Harper’s Bazaar promoted Lapima in the article“20 On-the-Rise Sunglasses Brands to Know”.
“Founded by husband-and-wife duo Gisela and Gustavo Assis, this Brazilian brand’s sunglasses are all handmade by local artisans in São Paulo, which makes them feel just as special as their bubbly, avant-garde designs”.
#lapima #moda #fashion #msn #lifestyle #msnlifestyle
The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).
In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.
Fashion Label Brasil brands that will take part in this COTERIE edition include Serpui, Gissa Bicalho, Catarina Mina, Sabine Arias, Nádia Gimenes, Andreza Chagas and Lavish. They will promote their products to retailers and influencers, as well as national and international media.
Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.
The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”
“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.
The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.
“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.
The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.
“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
#coterie #feiracoterie #feiracoterieny #coterieny #moda #fashion #coterienewyork #serpui #gissabicalho #catarinamina #sabinearias #nadiagimenes #andrezachagas #lavish #apexbrasil #abest #fashionlabel #fashionlabelbrasil
Joint effort: PARTNERSHIP Agreement
“The partnership between the sectoral projects supported by Apex-Brasil is of great importance. Many companies can have access to different opportunities for internationalization purposes,” Aurea Yamashita, Fashion Label Brasil.
A partnership agreement was signed in February 2022 through which Abest proposes to organize the participation of companies associated with ABICALÇADOS/Brazilian Footwear and that are interested in the events promoted by Fashion Label Brasil. Events include international fairs, fashion shows, showrooms, and special initiatives to expand penetration throughout new markets around the world and strengthen relations with those it has already conquered. This provides sufficient personnel for the institutional assistance of the exhibiting companies and supports the participation of Abicalçados‘ companies in international activities, whenever possible.
The same happens with ABICALÇADOS, which must organize the participation of ABEST/Fashion Label Brasil member companies and that are interested in the initiatives promoted by them, providing sufficient personnel for the institutional assistance of the exhibiting companies and supporting the participation of companies in the international activities, whenever possibe.
This partnership is yet another way that Brazilian Footwear and Fashion Label Brasil found to join forces in bringing information and disclosing opportunities to all companies involved in the two internationalization projects.
Fashion Label Brasil and ABEST
ABEST, the Brazilian Association of Fashion Designers, represents an added value Brazilian fashion design in different segments to strengthen and promote brands in the national and international markets.
“Our mission is to be a global spokesperson for Brazilian Fashion Design, using the country’s creative diversity as an element of integration, as well as a way of aggregating value and translating society’s cultural transformation.”
Fashion Label Brasil‘s (Brazilian Fashion Internationalization Program) Proposal, a partnership between ABEST and APEX-BRASIL (Brazilian Trade and Investment Promotion Agency) is to position Brazilian fashion abroad, promoting the image of a plural country, one that is innovative and contemporary.
Brazilian Footwear and ABICALÇADOS
ABICALÇADOS, the Brazilian Footwear Industries Association, represents the national footwear industry and acts in defending commercial trade, as well as better competitive conditions for production in Brazil.
Brazilian Footwear is the sectoral project between Abicalçados and Apex-Brasil to increase exports of Brazilian footwear brands through developmental actions, commercial and image promotion in the international market.
Apex-Brasil and Sectoral Projects
Apex-Brasil, the Brazilian Trade and Investment Promotion Agency, works to position Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.
The sectoral projects from Apex support activities to develop the companies’ exportation capacity and promote Brazilian industry in the foreign market through initiatives such as promoting events, fairs, courses, and business development missions.
#FashionLabel #FashionLabelBrasil #Abest #FLB #BrazilianFootwear #ApexBrasil #ABICALÇADOS #Parceria #ProjetosSetoriais
Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABEST (Brazilian Association of Fashion Designers) promote Brasil Fashion Now in the international platform B2B BLANC Fashion, to position Brazilian brands in the international market.
The platform offers an intuitive interface to sustain strategic decisions and promote creativity in a structured and professional way.
“It is a digital platform built for the future of fashion;” “It is an innovative way of doing wholesale business. We combine and connect fashion brands with global retailers in the simplest way, so that everyone can benefit from it.”
Originality, Trends, and Plurality
“An international buyer acquires a brand for the first time to test not only the product in the market, but also the brand’s credibility and deliverability. Throughout the collections, it is possible to see how these relationships and partnerships are created,” says Aurea Yamashita, Fashion Label Brasil.
Brazil Fashion Now explores originality, trends, and innovations of Brazilian fashion to 16 thousand international buyers from 90 countries registered on the exclusive landing page of BLANC Fashion.
