Tag Archive for: Abest

The fashion fair takes place at Paris Fashion Week from September 30th to October 3rd

TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and emerging designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.

The fashion fair, at the core of Paris Fashion Week, features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion. And from September 30th to October 3rd, at the Palais de Tokyo, the event promotes the Brazilian brand of Fashion Label Brasil, Lenny Niemeyer.

“Our curating process is based on three guidelines: we choose product offers that are original, innovative and with high standards. We deliver a remarkable experience and an inspirational outlook on fashion through the events we organise and our digital platform, we identify and select designers from around the world.”

Criteria based on standards:

Savoir-faire,
Innovation,
History,
Creative angle,
Come share our curiosity
and desire to discover new perspectives.

“A community of new highly creative designers and new contemporary ready-to-wear, accessories, and lifestyle brands.”

#TRANOÏ #lennyniemeyer #moda #fashion 

Brazilian brands focused on sustainability display their new collections at the BEFW Milan

The Brasil Eco Fashion Week, BEFW, the first fashion and sustainability week in Latin America holds its fifth edition on September 24 and 25, 2021, at the Milan Fashion Week, in Italy.

BEFW and Fashion Vibes, a fashion, creativity, and art platform, present fashion shows by Brazilian brands that are committed to sustainability, social and environmental initiatives, and textile innovation.

The platform promotes fashion shows and showrooms during the Milan Fashion Week to position eight Brazilian brands and stylists in the international market.

“Brazil is rich in raw materials but also in creativity, which is based on the cultural diversity it possesses. It is a country with a unique worldview and our objective is to demonstrate the development in this direction, promoting designers who value their roots, their culture, and incredible energy in their collections,” says Yulia Palchykova, director of Fashion Vibes.

Founded in 2017, the platforms promote diverse raw materials and production processes for the sustainable fashion market. Brasil Eco Fashion Week held around 250 activities such as fashion shows, talks, lectures, and workshops involving 150 speakers with local and international guests from the areas of business, creation, production, innovation, and technology for fashion.

In 2019, the last edition of the in-person format brought together over 150 companies, including fashion brands, suppliers of industry inputs and innovative companies. The following year, the fourth fashion week received more than 80 companies in the online format.

“In addition to giving visibility to socially responsible fashion brands in Brazil, the idea of our event each year is to hold an in-depth debate, distribute information, propose new business models with the adoption of ethical and responsible practices in the textile industry and fashion markets,” explains Rafael Moraes, executive director of the event.

Fashion Label Brasil at the BEFW Milan

The event’s lineup features the brands Catarina Mina and Gissa Bicalho from the Brazilian fashion internationalization project called Fashion Label Brasil.

Catarina Mina

“We believe in a different kind of fashion, focused on the ones producing and concentrating its efforts on questioning, rethinking, reflecting, and making decisions that take the collective into account. Fashion that sustains itself in a future based on collaboration.”

The Olê Rendeiras project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the ‘Litorânea, caderno e memórias do mar’ collection at the Brasil Eco Fashion Week.

“Litorânea comes to that bobbin lace is not just the lace from Ceará, it’s the lace from the seashore.”

The initiative values, reframes, and perpetuates bobbin, the lace from Ceará, with transparent and responsible handcrafter fashion.

“Indeed, the bobbin lace is memory, but it is mainly future. This is the knowledge that will be seen on the runway, revealing this ancestral work as a possible path for a new generation of female artisans. It is art that makes them go even further, without losing the sound and smell of the sea. So, it is based on this extended reach that Olê crosses the ocean, breaks borders, and lands in Italy for one of the biggest fashion weeks in the world.”

