Press Day presented the current collections of Brazilian brands at the New York Fashion Week
Fashion Label Brasil, ABEST and Apex-Brasil’s Brazilian Fashion Internationalization Program, and the Azzi+Co showroom promoted Press Day NY at the New York Fashion Week, NYFW, on September 16th and 17th.
Press Day presented the new collections of Brazilian brands: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.
The return of the in-person event developed the image of Brazilian brands for 32 visitors from the main media and international influencers and generated 52 clippings on Instagram.
Media and Influencers:
US Publications
The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear
International Publications
Vogue México, El Tiempo, Elle Brasil, Elle México, People en Español, Vogue Brasil, Harper’s Bazaar BR
Influencers
Ucha Meirelles: Vogue Brasil; Tanya Ortega: Vogue México & Brasil; Cristiane Peixoto: Harper’s Bazaar BR; Julia Kananovich: Fashion stylist; Monica Sordo: Designer; Melissa Vale: Influencer; Jaclyn Palermo: Hearst; Claudia Rondon: Influencer/Fashion stylist; Andrea Zendejas: Hearst Magazine; Camille: Influencer; Titina Penzini: Hola USA; Amanda Rezende: Influencer; Miriam Pritzer: L’Officiel Brasil; Lauren Hanmann: Influencer
The Importance of Press Day
Press Day is an important tool for promoting and positioning Brazilian brands in the international market.
The return of in-person events creates networking experiences and enhances branding for the main medias and influencers in the fashion world.
“The event was excellent. Not only was the curatorship of the participating brands amazing, but also the structure that was set up by AZZI+Co and the quality of the guests. This type of event should happen more often so that opinion makers and journalists can get to know the brands even better,” says Ana Luiza, a representative of the brand Lenny Niemeyer.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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