The fashion tradeshow Children’s Club had its first digital edition between September and November. The Brazilian delegation at the event was made up of five brands, which together closed USD 52 thousand in deals during the event, and prospect an additional USD 172 thousand for the next 12 months.
The companies attended the trade show thanks to the support of Texbrasil and Fashion Label, internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Exports and Investments Promotion Agency), Abit (Brazilian Textile and Clothing Industry Association) and ABEST (Brazilian Fashion Designers Association), respectively.
Texbrasil’s Tip Top, Planet Sea, Dalai and Renata Carlotto, and I Am Just for Little, from Fashion Label Brasil, also made 178 contacts during the event.
Renata Carlotto made her debut in this edition, exhibiting its Summer 2021 collection. According to the brand creator, attending the trade show was a challenge, but she praises the good contacts made. For her, participating in the tradeshow was essential to disseminate the brand in the USA, expanding exports in the country.
The digital edition of Children’s Club took place through the NuOrder platform, along with two other tradeshows of the Informa Market group, Coterie, and Project Womens.