COTERIE New York promotes physical events in September 19-21

“I think there’s a real sense of increased appreciation for many things we only now realize were so fundamental to our lives – both personally and professionally. Conducting business and involvement in our live events is no exception: from touching fabrics and spotting new talent, to making connections with new customers and dinners out with longstanding partners.  With a general sense of renewed enthusiasm, these are the things our community is excited to get back to, and we’re so happy to provide these environments and facilitate this return.”
Courtney Bradarich, VP of Events Contemporary Women’s for COTERIE and PROJECT and Jordan Rudow

The fashion platform features 9 Fashion Label Brasil brands

As the leading elevated and advanced contemporary women’s market event, COTERIE New York hosted brazilian brands from the fashion internationalization project Fashion Label Brasil by  Abest, Texbrasil by Abit, in partnership with Apex-Brasil: Andrea Bogosian, Serpui, Nádia Gimenes, Gissa Bicalho, Lavish, Sinesia Karol, Yukio, Andreza Chagas and Catarina Mina.

The event provides exclusive access to unique products from emerging and established brands from across the globe, and daily “happenings” that highlight environmental stewardship and social empowerment. Sustainability, diversity and storytelling are hot topics at Coterie.

Showcasing a rich collection fosters new business connections for emerging and established brands with face-to-face access to an elite audience of fashion retail buyers, influencers, media outlets, and industry thought leaders from across the globe. Opening new accounts with target retailers, generating global demand, and sparking creative insights with refreshed show floor merchandising, exclusive networking experiences, and original onsite programming.

Retailers will also find an updated assortment of harmoniously merchandised apparel categories, such as Elevated Contemporary Collections, Vintage, Footwear, Accessories, and Beauty along with the return of destination – COTERIE’s swimwear and resortwear community and EDIT, COTERIE’s elevated and advanced international collections. Another new change for the New York show is the addition of “curations,” which will feature minority-owned and sustainable brands woven throughout the floor.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#coterie #coterieny #coterienewyork  #moda #fashion

WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is  full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.

A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.

Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.

From September 23rd to 26th, the physical fair presents the brands of Fashion Label Brasil, the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil: Akra Collection, Catarina Mina, Haight, Room, Lily Franco and Água de Coco supported by the Brazilian Consulate in Milan, and the associates Osklen and Dotz. The Blanc Fashion digital fashion platform will represent the Fashion Label Brasil brands: Lily Franco, Akra Collection, Catarina Mina and Room, in the event.

Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”

WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.

On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.

MRE and Secom Milan

The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.

In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.

The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil 

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirawhite #whitemilano #moda #fashion #sustentabilidade

International fairs presented fashion brands simultaneously, at Porte de Versailles

Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.

Who’s Next, beachwear and resort fashion fair, received Lenny Niemeyer brand, from the Brazilian fashion internationalization project Fashion Label Brasil, by Abest and Apex-Brasil.

“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”

Who’s Next  takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.

“Fashion, Beauty, Lifestyle, Business, Network, Trends, Federator, Community.”

#riviera #whosnext #lennyniemeyer #beachwear #resortwear #moda #fashion

Customs regime and Drawback

The In Company course “Sistemática de Exportação” (Export Systematics) is organized by ABEST and promoted by the Fashion Label Brasil Program in partnership with Apex-Brasil. Ana Maria Matta Walcher, the course teacher, who is a commercial and operational specialist in export and import, presented the article “Understanding the Benefit of Drawback”.

Understanding the Benefit of Drawback

Drawback is an incentive that relieves taxes levied on imports and purchases in the domestic market. This benefit is only valid for the industrialization, transformation, assembly, reconditioning or renovation of a product. Therefore, if you do not work with these variations, you cannot obtain the exemption.

Under the Drawback regime, if the entrepreneur imports goods that will be used in manufacturing a product for export, all import taxes will be suspended and in the purchase of inputs in the Brazilian market for export, the tax will be exempt on entry and exit at the time of export.

The goal is to promote the growth and expansion of the business through the exemption / suspension of taxes and tax credits. According to the Internal Revenue Service, in the last four years, 29% of all tax benefits granted by the government are related to Drawback. In other words, drawbacks enable Brazilian exporters to guarantee competitiveness in the international market.

