Tag Archive for: beachwear

“23 swimwear brands to have on your radar”, Sophie Cockett.

Glamour UK featured associate Haight in the April 2022 issue, “23 swimwear brands to have on your radar ahead of summer”.

“With styles versatile enough to double up as daywear layering pieces, Rio-based Haight is a swimwear brand that’s all about clean lines, unexpected shapes and block colours. If you’re after a minimalist approach to your holiday dressing, this is the swimwear brand for you”, Sophie Cockett.

#Haight #GlamourUK #swimwear #resortwear #beachwear

International fairs presented fashion brands simultaneously, at Porte de Versailles

Riviera and Who’s Next, international fashion fairs, presented simultaneously, on September 3rd to 6th, in Paris, Porte de Versailles, the new collections of fashion, accessories, beauty and lifestyle brands for buyers from all over the world.

Who’s Next, beachwear and resort fashion fair, received Lenny Niemeyer brand, from the Brazilian fashion internationalization project Fashion Label Brasil, by Abest and Apex-Brasil.

“45.000 visitors expected at each edition at the Porte de Versailles, of which 70% are retail, multi-brand, department store and e-commerce buyers.”

Who’s Next  takes place 2 times a year, in January and September, for 4 days. Since 2019, Who’s Next has been welcoming IMPACT: the event dedicated to sustainable brands and solutions. And from September 2020, Who’s Next will also welcome Traffic: the event dedicated to innovative business development solutions for fashion brands and retailers.

“Fashion, Beauty, Lifestyle, Business, Network, Trends, Federator, Community.”

#riviera #whosnext #lennyniemeyer #beachwear #resortwear #moda #fashion

ABEST and associated brands at the SPLASH PARIS swimwear fair

SPLASH PARIS, a great reference of resort fashion and beachwear, featured eight brands from the Brazilian fashion internalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

It was an in-person event that took place in London (United Kingdom) from June 22nd to 25th, and was virtually transmitted through the JOOR platform of the international fashion industry between June 7th and July 2nd.

Fashion Label Brasil promoted the following brands: Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, and Texbrasil featured Blueman.

The first digital experience displayed profits and good expectations for participating brands as to future deals. Regardless of the marketing difficulties, in the buyers’ portfolio and dynamics of a digital platform, the companies promoted deals totaling USD17.000 between sales at the event and the expectations for the next 12 months are USD111.000.

“The Premium Resortwear Trade Show”, a brand curation for premium beachwear and resort fashion buyers.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#beachwear #resortwear #swimwear #fashion #SplashParis

ABEST and associated brands at Destination, SwimShow and Cabana fairs

Miami Swim Week, focused on beach fashion, an event that took place in the capital of Florida, USA, presented buyers, journalists and fashion enthusiasts at the Destination, Cabana, and SwimShow fairs.

The event hosted 33 brands from the Brazilian fashion internationalization project Fashion Label Brasil by ABEST, Texbrasil by ABIT, Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).

At Destination, from July 10th to 12th, the Brazilian brands: Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim from Texbrasil and Haight, Andrea Bogosian, Nádia Gimenes, Nannacay, and Sau Swim Bikinis from Fashion Label Brasil, displayed deals worth USD257.000 between sales at the event and the expectations for the next 12 months are USD600.000.

Nay Sunset Wear’s first experience at the event was essential to gain new customers in the country. “We are very happy with the result and the reception and interest of the buyers,” says the brand designer Adriana Senise.

At SwimShow, on July 10th and 13th, the brands Guria Beachwear, Planet Sea, Rio de Sol, Despi, from Texbrasil and Mos Brazilian Beachwear, from Fashion Label Brasil, companies promoted deals totaling USD282.000 and the expectations for the next 12 months is USD1.325.000.

At Cabana, through July 10th to 12th, at the Miami Beach Convention Center, and online on June 22nd, the brands Adriana Degreas, from Texbrasil, Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya, from Fashion Label Brasil, and Melissa from Brazilian Footwear, displayed the result of USD525.000 and the expectation for the next 12 months is USD1.330.000.

“We know that it is possible to do business in the digital environment, but the results from the in-person events show that buyers are willing to get to know the brands and do business with Brazilians even more, when they meet in person,” analyzes Lilian Kaddissi, executive manager of Texbrasil.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Abit

Founded in 1957, The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations among the country’s economic sectors. It represents the productive force of 25.2 thousand companies installed throughout the national territory, with companies from all sizes and employing over 1.5 million workers, who together generate an annual turnover of USD48.3 billion.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to grow within the global market. Over the past 20 years, it has helped around 1.600 brands to enter the path toward exporting, making USD9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#MiamiSwimWeek #beachwear #resortwear #swimwear #fashion #Destination #SwimShow #Cabana

Sinesia Karol presents the Spring/Summer 22 collection

Sinesia Karol presented the new Resort-Spring/Summer 22 collection with a fashion show at The Goodtime Hotel, Miami, USA.
“We also highlight that every detail was thought to live the entire experience of a ‘resort’ style life.”

