Tag Archive for: Apex-Brasil

Brazilian Footwear and Fashion Label Brasil partnership

Abest and Abicalçados in partnership with Apex-Brasil sign an agreement to boost international sales.

Joint effort: PARTNERSHIP Agreement

“The partnership between the sectoral projects supported by Apex-Brasil is of great importance. Many companies can have access to different opportunities for internationalization purposes,” Aurea Yamashita, Fashion Label Brasil.

A partnership agreement was signed in February 2022 through which Abest proposes to organize the participation of companies associated with ABICALÇADOS/Brazilian Footwear and that are interested in the events promoted by Fashion Label Brasil. Events include international fairs, fashion shows, showrooms, and special initiatives to expand penetration throughout new markets around the world and strengthen relations with those it has already conquered. This provides sufficient personnel for the institutional assistance of the exhibiting companies and supports the participation of Abicalçados‘ companies in international activities, whenever possible.

The same happens with ABICALÇADOS, which must organize the participation of ABEST/Fashion Label Brasil member companies and that are interested in the initiatives promoted by them, providing sufficient personnel for the institutional assistance of the exhibiting companies and supporting the participation of companies in the international activities, whenever possibe.

This partnership is yet another way that Brazilian Footwear and Fashion Label Brasil found to join forces in bringing information and disclosing opportunities to all companies involved in the two internationalization projects.

Fashion Label Brasil and ABEST

ABEST, the Brazilian Association of Fashion Designers, represents an added value Brazilian fashion design in different segments to strengthen and promote brands in the national and international markets.

“Our mission is to be a global spokesperson for Brazilian Fashion Design, using the country’s creative diversity as an element of integration, as well as a way of aggregating value and translating society’s cultural transformation.”

Fashion Label Brasil‘s (Brazilian Fashion Internationalization Program) Proposal, a partnership between ABEST and APEX-BRASIL (Brazilian Trade and Investment Promotion Agency) is to position Brazilian fashion abroad, promoting the image of a plural country, one that is innovative and contemporary.

Brazilian Footwear and ABICALÇADOS

ABICALÇADOS, the Brazilian Footwear Industries Association, represents the national footwear industry and acts in defending commercial trade, as well as better competitive conditions for production in Brazil.

Brazilian Footwear is the sectoral project between Abicalçados and Apex-Brasil to increase exports of Brazilian footwear brands through developmental actions, commercial and image promotion in the international market.

Apex-Brasil and Sectoral Projects

Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, works to position Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

The sectoral projects from Apex support activities to develop the companies’ exportation capacity and promote Brazilian industry in the foreign market through initiatives such as promoting events, fairs, courses, and business development missions.

#FashionLabel #FashionLabelBrasil #Abest #FLB #BrazilianFootwear #ApexBrasil #ABICALÇADOS #Parceria #ProjetosSetoriais

BFN: tendência e inovação da moda brasileira no mercado internacional

“The project focuses on digital promotion of Brazilian brands in the international market, in addition to strengthening its performance and increasing sales through a customized commercial reach.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABEST (Brazilian Association of Fashion Designers) promote Brasil Fashion Now in the international platform B2B BLANC Fashion, to position Brazilian brands in the international market.

BLANC Fashion

The platform offers an intuitive interface to sustain strategic decisions and promote creativity in a structured and professional way.

“It is a digital platform built for the future of fashion;” “It is an innovative way of doing wholesale business. We combine and connect fashion brands with global retailers in the simplest way, so that everyone can benefit from it.”

Originality, Trends, and Plurality

“An international buyer acquires a brand for the first time to test not only the product in the market, but also the brand’s credibility and deliverability. Throughout the collections, it is possible to see how these relationships and partnerships are created,” says Aurea Yamashita, Fashion Label Brasil.

Brazil Fashion Now explores originality, trends, and innovations of Brazilian fashion to 16 thousand international buyers from 90 countries registered on the exclusive landing page of BLANC Fashion.

“In addition to being in the forefront of digital trends with regard to international promotion, Brazil Fashion Now also presents Brazilian fashion to European and North American buyers in all of its plurality and diversity: ranging from clothing of the most diverse segments to accessories and footwear, including companies of the different sizes. In addition to learning a lot from the experience of being a part of an international digital platform, it is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international recognition”, says Mariele Christ, Apex-Brasil.

#BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #Blanc #blancfashion

New 2022 agreement and main target markets of Fashion Label Brasil

The fashion internationalization program Fashion Label Brasil presents an extension to 2022 and new target markets.

Fashion Label Brasil, a program for the internationalization of Brazilian fashion, which is a partnership between Abest and Apex-Brasil, presented successful indicators in 2021 and selected its new target markets for the next agreement, which will begin in the third quarter of 2022.

