In the podcast produced with the support of Fashion Label Brasil, ABEST and ApexBrasil, French journalist and mediator Chloé Cohen welcomed the successful Brazilian brands: Lenny Niemeyer, Catarina Mina, Yukio, and a special guest, Ghalia Boustani, senior consultant at Univers Retail in Paris, to discuss the theme of Brazilian fashion and its strengths.
For this first episode, they talked about buying and selling, how to convince shoppers in big boutiques or department stores when you’re a fashion brand.
Link to listen to the podcast in English here:
https://smartlink.ausha.co/fashion-label-brasil/episode-1
Serpentina Bikini
(Click on each brand name to discover their instagram)
Founded by Lenny Niemeyer, the brand creates pieces to showcase the glamor of every woman. From swimwear to ready-to-wear, Lenny is present worldwide, in South and North America, Europe, Australia, Asia and the Middle East.
Haight is a brand deeply rooted in authenticity. Never conforming to traditional styles and ideas, Haight aspires to blaze a new trail in swimwear. With styles that can be worn on and off the beach, the brand truly embraces a beach lifestyle.
Serpentina is a bikini brand founded in 2017 in Brazil. Each collection is designed so women can mix and match pieces to create their favorite bikini. The brand is constantly on the lookout for the latest innovations in textile technology to create the best swimwear, and always drawing inspiration from nature to create its designs.
Serpentina’s mission is to protect oceans, rivers and lakes by restoring forests. For every piece of bikini they sell, they plant a new tree in a deforested area in collaboration with IPÊ – Instituto de Pesquisas Ecológicas, a Brazilian institute dedicated to the conservation of biodiversity through science.
Catarina Mina is a Brazilian sustainable resort brand specializing in handmade. Each piece of the brand comes with a QR code that takes you to the page of the craftsman who made it.
Created by Fabio Yukio, the brand offers clothing designed with a unique and artistic approach inspired by Brazilian luxury resorts.
Twenty years ago, Paula Hermanny created ViX in San Diego, California for women seeking joy, beauty and confidence. Which are effortlessly sexy, vibrant and with personal style.
Bold women like Paula’s grandmothers – one a highly skilled seamstress, the other a jet set model – who inspired her to launch the international brand. Deeply rooted in Brazilian beach, travel and wellness culture, ViX’s swimwear and resort collections reflect Paula’s origins and lifestyle.
ABOUT FASHION LABEL BRASIL
Based in São Paulo, Fashion Label Brasil is the value-added Brazilian fashion internationalization program. Belonging to ABEST (Brazilian Association of Fashion Designers), the program was created more than 17 years ago in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency).
About 150 Brazilian brands are currently supported by the project, which positions Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil.
The program includes strategic and commercial promotion activities for the different segments of Brazilian fashion, such as women’s and men’s fashion, beachwear, sportswear, footwear and accessories, jewelry and costume jewelry, helping to expand their operations in the international market.
À PROPOS DE L’ABEST
ABOUT ABEST
The ABEST (Brazilian Association of Fashion Designers) and Fashion Label Brasil support author fashion brands, with high added value and high positioning that make up all the verticals of the heart of fashion, namely: clothing, accessories, shoes, jewelry, handbags, glasses, beachwear.
The association operates as an environment for the exchange of information and experiences between its members and strives to meet their individual needs through training; provision of market data; promoting its products; and the identification of business opportunities in Brazil and abroad.
Its main objective is to help the development of Brazilian brands with an international reach and to promote the Brazilian lifestyle, thus contributing to the growth of all fashion-related segments.
Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion.
À PROPOS D’APEX BRASIL
ApexBrasil also coordinates efforts to attract foreign direct investment (FDI) to the country, identifying business opportunities and promoting strategic events, while ensuring the necessary support for the foreign investor throughout. of the process.
It organizes trade promotion actions in partnership with entities in the sector, such as prospective and trade missions, business round tables, supports the participation of Brazilian companies in international fairs and organizes visits by foreign buyers and of opinion makers to learn about the Brazilian production process.
Currently, the agency supports more than twelve thousand companies and 82 productive segments of the Brazilian economy, which export products to more than 200 international markets.
The purpose of the Brazilian Trade and Investment Promotion Agency is to develop the competitiveness of Brazilian companies, promote the internationalization of its activities and attract foreign direct investment.
