Tag Archive for: Abest

ABEST and associated brands at Destination, SwimShow and Cabana fairs

Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.

The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.

Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.

At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.

At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.

“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Abit

Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#MiamiSwimWeek #beachwear #resortwear #swimwear #fashion #Destination #SwimShow #Cabana

“A global Community of leaders who use their businesses to build a more inclusive, equitable, and regenerative economic system for the people and for the planet,” Sistema B Brasil.

Movement B is a future possibility for companies that believe in a new economy.

A survey run by McKinsey & Company highlighted the circular economy and social, environmental, and economic sustainability as the future of fashion.

“Consumers will increasingly expect—and demand—an emphasis on sustainability from fashion brands. Circular business models won’t be optional.”

“Notably, environmentally- and socially-focused companies are considered by younger cohorts to be better prospects as employers, and the vast majority say they would be more loyal to companies that are aligned with those values”, Business of Fashion.

“I think the fact the brand belongs to Kering, and having Kering expressing commitment towards sustainability and values as a group, makes a difference. You work in an environment where this matters”, Cédric Charbit, Balenciaga chief executive.

The Certification of B Companies is administered by B Lab Standards Analysts, a non-profit organization founded in 2006 in the United States. The standards for Certification B are overseen by B Lab’s independent Standards Advisory Board. The Global Governance Council oversees the global growth of B Lab and the B Movement. Currently, Brazil has 202 certified companies, two ABEST associates (Flávia Aranha and Movin), 705 LATAM companies, and 3843 companies worldwide.

“We have been certified by Sistema B since 2016, an initiative operating in more than 50 countries that consolidates transparency in the processes of production and the concerns about social and environmental impacts, equating them to profit in the company’s management priorities”, Flávia Aranha.

“We are the first Brazilian fashion company to be certified as a B Company (B Corp Certification), which recognizes and validates new organizational models that encourage the use of corporate power to solve social and environmental issues, always in synch with the concept of solidary economy,” Movin.

The B Impact Assessment (BIA), a free, online, and exclusive tool, analyzes and monitors the company’s performance and positive impacts recognized by the market in five different areas: Governance, Workers, Clients, Community, and Environment.

“Our certification looks at the entire company, not just the product. It looks at how you treat your workers, your community and the environment”, affirms Katie Kerr, communications director at B Lab.

The purpose of making an impact is at the heart of the business models of companies that are certified by Sistema B. They promote profits and growth as a force for good: generating a triple positive impact for their employees, communities, and the environment.

“B Companies are a new type of business that balances purpose and profit, while considering the impact of its decisions on its workers, clients, suppliers, the community and the environment. These are companies that strive to be better FOR the world and not merely the best IN the world”, Sistema B Brasil.

Certification for a B Company requires four essential attributes: a strong purpose – all actions are driven and committed to generating positive impact for society and the environment; adhesion to Clauses B – the company reinforces and protects its mission of committing to social and environmental responsibilities throughout its operation; commitment to continuous improvement – B Companies are committed to operating with high standards of transparency, in addition to continuously improving the management and impact measurement; acting with interdependence – the power of interdependence and mutual collaboration between companies to develop a more inclusive, equitable and regenerative economy.

“More than a certification, it is a proof of commitment”, Sistema B Brasil.

Vert Transparency

“Vert is a Brazilian ‘look’, it goes beyond the tennis shoe, check out how it’s done.”

“How are Vert shoes made? How much do the workers earn? How much does the organic cotton producer earn? What kind of chemical products are used in a pair of Verts? Vert’s transparency boils down to about ten questions.”

Since 2004, Vert sets the price of organic and agroecological cotton in advance, in accordance with producer associations in Brazil and Peru.

Contracts guarantee greater financial security for producers due to the uncorrelated market prices and its fluctuations. “This financial security is stronger because they know how much they will earn from cotton before even planting it.”

Vert invests in research and new technologies. It also presents fair trade and more economically equitable organic raw materials for all parties involved in the chain of production.

The entire inventory of the Parisian store and e-shop is run by ASF employees (Atelier Sans Frontières), who are responsible for receiving Verts that are shipped from Brazil, organizing storage, as well as preparing and dispatching orders.

Atelier Sans Frontières promotes professional inclusion of people that have been left out of the job market, offering adequately paid employment and personalized social support, so that they can develop a career plan.

Fair Trade

Since 2004 the brand has applied the principles of fair trade: it works directly with producers and eliminates intermediaries.

“We pre-finance harvests by up to 40%. In other words, organic cotton is bought a year before becoming a shoe.”