The current agrément, extended until April 2022, promotes the positioning of Brazilian fashion abroad, valuing the image of an innovative and contemporary country through professional training, commercial intelligence, branding, and business actions.

Apex-Brasil Sectorial Project

Apex (Brazilian Trade and Investment Promotion Agency) sectoral projects support activities to develop the exporting capacity of companies and promote Brazilian industry in the foreign market.

This support is carried out through initiatives such as business missions, business rounds, support for participation in international fairs, and visits by foreign buyers to Brazil.

The work for the next agreement to take place has already begun and a strategic plan will be put together so that Fashion Label Brasil can provide international support to an increasing number of value-added brands.

The main markets for the next agreement, starting in June 2022.

1. United States of America

2. France

3. United Arab Emirates

4. Japan

5. Italy

6. China

7. United Kingdom

8. Saudi Arabia

USA

The USA is one of the leading nations in the textile and fashion industry. In addition, New York promotes one of the main fashion weeks in the world, with fashion shows, events, and fairs.

In 2021, Fashion Label Brasil and Azzi+Co promoted a Press Day at the New York Fashion Week, on September 16th and 17th. Read more…

Always with superlative numbers, the USA is the largest importer within the sector (US$6.9 billion), being the main destination for Brazilian exports (US$8.3 million), sportswear (US$70 thousand), ready-to-ship designer apparel (US$13.6 million), as well as also being the place with the largest consumer spending within the apparel sector in 2020 (US$13 billion).

FRANCE

Paris, the world’s fashion capital has one of the most disputed fashion weeks, with side events, fairs, and showrooms. Thus, it serves as an important showcase not only for France, but for buyers all around the world.

France was the 2nd largest importer within the sector in 2019 (US$3.6 billion), with the second largest growth (abs.) between 2015-19 (+US$976 million). They are already consumers of Brazilian products, being the 3rd largest destination for Brazilian exports (US$1.6 million) and the 4th largest market for designer apparel (US$6.9 billion) and beachwear (US$765.9 million).

UNITED ARAB EMIRATES

The initiative creates international accessibility and business opportunities for Brazilian industry and the Middle Eastern market.

“Brazil has great potential, and we want to break into the Arab market, which has a demanding public with high purchasing power and who are constantly searching for different and original products. We believe that Brazilian fashion can meet these demands and that is why we chose AFW to present Brazil Noble, a fashion event that adopts the same values that we are taking there. Mainly because it is the only official fashion week in the world that promotes ready-couture and pre-collection, responsible for defining the international luxury fashion industry in Dubai and in the Arab world,” Vincenzo Visciglia, founding partner of AAVVA Fashion.

The UAE are the 2nd largest CMA of consumer spending between 2016-20 (+3.6%), the 3rd largest in symmetrical relative import vocation and the 7th largest market for swimwear in 2020 (US$485.7 million).

JAPAN

Brazil’s 7th main trade partner: with a demanding consumer that is focused on quality, sustainability and luxury, the Japanese market has a lot of growth potential in the post-covid-19 recovery of the world’s economy.

ABEST and ESPM Global Jr – SP promoted a market study of Japan in 2021. The research presented macro and microenvironmental data on the trade relationship between Japan and Brazil. It pointed out opportunities for expanding Brazilian exports in the fashion market.

​​Japan exported US$4.127 billion of Brazilian products in 2020 and imported approximately US$2 billion (global). The most relevant category in the fashion sector was knitted or crochet t-shirts, with US$193 thousand exported (2% share).

Japan remains the 4th largest importer in the sector (US$3.5 billion), the 3rd largest market for sportswear (US$8.2 billion) and the 3rd largest market for designer apparel (US$7.1 billion).

ITALY

Italy is one of the greatest global fashion references, with the Milan Fashion Week, great designers and fashion schools, events, and fairs.

The country was the 5th largest importer in the sector in 2019 (US$2.7 billion), with the 3rd largest growth (abs.) between 2015-19 (+US$761.3 million). It also represents the 5th largest market for designer apparel (US$5.8 billion) and beachwear (US$710.9 million) and the 5th largest destination for Brazilian exports (US$1.2 million).

CHINA

A major global power and with one of the largest consumer populations in the world, China has the highest CMA of total imports between 2015-19 (+16%). It is the 4th largest CMA of Brazilian exports between 2015-19 (+46.5 a.a), the largest outdoor apparel market (excluding jeans) (US$148.5 billion) and the largest in growth projection (abs) of the apparel market 2021-25 (US$67.2 billion).

