fashion market, FARFETCH, with 98 handbag models. Among them, 2 exclusive models launched by Nannacay + FARFETCH, from the We Galactics collection.

Check out the collection, click here.

LAPIMA TRUNK SHOW

Since 2016, @Lapimaofficial combines luxury and attitude with hand-carved Italian acetate glasses. The result is refined shapes that play with texture, volume, light and shadow.

Present in more than 10 countries, one of the stores that have the gorgeous eyewear from Lapima is @Bergdorfs, a stylish store in NY that has 8 floors and has been the setting for several movies and TV series.

The launch of the new Lapima collection will take place this weekend, September 10th and 11th, at Bergdorf Goodman 📍 754 5TH AVENUE – NEW YORK

#Lapima #TrunkShow #5thAvenue #ApexBrasil @ApexBrasil

PROMOTED BY

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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