“At the beginning of the year, we agreed on the cotton price by signing an annual contract with the cotton producers. This way, producers know how much they will earn from the harvest before planting a single seed. This price is market-related to ensure that producers can live decently and reinvest in their lands.”

Vert’s ‘preferred’ materials

Vert regards recycled PET, organic cotton, chrome-free leather, organic jute, CWL and recycled cotton as ‘preferred’ materials. The conventional cotton is used as a complement for specific fabrics.

B Corp

“We decided to carry out this certification to improve Vert in various ways.

Now that Vert’s team is composed of more than 150 talents, B corp is a good way to test how the company actually works. It took us almost a year to go through all the questions and some weak spots were revealed. For instance, Vert’s governance is flawed. There is no board, there are no investors, and exclusively the two founders of the company make many decisions.

Therefore, B Corp will help us to become aware of and highlight our weaknesses as a project, and to come up with better goals and standards.

There is still a long journey ahead of us, and B Corp will be of much help.”

#design #moda #fashion #selob #movimentob #sistemab #sustentabilidade #BTheChange

Osklen represented the alternative urban movement in the new collection

A pioneer in the ASAP concept – As sustainable as possible, as soon as possible, Osklen expressed the balance between urban spaces and nature, the axis of the brand’s lifestyle culture, in the new COMMUTING capsule.  

“In a world that is increasingly fast, agile and globalized, and has been transforming the lifestyle of large urban centers, the COMMUTING capsule translates a movement that has been gaining more and more followers.”

The new collection portrays the brand’s freedom, autonomy, and vision of sustainability in the alternative elements for zero emission urban travel with the least impact on the environment: skateboard, bike, scooter, or any non-polluting means of transportation.

The brand represented the influence of streetwear and the concept of functionality in the set of pieces that was created specifically to accompany these journeys that play a key role in the scenes of large cities.

The COMMUTING capsule features comfort, convenience, and urban influence in the reflective tapes of the SUPERLIGHT line in super light nylon, waterproof finish, and improvement of the Polygiene technology, an antibacterial treatment that allows for less washing and the conservation of water, energy, and chemical products.

“Alternative transportation to help the environment. Walking, Cycling, Skateboarding”.

#design #moda #fashion #osklen #sustentabilidade #COMMUTING

The brand Iorane presented Brasilidade, its new 2022 summer collection

“The last months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we learned to celebrate personal, natural, and cultural characteristics in each individual – and also in our homeland. We learned to value stories and understood that it is fundamental to take care of three other homes: the body, the mind and the planet – biodiversity as its core, its vital principle.”

Iorane highlighted the country’s beauties and riches in the summer collection called Brasilidade Caminho II.

“According to the dictionary, a path is a place of transition that connects two or more places. It involves exploration, journeys, trajectories, coming and going. The word transition, in itself, demonstrates how movement is impermanent.”

The brand explored the natural biomes and tropical exuberance of Brazil’s plurality to tell the story of this new collection.

The pieces of Brasilidade Caminho II recaptures the colors, sounds, images and textures of the natural treasures and beauties of Brazil’s paths.

“Reenergize yourself. Fill your chest, look around, let yourself feel as a part of this story. By absorbing the fantastic aromas, flavors, and visuals, we exude Brazilianness together. Love and empathy for our very own Brazil!”

#design #moda #fashion #iorane #brasilidade #caminhoII

Rocky Barnes with Lapima sunglasses

Rocky Barnes with sunglasses signed by the Brazilian brand Lapima.

#design #moda #oculos #rockybarnes #lapima #sunglasses

Paola Vilas Jewelry by The Times Magazine

The Times magazine presented Cocteau earrings signed by Brazilian designer Paola Vilas.

“Jewelry faces are in – from emoji rings to portrait pendants. Visages are in vogue. These are the ones we love.”

Osklen jumpsuit at Vogue Italy

The sustainable Brazilian brand Osklen in the curatorship “low-cost jumpsuits are the cool and chic garment to wear all summer long” by Vogue Itália

Olivia Palermo with Prasi  jewelry

Olivia Palermo wore the Dois Irmãos choker signed by Prasi, and commented “the Midas touch with a pop of color”.

Nannacay bag at Vogue Italy

“Summer sales 2021: become the Queen of shopping with the advice of Vogue.”

The Brazilian brand Nannacay in the curatorship “selection of the 2021 summer sales” by Vogue Italy.

Lapima sunglasses by Harper’s BAZAAR Magazine

The American magazine Harper’s BAZAAR presented the sunglasses signed by the Brazilian brand Lapima.

“Monochrome Is the Chic Answer to Summer Style—At Home and Away. The key to effortless summer style is all in the color.”

“A color-splashed ensemble that epitomizes carefree (and joyful) summer style.”

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