There are 3 classifications within this regime:

Exemption: intended for the replacement of imported or purchased goods in the domestic market that were used in the industrialization of an exported product.

Suspension: intended for goods that will be imported or purchased on the domestic market to be used in

the industrialization of an exported product.

Refund: intended for the refund of taxes that were paid on the importation of goods that are used in the industrialization of an exported product.

What is the Drawback Culture

To adhere to the Drawback regime, exporters must mitigate risks to avoid further penalties. As it involves input / output of information and actions, it should be a very well-aligned and closely monitored process.

A company that is already used to acquiring imported and domestic inputs under the normal purchase regime, before joining Drawback, must review all administrative, financial, fiscal, commercial, and operational management.

This adjustment is necessary to meet all requirements requested by the customs regime.

Enjoy your reading and we wish you good deals!

Author: Ana Maria Matta Walcher

Telephone number and WhatsApp: 11 9.9625-0338

E-mail: akawalcher@gmail.com

https://www.linkedin.com/in/ana-maria-matta-walcher-bb772823/

#anawalcher #regimeaduaneiro #drawback #regimedrawback

Amazon and Fashion

To protect the Amazon, one of the most valuable natural assets and the largest natural reserve on the planet, Brazilian brands have developed initiatives that empower coastal communities and use ecological raw material to renew the local flora and fauna. Brazilian fashion is sustainable and unique in its identity.

Indeed, we are polluters. The fashion market has great challenges ahead. No wonder, several movements and initiatives are spreading throughout the world. For many brands, it is still no possible to be 100% sustainable. There are many factors to consider for restructuring the entire chain, but it is vital to be aware of the tools and pay attention to the transformations that are already in course.

The future of the industry depends on a more sophisticated outlook to reassess the industry’s goals, adapt management schemes and seek strategies not only to meet customer demands, but also to review work processes and the chain as a whole.

Amazon Made in Brazil 

Sustainability is not an option. Now, consumers are seeking transparency and the pandemic has surely accelerated the tendencies that were already underway before the crisis.

“We are aware of the problems and challenges involving our biome, but it is more a question of knowing what tools we need to overcome these issues and the results we must attain. Our job has been geared towards proposing a positive agenda for the sustainable development of the biome. Amazon Day is a day of celebration,” emphasizes Maria Cecília Wey de Brito, general secretary of WWF-Brasil.   

September 5th was chosen as the date to promote awareness regarding the need to preserve the world’s largest tropical rainforest.

OsklenVert, and the sustainable processes in the Amazon

Osklen 

Osklen, a Brazilian brand committed to sustainability, found a way to consciously use the skin of Pirarucu fish from sustainable farms in the state of Rondônia, in the Amazon, which was previously being discarded and becoming a polluting element.

Pirarucu is one of the largest freshwater fish on the planet. It is a native species from the Amazon and a vital part of the ecosystem, in addition to being a source of income for riverside communities that live off non-predatory fishing.”

The process implemented by Osklen protects the species, balances the region’s food supply and economy, while also contributing to the preservation of the Amazon Forest.

“When compared to cattle raising, this system emits far less quantities of carbon dioxide and helps reforest the region. Pirarucu breeders can reach 40% more productivity than cattle breeding using the same amount of land.”

Simultaneous actions unite us in the search for solutions

Hub-E and Pre-COP Conferences are held in September 2021, and it is where Oskar Metsavaht, founder of Osklen, presents workshops to inspire, engage and promote a change in mindset when it comes to sustainability.

Hub-E presents the 6E’s concept of Instituto-E: earth, environment, energy, education, empowerment and economics. Learn more.

Vert 

Vert, a clean urban design footwear brand, features its 100% Brazilian production and raw material, always seeking positive impact, both social and environmental.