#design #moda #sinesiakarol #resortwear #beachwear #modapraia

The beachwear brand presented the collection “Meanings” in international fairs of beachwear.

La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show

The beachwear brand La Sirène presented its new Meanings collection in the international fairs of swimwear Splash Show (digital) and  Cabana Show (physical) for the Brazilian fashion internationalization project Fashion Label Brasil.

The 2022 summer season expresses the Brazilian spirit and the power of well-being and represents the energy of precious Brazilian gemstones in a color kaleidoscope as a source of joy: pink, yellow, blue, orange and green.

“A time to value what is essential”

The textures present a tactile experience for swimwear using trims, frills, knots and twists, as a way to awaken the five senses. As for the shapes, the brand developed new models to accompany the rethought classics,

“Our 2022 summer collection wishes to be a part of better times, carrying out strength and best energies”.

#design #moda #lasirene #modapraia #modaresort #beachwear #resortwear

The Miami Swim Week, focused in beach fashion, features 33 Brazilian brands

Next Saturday (10th), the Miami Swim Week features buyers, journalists and fashion enthusiasts at the  Destination, Cabana and SwimShow fairs. 

The event features 33 Brazilian brands from the Brazilian fashion internationalization project called Fashion Label Brasil by ABEST, Texbrasil by ABIT, and Brazilian Footwear by Abicalçados, in partnership with Apex-Brasil (Brazilian Agency for Promotion of Exports and Investments).

Destination, which takes place from July 10th to 12th for premium audiences, emerging brands and new designers, features the Brazilian brands Ampersand Heart, Raíssa, NHall Resort Wear, Nay Sunset Wear, Paola Bernardi and Pura Swim, from Texbrasil, as well as Haight, Andrea Bogosian, Nádia Gimenes, Nannacay and Sau Swim Bikinis, from Fashion Label Brasil.

SwimShow, which annually attracts over 7.500 buyers, manufacturers, designers, influencers and fashion industry leaders from over 60 countries, brings together between July 10th and 13th many brands such as Guria Beachwear, Planet Sea, Rio de Sol and Despi, from Texbrasil, as well as Mos Brazilian Beachwear, from Fashion Label Brasil.

Finally, between July 10th and 12th, Cabana welcomes people interested in beachwear, resorts, accessories, lingerie, jewelry, sportswear and footwear, focused on a premium audience. The event features the brands Adriana Degreas, from Texbrasil, as well as Água de Coco, Andreza Chagas, Catarina Mina, Empress, Serpui, Lily Franco, Meerk, Osklen, Paula Torres, Room, Yukio, La Sirène, Lenny Niemeyer, Sinésia Karol and Triya,, from Fashion Label Brasil. There is also Melissa, from Brazilian Footwear.

Destination

Location: Eden Rock Hotel

Dates: July 10th to 12th

SwimShow

Location: Miami Beach Convention Center

Dates: July 10th to 13th

Cabana 

Location: Miami Beach Convention Center

Dates: July 10th to 12th

The 2022 Summer collection depicts the art of the painter Frida Kahlo

Triya presented its 2022 Summer collection on the second day of the SPFW N51, on Thursday, June 24th.

The new Frida collection represents a dive into the life, work, and dreams of the Mexican painter Frida Kahlo, “a special collab, permeated with Frida Kahlo’s feminine strength.”

The collection expresses nature with giant or very small flowers, hearts, portraits, architecture, passions, and symbols of the artist’s history in energetic prints. Asymmetries and frills reinforce the brand’s identity.

The colors that were chosen for the collection are Frida Kahlo’s favorite, so in the palette, there is: yellow, pink, blue, sky, lilac, purple, mint green and peach orange.

“Typical Mexican motifs, feminine elements, and a mix and match that is already triya’s trademark. A cheerful, solar and free collection!”

You can watch the show in full on SPFW’s Youtube channel

In her Instagram, @astridfontenelle commented, “Do you like the beach? Do you like Frida Khalo? I do! That’s why I immediately accepted triya’s invitation to narrate their show! Frida’s words are a Manifesto to LOVE!”

“When I create a collection, I always keep the same intentions in mind: to build a story and create desire. Our product is born from the desire to escape to a relaxing place, which is not currently possible,” said the creative director of the brand, Isabela Frugiuele, in an interview with journalist Lelê Santhana from Elle.

“In her work, she talked a lot about the moment when she would be free. So, we made this kind of escape for her,” explains Isabela.

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