UNITED KINGDOM

According to data from the Department of Culture, Media, and Sport (DCMS) in Great Britain, the United Kingdom is the 6th largest country in the world that exports creative goods. Considered a global business center where people and companies from all over the world are connected and one of the great exponents of the world’s creative economy, it has among its main attractions and infrastructure, connectivity, and benefits that the country offers for growing businesses.

It was the 2nd largest destination for Brazilian exports in 2020 (US$2.3 million), with the 2nd largest growth between 2015-19 (+US$1.4 million). It is the 4th largest market for handbags (US$1.1 billion) and the 5th largest market for outerwear (US$30.5 billion) and sportswear (US$5.9 billion).

SAUDI ARABIA

Exclusive prints, handcrafted works, colors, and concepts of sustainability and creativity of Brazilian fashion won over the Saudi Arabian consumers.

The country is the 6th largest CMA of consumer spending (1.5% p.y), the 8th largest symmetrical relative import vocation and the 10th largest growth (abs.) of total imports in the sector (+US$294.4 million).

O País é o 6º maior CMA dos gastos do consumidor (1,5% a.a), a 8ª maior vocação importadora relativa simétrica e o 10º maior crescimento (abs.) das importações totais do setor (+US$ 294,4 mi).

Source: Apex-Brasil

About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created over 17 years ago by ABEST in partnership with Apex-Brasil. Our proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic and commercial promotion activities aimed at the various segments of Brazilian fashion, for both men and women, such as beachwear, activewear, footwear and accessories and jewelry, helping them to expand their operations to the international market.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trend setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand. Learn more: www.apexbrasil.com.br.

#FashionLabelBrasil #FashionLabel #FLB #Apex #ApexBrasil #Prorrogação #MercadosAlvo

Press Day NY, new networking and connectivity experiences

Press Day presented the current collections of Brazilian brands at the New York Fashion Week

Fashion Label Brasil, ABEST and Apex-Brasil’s Brazilian Fashion Internationalization Program, and the Azzi+Co showroom promoted Press Day NY at the New York Fashion Week, NYFW, on September 16th and 17th.

Press Day presented the new collections of Brazilian brands: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.

The return of the in-person event developed the image of Brazilian brands for 32 visitors from the main media and international influencers and generated 52 clippings on Instagram.

Media and Influencers:

US Publications

The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear

International Publications

Vogue México, El Tiempo, Elle Brasil, Elle México, People en Español, Vogue Brasil, Harper’s Bazaar BR

Influencers

Ucha Meirelles: Vogue Brasil; Tanya Ortega: Vogue México & Brasil; Cristiane Peixoto: Harper’s Bazaar BR; Julia Kananovich: Fashion stylist; Monica Sordo: Designer; Melissa Vale: Influencer; Jaclyn Palermo: Hearst; Claudia Rondon: Influencer/Fashion stylist; Andrea Zendejas: Hearst Magazine; Camille: Influencer; Titina Penzini: Hola USA; Amanda Rezende: Influencer; Miriam Pritzer: L’Officiel Brasil; Lauren Hanmann: Influencer

The Importance of Press Day

Press Day is an important tool for promoting and positioning Brazilian brands in the international market.

The return of in-person events creates networking experiences and enhances branding for the main medias and influencers in the fashion world.

“The event was excellent. Not only was the curatorship of the participating brands amazing, but also the structure that was set up by AZZI+Co and the quality of the guests. This type of event should happen more often so that opinion makers and journalists can get to know the brands even better,” says Ana Luiza, a representative of the brand Lenny Niemeyer.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#PressDay #PressDayNY #semanademodadeNovaYork #NewYorkFashionWeek #NYFW #BetinadeLuca #CecíliaPrado #JulianaSanmartin #LennyNiemeyer #MariaFrering #Ostra #Room #Serpui #Triya #VandaJacintho #Waiwai

Brasil Fashion Now brought together 17 Brazilian brands in its second edition

“The unique designs, the plurality and the varied cultures mean the creations are unique. Discover the best of the country’s trends and innovations.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency),  ABEST (Brazilian Association of Fashion Designers), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados  (Brazilian footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.

“BFN is a democratic project, an excellent opportunity for brands. For those who have never had any experience with the international market, it offers an enormous learning experience about what it means to take the step towards internationalization, from several important perspectives – such as, for example, seasonality, brand building, collection, price composition, and vocabulary. Even the participation in physical events does not provide this kind of understanding. For brands that already have some type of distribution, the project is an opportunity to be in a channel that serves all the needs for continuity and expansion of your business in a consistent way, cutting steps along the way, reducing costs, and improving processes. With the continuity of the project, now in its third edition, we can see the realization of these relationships that have been cultivated, boosting Brazilian brands around the world”, Manoela Amaro, CEO and Co-Founder of BLANC.

