Jewelry brand Prasi brings together classic jewelry techniques and the Brazilian cultural multiplicity native in the identity of the designers, Helena Sicupira and Mariana Prates.
The brand, inspired by the people who have pointed out the way to architecture and modern art in Brazil- creating timeless works- is expanding its reach.
Currently, Prasi sells through physical and virtual channels worldwide. In Brazil, the biggest seller point is online with its physical partner NK Store, in São Paulo.
Some international sales points include Brentwood Market on Goop, and Dover Street Market, in LA and London. As for its online partners, Goop, Threadstyling and Moda Operandi- that recently started a partnership after the brand’s attendance in a trunkshow.
In 2021, “we are very excited, as we will not only debut a new family on Mother’s Day, but we will also add new pieces throughout the year to families that are already iconic!”