Since 2005, the brand has used around 120 tons of organic cotton and 75 tons of wild rubber from the Amazon. During this period, 160 people were given job opportunities in the brand’s cooperatives and over 30 direct jobs were created around the world.

“Vert bets on fair trade as an essential tool for green economy.”

Each pair of sneakers sold generates an average of BRL 1.10 for cotton producers in the Semiarid Northeast and BRL 1.00 for rubber tappers in the state of Acre. As an incentive, Vert pays an additional BRL 2.50 per kilo of cotton, which associations use to improve working conditions.

“We don’t believe in a romantic view of ecology. Our path is economic recovery. At Vert, this involves social work: the rubber tappers and the cotton producers receive a distinctive value for preserving our forests and Brazilian land,” explains François-Ghislain Morillion, co-founder of the brand.

Vert develops shoe soles made from native Amazon rubber, from the Chico Mendes co-op, which in partnership with WWF and the state of Acre’s government, generates income for 90 rubber tapper families who extract the raw material from the heart of the forest.

The process features the Smoked Liquid Sheet (Folha Defumada Líquida – FDL) technology, developed at the University of Brasília by professor Floriano Pastore, that transforms latex into semi-finished rubber sheets, without any intermediate industrial interference, and has a higher resale value.

“For the soles of our sneakers, we buy rubber directly from three rubber tapper associations in the Amazon, paying a differentiated price for latex. This fair pricing values the work of rubber tappers and thus helps combat deforestation.”

Vegan raw material

Transparency is one of the brand’s main commitments and its possible to find information about the chain of production and management, including the stages in which the brand has not yet achieved 100% sustainable solution.

“Our synthetic suede is made in Brazil in a factory that monitors the use of water and chemical products. Even so, synthetic suede is still petroleum-based, and our goal is to find 100% organic alternatives.”

On the brand’s website, they explain the origin of materials used in their production, while also presenting the obstacles and difficulties faced in the process: “CWL is an alternative material to leather we have used since January 2019 in the Camp model. It is of biological origin and composed of corn. Today, it is difficulty to trace the corn production sector, where the large scale ends up hindering the transparency of the bio-plastic industry. We are looking for solutions to accompany the entire organic agricultural waste chain.

It is also important to point out that Vert Shoes (known abroad as Veja Shoes) is a company undergoing certification by B Corp. “Selo B” is a certification that assesses the company’s global impact, “A global community of leaders who use their businesses to build a more inclusive, equitable and regenerative economic system for people and for the planet.” (Learn more about B Corp Certification). Yes, we are polluters, but changes are already underway, and the fashion industry will not be left behind.

Hub-E and the Pre-COP Conference, sustainability workshops
“Redesigning sustainable thinking in the design capital of the world.”

Oskar Metsavaht presents in Milan, Italy, Hub-E and Pre-COP Conference, workshops to inspire, engage and promote a mindset change regarding sustainability.

Instituto-E, the British Chamber of Commerce for Italy and Industrie Cosmetique Reunite, the Italian fragrance industry, have joined forces to create an international center for the exchange of knowledge, best practices, and inspiring cases of sustainable development.

Hub-E represents Instituto-E’s concepts: earth, environment, energy, education, empowerment, and economics.

– Earth: Gaya theory, to value the relationship, knowledge, respect, admiration, and interdependence between nature and all living beings.

– Environment: promotes the conscientious management of natural resources according to the convention’s indicators on biological diversity.

– Energy: publicize, promote, and encourage energy efficiency solutions as one of the fronts against climate change.

– Education: education as the base for na effective change in social, environmental, and economic mentality.

– Empowerment: knowledge, training, and education as tools for effective development, and transformation.

– Economics: economy in sustainability to increase the social, environmental and governance impacts of projects, initiatives, and companies.

“Italian Excellence, British Values, Brazilian Sustainable Thinking, National and International Organizations and Institutions in a mission to inspire and create change.”