Originality, Plurality, Varied Cultures

Brasil Fashion Now explores all of the originality, trends, and innovation of Brazilian fashion through the international B2B BLANC Fashion platform. Also, the second edition of the event (BFN2), from March to September 2021, presented Brazilian brands: Akra Collection, Andrea Bogosian, Andreza Chagas, Augusta, Catarina Mina, Haight, Inti Brand, Lily Franco, Maneca, Meerk, Osklen, Roberta Mattos, Room, Sy&Vie, Wee (Fashion Label Brasil); TIG and Belier Belier.

BLANC Platform

“BLANC is a powerful sales tool used by prominent brands around the world. It supports online businesses by helping them expand their sales to global markets, offering a wholesale management solution. BLANC proposes an innovative way to shape companies for digital wholesale.”

​​The platforms offers an intuitive interface to support strategic decisions and is a way to showcase creativity in a structured and professional manner to retailers around the world.

Digital Promotion and Exhibition for the International Market

Brazilian brands promoted results in the total amount of USD 94,669.00 and USD 444,000.00 for future expectations.

“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening their performance and sales through a customized commercial reach.”

About ABEST

The Brazilian Association of Fashion Designers, created in 2003, aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a non-profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brasil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#BFN2 #BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #blanc #blancfashion

Riviera Paris presented three Brazilian brands at Porte de Versailles

The Riviera Paris fashion fair promoted the brands Lenny Niemeyer, Rio de Sol, and Serpentina from September 3rd to 6th

From September 3rd to 6th, Riviera, a beachwear and resort fashion fair, presented the new collections of fashion, accessories, beauty and lifestyle brands to buyers from all over the world at Porte de Versailles.

The in-person event in the city of Paris received the brands of the internationalization projects Fashion Label Brasil,  Abest, and Texbrasil, from ABIT, in partnership with Apex-Brasil: Lenny Niemeyer (Abest), Rio de Sol and Serpentina (Abit).

“I am very satisfied given this is a fair after the start of the pandemic,” Simone Nunes, Serpentina.

Fashion, Beauty, Lifestyle, Business, Network, Trends

Brazilian brands promoted deals totaling USD 335,000.00 in sales at the event and expectations for the next 12 months are USD 355,000.00.

“We had a good lease. It wasn’t as good as 2019, but things are turning around. The next edition should have the same numbers again,” Guatteri Gian Marco, Rio de Sol.

About ABEST

The Brazilian Association of Fashion Designers created in 2003 aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is non-profit profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit) founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

*Data from 2019.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#riviera #feirademoda #feirainternacional #moda #fashion #rivieraparis

Brasil Fashion Now, digital promotion and exposure to the international market

“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening performance and sales through a customized commercial reach.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABEST (Brazilian Association of Fashion Designers) and Abicalçados (Brazilian Footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.

Originality, Exclusive Designs, Plurality, Varied Cultures

The international B2B platform BLANC Fashion presents an exclusive landing page for the project, with more than 16 thousand international buyers from 90 countries registered.

“In brand internationalization processes, one of the essential points is continuity. The third cycle of Brazil Fashion Now is a great achievement. Progress has been gradual and the project advances at each new edition. An international buyer purchases a brand for the first time to test not only the product in their market, but also the credibility and delivery capability of the brands. Throughout the collections, it is also possible to see the development of these relationships and the creation of partnerships,” Aurea Yamashita, Executive Manager of Fashion Label Brazil.

Brazil Fashion Now explores all the best of style, trend, and innovation in Brazilian fashion. Its third edition (BFN3), October 2021 – March 2022, brings together 22 Brazilian brands and 80 of the main international brands.

“Brazil Fashion Now, in addition to being at the forefront of digital trends for international promotion, also presents European and North American buyers with Brazilian fashion in all its plurality and diversity: from apparel of different segments to accessories and footwear, of companies that are of many different sizes. It is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international image, in addition to the countless lessons arising from the experience of being present in an international digital platform,” Mariele Christ, project manager at Apex-Brasil

Brands participating at the BFN3

Belier Belier; Andreza Chagas, Akra, Augusta, Bia Moraes, Catarina Mina, DePedro, Inti Brand, La Sirène, KStockler, Lily Franco, Maneca, Osklen, Ostra Brasil, Room, Sy&Vie, Yukio, Meerk, Vanda Jacintho (Fashion Label Brasil); Matuschka Mia, Opananken, Tnin Shoes (Brazilian Footwear).

