Bringing together approximately 450 brands and designers from all over the world, the Première Classe Paris fair will take place from March 3rd to 6th at the Jardin des Tuileries, Paris (France). With the support of ApexBrasil and Abest, 8 national brands will be present, exhibiting a selection of accessories rich in Brazilianness.
In operation for 34 years, the event takes place during Paris Fashion Week and features designers of jewelry, footwear, textile accessories and other accessories chosen especially for their creativity, originality and style. Representing Abest, the Brazilian brands that will exhibit their products at the fair will be Dotz, Room, Sy&Vie, Thais Bernardes, Luciana Laborne and Serpui. Sophia Hegg will be representing TexBrasil and Melissa representing Brazilian Footwear.
The traditional fair is aimed especially at buyers, stylists, journalists and fashion schools, always looking for the irreverence of colors and shapes that Brazilian design offers.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.
About FASHION LABEL BRASIL
FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.
About TEXBRASIL
The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).
About BRAZILIAN FOOTWEAR
Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.