“In addition to being in the forefront of digital trends with regard to international promotion, Brazil Fashion Now also presents Brazilian fashion to European and North American buyers in all of its plurality and diversity: ranging from clothing of the most diverse segments to accessories and footwear, including companies of the different sizes. In addition to learning a lot from the experience of being a part of an international digital platform, it is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international recognition”, says Mariele Christ, Apex-Brasil.
#BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #Blanc #blancfashion
The Adventurine published associate Silvia Furmanovich in “Storage Ideas as Elegant as Your Jewelry”
“Jewelry designer Silvia Furmanovich has directly transformed the magnificent wood marquetry from her jewels into boxes. The artistic storage containers come in lots of various shapes and sizes from the large heart seen above to more traditional rectangular shapes.”
#moda #fashion #silviafurmanovich #theadventurine #joias #jewelry #marchetaria
Forbes magazine published associate Lapima in “Valentine’s Gift Guide: The Sweetest Red Accessories to Warm Your Heart”
“Lapima’s renewed shape, Ana brings rejuvenating air to an iconic cat eye. The bold design is preserved, making room for wider temples. The negative surface of the lenses contrasts with the accentuated eyebrows, uniting fluidity and sensuality.”
#fashion #moda #lapima #forbes #óculos
“All the shoes are numbered, limited edition precisely because they are upcycling and made with the collaboration of local artists (who create prints to be applied on fabrics) and with groups of women as part of a project to redevelop the slum”; “Everything revolves around a genderless and timeless single product”.
The Crisalide Press platform presented the FW22/23 Dotz upcycling collection at Milan Men’s Fashion Week.
“A collection of moccasins that expresses all the joy de vivre , lightness and spirit of Rio de Janeiro”; “The inspiration of the new collection, or more correctly the post-research reference macro frame, refers to the exotic and contrasting mosaic of Brazilian nature”.
#dotz #crisalide #crisalidepress #sustentabilidade #moda #fashion #loafers #mocassins
“The It sneakers of 2022 that celebrities love and we plan to add to our wardrobe.”
Vogue Greece presented Vert’s on-trend Normcore sneakers in the January 2022 issue.
“Normcore sneakers have a minimal aesthetic and come in many different styles – such as dad trainers and retro suede runners. Many may consider them a bolder choice for trainers, but they have been loved by many celebrities.”
#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Vogue #VogueGrécia #VogueGreece
The TGCOM24 platform featured associate DOTZ in the January 2022 issue, “Dotz. The sustainable moccasin in an explosion of color”.
“Moccasins are like works of art, with a dry and essential silhouette, made from 100% ecological cotton, the result of the work of small local farmers. Through the skillful use of domestic and industrial waste, Dotz shoes are made by women who live in the slums”; “A one-product collection that moves in step with the times, genderless, timeless and sustainable.”
The new Spring-Summer 22 collection promotes Brazilian, recycled, agroecological or upcycling fabrics.
“Our product is called Dotz but the project, which is more complex and articulated, is called Linking Dotz. It’s a kind of pun that can be translated as ‘connecting the dots’. These dots represent the 4 pillars of the project – Cooperation, Collaboration, Sustainability and Management”; “Environmental sustainability is one of the most important pillars of the project, which began with the production of agroecological cotton in the Paraíba region, in northern Brazil, where we work alongside small family farmers without the use of pesticides”, Rodrigo Doxandabarat.
#dotz #sustentabilidade #moda #fashion #loafers #mocassim #upcycling #reciclagem #TGCOM24
Wallpaper platform presented Ana Khouri’s new collection at The Row NY, LA and London brand in the January 2022 issue, “Ana Khouri’s exclusive jewellery at The Row embraces unexpected materials”.
“I sought to render these unique elements into pieces as if they were communing”; “I discovered a wonderful and surprising affinity within, resulting in a work that places artistic merit, elegance and craft well beyond its value. Each of these pieces not only retains the magic inherent to their individual components, they are made transcendent by these new entanglements. In my mind, these pieces are a reflection of the union between all that exists in nature, and a reminder of our esteemed place within that harmony. Somewhere in that vision, not just in the world of jewellery, perhaps we might collectively arrive at a new language of beauty.”
New collection and new materials at The Row: Brazilian rosewood, crystal and rose quartz.
“Working with these new materials required me to adapt some of my imaginative ambitions and make them something fundamentally new. But still staying true to my artistic aesthetics. Experimenting with these novel materials has in turn allowed me to design pieces that reflect some of my truest instincts”; I set my artistic energies to applying everything I know about jewellery to materials less familiar to my work”, Ana Khouri.
#anakhouri #moda #fashion #joias #jewelry #wallpaper #therow
PROMOTED BY
CONTACT
Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945
claudia@abest.com.br
www.abest.com.br