“The best of the country’s trends and innovations. Discover all the originality of Brazilian fashion.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not aimed at obtaining profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its participation in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.

About Abicalçados

Established in 1983, Abicalçados represents the national footwear industry. With members that account for over 70% of what is produced in the country, the entity has projects aimed at the development, as well as the commercial and image promotion of the footwear industries. In addition, it has a strong presence in institutional representation, being the official spokesperson for the industry both nationally and internationally.

About Brazilian Footwear

Brazilian Footwear is an exporting incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade and image promotional actions aimed at the international market. Find out more: www.abicalcados.com.br/brazilianfootwear.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#brasilfashionnow #BFN #BFN3 #moda #fashion 

Press Day by Fashion Label Brasil and Azzi+Co

The event presented the latest collections from Brazilian brands at the New York Fashion Week

Fashion Label Brasil and Azzi+Co promoted a press days during New York Fashion Week, 611 Broadway, 16-17 september.

“The general vibe (in NYFW) was joy at the chance to be in-person again”, Vanessa Friedman for The New York Times.

Discover the latest collections from designers: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.

The return of physical events creates new networking and connectivity experiences in an exclusive schedule.

“Physical retail is the heart of connecting brands with people,” Camila Salek, columnist for Harper’s Bazaar Brasil.

The event promoted by Abest and Apex-Brasil, developed the image and branding of Brazilian brands for the main media and influencers in the world.

US Publications

The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear

International Publications

Vogue Mexico, El Tiempo, Elle Brazil, Elle Mexico, People en Español, Vogue Brazil, Harper’s Bazaar BR

Influencers

Ucha Meirelles: Vogue Brazil

Tanya Ortega: Vogue Mexico & Brazil

Cristiane Peixoto: Harper’s Bazaar BR

Julia Kananovich: Fashion Stylist

Monica Sordo: Designer

Melissa Vale: Influencer

Jaclyn Palermo: Hearst

Claudia Rondon: Influencer / Fashion Stylist

Andrea Zendejas: Hearst Magazine

Camille: Influencer

Titina Penzini: Hola USA

Amanda Rezende: Influencer

Miriam Pritzer: L’Officiel Brazil

Lauren Hanmann: Influencer

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#pressday #Azzi+Co #moda #fashion #nyfashionweek #NYFW

Première Classe presents Brazilian brands from October 1st to 4th, 2021

The spring/summer edition promotes  seven brands supported by Fashion Label Brasil

“Showcase your collection; new and improved image; networking; meet new clientes; customised services; inspiration.”

Premiere Classe is the unmissable fashion trade show at the heart of Paris Fashion Week. The event has presented the accessory trends of the coming season and the young creators who are creating the fashion of tomorrow.

“A unmissable parisian rendez-vous for the fashion industry”, Nicoletta Spolini, fashion editor at Vogue Italy.

Recognized for its high-end selection and originality, the show features brands and creators of jewelry, shoes, leather goods, accessories and ready-to-wear.

“Premiere Classe has established their position as the world leader of accessory trade show”, Pascal Martinez-Maxima, fashion editor at FashionUnited.

The next spring/summer edition, from October 1st to 4th, 2021, presents the brands of the Brazilian fashion internationalization program – Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom, with the brands from Abit, Brazilian Textile and Apparel Industry Association: Sophia Hegg and Vitor Zerbinato.

The event presents nearly 450 brands and designers specially chosen for their creativity and style.

“Premiere Classe is a fountain of creativity that calls out for new designs and creative collaborations.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #premiere #premiereclasse #moda #fashion

Sy&Vie by Emerging Talents Milan on September 24th and 25th

The brand presents the new Spring/Summer 2022 collection at Milan Fashion Week

Emerging Talents Milan, one of Milan’s international and creative fashion platforms, presents the associate Sy&Vie on September 24th and 25th.

The handcrafted handbag brand represents the colors and textures of nature in the Spring / Summer 2022 collection.

The creative process transcends details and incorporates traditional techniques: wood inlay, woodcarving and assemblage, Sy&Vie authoring system. “We match artisanal techniques with our one true inspiration: nature. We apply flowers and foliage in natura to our bags, creating natural treasures full of life.”

The artist expresses sustainability in the materials: certified wood, certified and sustainable leather, traceability in the production process, and the technique of sustainable 3D printing on recyclable PETG.

“Purpose: to reconnect with nature. The beauty of nature is captivating, it inspires us. Always with a modern, colourful eye and a taste of our Brazilian spirit.”

#emergingtalentsmilan #emergingtalents #sy&vie #moda #fashion #milanfashionweek

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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