“Unleash your imagination and enter the energizing tune of Deep Collection”
“Ostra launches Deep Collection, appearing to the sound of house music, in its most elegant subgenre, Deep House. Refined in its essence, its beats bring intriguing sonorities and melodies connect us deeply to the multisensory and imaginary state.”
“Curvy shapes, modern and soft textures, psychedelic prints in acidic colors combined with nostalgic tones, minimalist and comfy productions form a counterpoint of illusory influence and retro-futuristic air.”
https://fashionlabelbrasil.com/wp-content/uploads/2022/02/image-1.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2022-02-27 23:38:502022-02-27 23:42:11Ostra Brasil by Elle UK
The Boléia collection depicts the Vernacular concept and essence
Misci presented the new Boléia collection at SPFW N51, “to discuss what is ours by essence from the Vernacular perspective.”
The brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.
“In this season’s presentation, Misci will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”
The Boléia collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Paraíba and silk.
“A pocket in front of the top is vernacular design – an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”
“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin for Elle magazine, “inspiration comes from his childhood.”
Misci saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Tiê, Therpol and the sustainable fashion and Óticas Ventura – made in Brazil.
The first collab reveals the Brazilian fashion of Misci and the cachaça Prata da Tiê, to resignify trivialized terms of our language.
The second collaboration is the slipper developed by Therpol, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.
And in the last story, three models of glasses created from a re-reading of a classic model of Ótica Ventura.
“An award-winning silver cachaça and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”
https://fashionlabelbrasil.com/wp-content/uploads/2021/07/misci_1-1.png644920abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-07-09 17:26:492021-08-24 15:22:16Misci presented its new collection on The SPFW N51
Flavia Aranha exhibited the new collection at SPFW N51 to celebrate the theme of regeneration
Flavia Aranha presented the film-collection Sopro, alongside the musician and producer Betão Aguiar, to close out the São Paulo Fashion Week N51 and celebrate regeneration as the future of sustainable fashion. On Sunday, the 27th, the stylist was invited to a sustainability round table, a chat about building a sustainable brand.
The collection reused the waste destined to the brand’s fabric bank to design it from a new chapter. “I enjoyed seeing the brand in this new place. Gathering pieces is gathering memories. There’s something simple about it,” she told Elle magazine.
The brand expresses sustainability and conscious development in the reuse of the studio patches with patchwork technique, in partnership with the Artisans of Muquém (Goiás) and Artisans of Maciel (Minas Gerais).
The collection features clothes in cotton, linen, silk and natural and organic wool, animal accessories, created in partnership with the brand Arqvo, whistle necklaces of the artisan from Espírito Santo, Maurílio Coelho and magnifying glass necklaces. Also, the tapestry pieces should be highlighted, handmade by women of the Lagoa do Carro (Pernambuco) Tapestry Association, using Merino Wool yarns from the partners of the Fios da Fazenda (Rio Grande do Sul) brand and then sewn by the FA team. The slippers in Taboa were made by the Association of Women Artisans of Guapiara Arte Vida and finished with patchwork of the fabrics used in the show.
The colors and dyeing were created in copper cauldrons from simple materials, leftover food – onion husks, avocado seed, black rice broth and beans, Creole corn straw, catuaba – to recreate the tones of the sky.
“Mother earth smiles and celebrates the care and love of wise women who come from time to time to rescue ancestral teachings, combined with the techniques of the future, print, document, and announce a new time.”
You can watch the show in full on SPFW’s Youtube channel
“This film is a utopian daydream in dystopian times. A sensory and timeless outlook at the life that passes through us. The camera stands like the air: floats, levels, runs. It records the body, skin, tissue of these women who inhabit our clothes,” completes Flavia Aranha.
You can watch the show in full on SPFW’s Youtube channel
Terra de Gigantes reveals the knowledge and practices of the masters of Ceará’s culture.
On Wednesday, June 23rd, Ronaldo Fraga opened the 51st edition of São Paulo Fashion Week, via streaming, and presented the Terra de Gigantes collection.