The Pre-COP, from September 3rd to October 2nd, features representatives from 35 to 40 countries, the UNFCCC Scretariant, Chairs of the Convention’s Subsidiary Bodies, and stakeholders who play a key role in the transition to sustainable development.

Workshops:

September 30th 
1. Redesign
Age range: 15-29 – free of charge

“Young people will use recyclable materials to create objects and will be monitored by experts to change the way they relate to what is generally considered garbage.”

Online reservations on the website or on social networks.
Number of participants: 30 max.

September 30th and October 1st
2. Eco-città del futuro
Age range: Children from 5 to 9 years old – free of charge

“The children will draw and color the city of the future guided by an educator who will lead them to think about sustainability in an imaginary atmosphere.”

Online reservations on the website or on social networks.
Number of participants: 20 max.

September 30th and October 1st
3. Gaya- restoring connection
Age range: open to the public, free of charge

“Participants will have the opportunity to experience activities that reconnect them with nature, such as yoga, personalized bio perfume, mindfulness, herbal teas, among others.”

Online reservations on the website or on social networks.
Number of participants: 30 max.

#oskarmetsavaht #institutoe #sustentabilidade #hube #precopconference

ÁGUA DE COCO and La Villa Group developed a joint effort for cleaning the city of Jericoacoara

“Part of ÁGUA DE COCO’s commitment to the environment is to dedicate itself to the preservation of the natural abundance and the infinite beauty that it provides to us.”

When we talk about the ongoing changes and a more holistic look at the processes, it is always important to remember that in order to be sustainable we have to be aware of the social, environmental and economic pillars. The balance between them is a constant pursuit and many of the Fashion Label Brasil brands are attentive and looking to build an important network of responsibility measures.

The beachwear label ÁGUA DE COCO and the La Villa Group hotel present the ÁGUA DE COCO Verde project, “awareness and sustainability.”

The social actions and nature conservation project expressed the environmental awareness and the importance of preserving the environment in the cleaning task force in the city of Jericoacoara, in the state of Ceará.

The local community, tourists, and the recycling plant cooperative, which is over 50 people, traveled eight kilometers to Árvore da Preguiça, a symbol of the resistance of the local nature, located between the National Park and the Riacho Doce Beach.

The initiative collected 873kg of waste for the recycling plant and distributed eco-bags to encourage the reduction in the use of plastic bags and support the Zero Plastic project from Jericoacoara.

“This is just one new chapter in a story written by the ÁGUA DE COCO Verde project that will extend to several other destinations in need of social actions”

Network support

The ÁGUA DE COCO Verde project supports three institutions that assist people in different situations of vulnerability: Pais Afetivos, which welcomes the LGBTQIA+ community or people whose fundamental rights are violated; Arquitetura na Periferia, which is a project that works to improve the housing of women from the lower income outskirts; and Associação Fala Mulher, which addresses the issue of domestic violence against women, the construction of gender equality and the promotion of female financial independence.

“Each one of them works within different social initiatives, offering courses and support through social Workers, psychologists and lawyers. It is a work that is done with great seriousness, transparency and, above all, love. Lets do good together!”

#aguadecoco #aguadecocoverde #sustentabilidade #jeri #jericoacoara

ABEST and associated brands at the SPLASH PARIS swimwear fair

SPLASH PARIS, a great reference of resort fashion and beachwear, featured eight brands from the Brazilian fashion internalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

It was an in-person event that took place in London (United Kingdom) from June 22nd to 25th, and was virtually transmitted through the JOOR platform of the international fashion industry between June 7th and July 2nd.

Fashion Label Brasil promoted the following brands: Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, and Texbrasil featured Blueman.

The first digital experience displayed profits and good expectations for participating brands as to future deals. Regardless of the marketing difficulties, in the buyers’ portfolio and dynamics of a digital platform, the companies promoted deals totaling USD17.000 between sales at the event and the expectations for the next 12 months are USD111.000.

“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#beachwear #resortwear #swimwear #fashion #SplashParis

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