The brand Iorane presented Brasilidade, its new 2022 summer collection
“The last months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we learned to celebrate personal, natural, and cultural characteristics in each individual – and also in our homeland. We learned to value stories and understood that it is fundamental to take care of three other homes: the body, the mind and the planet – biodiversity as its core, its vital principle.”
Iorane highlighted the country’s beauties and riches in the summer collection called Brasilidade Caminho II.
“According to the dictionary, a path is a place of transition that connects two or more places. It involves exploration, journeys, trajectories, coming and going. The word transition, in itself, demonstrates how movement is impermanent.”
The brand explored the natural biomes and tropical exuberance of Brazil’s plurality to tell the story of this new collection.
The pieces of Brasilidade Caminho II recaptures the colors, sounds, images and textures of the natural treasures and beauties of Brazil’s paths.
“Reenergize yourself. Fill your chest, look around, let yourself feel as a part of this story. By absorbing the fantastic aromas, flavors, and visuals, we exude Brazilianness together. Love and empathy for our very own Brazil!”