The collection expresses the culture of the Cariri region in Ceará, from where Ronaldo inherited the playful innocence of master craftsmen such as Espedito Seleiro and Françuli. The collection is more than just fashion, it is an affectionate record of the cultural resistance of the Brazilian people.
“In Terra de Gigantes, I convey the typical miscegenation of the region, of the children who are the fruit of the most varied mixtures: Kariri Indians, slaves, Africans of Muslim origin, new Christians and Jews who were fleeing the Spanish and Portuguese Inquisitions. This mixture is also the basis of all Brazilian people,” says the stylist.
The new collection features a single 100% linen fabric base, a lot of embroidery and a few prints, as well as an explosion of colors to represent the multicolored Cariri region in Ceará.
The result of the work developed by Ronaldo Fraga along with the students and professionals of Senac Ceará, the collection Terra de Gigantes portrays the Organic Museums and the Masters of the Cariri culture, strengthening the authorial fashion and the region’s cultural aspects.
“The Organic Museums launched in 2018, a project developed by Sesc Ceará in partnership with the Casa Grande Foundation, allows for direct contact with the master himself, his traditions, family and stories. The houses and workshops of the artisans are open to the public, displaying memories, affections, photographs, clothing, objects and everything that permeates the daily lives of those who transmit popular knowledge in the most diverse forms of art.”
You can watch the entire fashion show on SPFW’s Youtube channel.
On Vogue’s Instagram
“I’m inviting people to dive in the Cariri region with me. I often say that if the Northeastern part of the country is the great amalgam of Brazilian culture, then Cariri is the epicenter,” says @fragaronaldo about his collection that opens the 51st fashion week of São Paulo, which the model @suyane.moreira_ wears in the photos above. A deep lover of Brazil, Ronaldo found the inspiration to create his linen pieces in the colors of the region’s popular culture. Blends such as blue and red, and green and turquoise take the place of the brand’s characteristic prints. “For me, there is no other place with such a sophisticated relationship with tones of color. That’s what I wanted to explore,” he says. The political message, always present in his creations, was not left out in this collection. “During this time that we’re living in, with the country under rubble, the only door that can save us to reinvent this place is culture,” he adds. (Via @alicecoy; photos: @augustopessoa.inti). Footwear from Terra de Gigantes collection developed by @virginiabarros_.
Terra de Gigantes titles the show of @fragaronaldo, which opens the #SPFWN51. Poetic and political as usual, this new collection is part of the roots and Northeastern ancestry of the Cariri people, which unites devotion to Father Cicero, the dryness of the barren land and the traditional artisan manufacturer of the region of Juazeiro do Norte. Suyane Moreira, actress and former model from Ceará, completes the exciting video walking through the streets of colorful houses that inspire the bright variety of colors of the linen pieces. Loose dresses and garments create a counterpoint to the use of hot pants with chastity belts. The duality between sensuality – freedom – and imprisonment becomes the script that permeates the aesthetic construction of the decorations and embroidery in the pieces. The faith and strength of the Northeastern people inspires us, bringing us back into the present. After all, in chaotic times like these, the communion, celebration and human warmth have never been so important. With the mastery of geniuses such as Ronaldo, the presentation ends with a black tunic, the cassock of Padim Ciço, or the mourning over more than 500,000 lost lives. (Photos: Augusto Pessoa)
The designer @fragaronaldo went to the Cariri region to create the collection Terra de Gigantes, which opened the N51 season of @spfw. He brought the playful innocence of master craftsmen, such as Espedito Seleiro and Françuli, translated into linen pieces with a lot of embroidery and an explosion of colors. More than fashion, the collection is an affectionate record of the cultural resistance of the Brazilian people.
https://fashionlabelbrasil.com/wp-content/uploads/2021/06/Ronaldo-Fraga-SPFW-51-08.jpg7001000abehttps://fashionlabelbrasil.com/wp-content/uploads/2020/11/flb-logo.pngabe2021-06-27 23:05:162021-08-24 15:22:17RONALDO FRAGA OPENED SPFW N51 AND PRESENTED THE TERRA DE GIGANTES COLLECTION
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