Tag Archive for: Fashion Brazil

Isabela Capeto presented the UFP (Unconventional Food Plants) collection at SPFW N51

Isabela Capeto, as always, celebrates handmade items, colors, and Brazilian products, and so she presented her new UFP collection at SPFW N51, on Thursday, the 24th.

The designer represented the UFPs (Unconventional Food Plants) in overalls and dresses, using fabrics such as cotton, linen, organdy and jeans. As to the color chart, we see green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

The collection reveals layers of creative processes and promotes embroidery, stamps, lace, hand-made paintings, and the reuse of patches in the form of applications, “more like a way of looking at life, enjoying and reusing everything.”

“UFP is an unconventional collection, with both feet and hands on the ground along with a well-nourished mind.”

You can watch the show in full on SPFW’s Youtube channel.

On SPFW’s Instagram

Isabela Capeto has an innovative vision that seeks to go beyond the obvious, even when it comes to apparently trivial things. So, in this collection, the stylist turns to vegetable food plants –UFP– with the aim of “revealing layers of creative processes, which mix embroidery in beads, sequins and richelieu jewelry, embroidery, appliques, stamps, fabric paintings and crochets.”

The imaginary garden of @isabelacapeto makes way for jumpsuits and dresses you can dance in, made of fabrics such as cotton, linen, organdy and jeans. At the same time, the color chart arouses the eyes and the palate. Shades range from green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

On Vogue’s Instagram

The pandemic has accelerated the process of redefining consumption, giving more value to special, handmade pieces that are properly made and have little circulation. @isabelacapeto has many reasons to celebrate – for 20 years, as the trends come and go, Isabela Capeto, as a native of Rio de Janeiro, has always been faithful to this particular style and work practice. “I never wanted to be cool. I was never a minimalist. I’ve always believed in the strength of my work and it’s nice to see more people searching for a desired piece, for individuality, for something that’s real,” she says.

For the 2021 collection (at her own pace, she has worked on one collection per year), she has elected UFPs as the theme, “more as a way of looking at life, enjoying and reusing whatever you can,” she says. Everything gains a new meaning in her hands: the patches are reinserted into new pieces in the form of appliques, accompanying embroidery, stamps, lace and hand paintings – during quarantine, even the fabric that was on the wall of Isabela’s room ended up in a jacket. This interchange does not happen by chance: genuine as she is, already the first collection of her life carried leather patches from a sofa that she had re-upholstered. Her creations, usually limited to six pieces, can already be found in Pinga, a store with many brands in São Paulo. (via @viviansotocorno;photos: @melisssadeoliveira; styling: @felipeveloso;beauty: @maxweber_art)

On The Instagram of Stylist Isabela Capeto

We now present our UFPs collection at São Paulo Fashion Week! I also share with you the 16 looks that were exhibited in the virtual edition of SPFW. This collection is very special to me because it came at a time when beautiful, essential, but discarded things of our land became a part of my life – whether on a plate or in the print of my clothes.

UFP stands for Unconventional Food Plants. In my studio, it’s the name of a collection that’s about using what is ours and delving deep into our roots. We present to you, UFPs

Creative Direction: Isabela Capeto (@isabela70). Style: Isabela Capeto. Style Assistant: Karina Ayres (@k.aayres). Video Creative Direction: Melissa Oliveira and Barauna (@melisssaoliveira  and  @_barauna_). Video and Photography: Melissa Oliveira and Barauna. Styling: Felipe Veloso (@felipeveloso). Beauty: Max Weber (@maxweber_art). Beauty assistant: Thiago Brandão (@thiagobrandaoreal). Casting: Tamirys Melo and Emily Martins (@tamirysmelo1  and  @_emilly.oli). Track: Drei (@doctordr3i) Styling Assistant: Carol Sofia (@carolsofias). Acknowledgements: Team Isabela Capeto, Coletivo Ujima Gang (@ujimagang), Malu Barreto (@malubarreto), Chica Capeto (@chicapeto), Mônica Costa (@mcostaarte),Di Grecco (@di_grecco) and Melissa (@melissaoficial). Executive producer: Carol Sofia (@carolsofias)

MODEM exhibited its collection on the second day of SPFW, bringing a clean, organic-clean aesthetic, tailoring being very present.

On Thursday, the 24th, MODEM presented the 2022 Spring-Summer collection in its sixth participation in SPFW, the second in digital format.

The collection expresses an art environment that rescues the urban and artsy essence of the brand, in organic-clean aesthetics, filled with details and color.

The color chart recreates a rainbow, with shades of pink, green and blue between earthy tones and the metallic details in the revival of the pieces.

The 2022 Spring-Summer collection promotes wide shapes, marked waist, mini lengths, and material overlays between light and structured fabrics, as well as highlights in different types of stitches and shapes elaborated in knitting.

“The collection started from the desire to bring even more comfort and versatility to the urban and sophisticated universe of the brand.”

SPFW Edition 51 takes place in digital format between June 23rd and 27th of 2021

By idealizing @modemstudio, the stylist has always aimed to create a brand with a strong fashion image, impeccable finish, and commercial appeal. At this time of the pandemic, he felt it was time to further reinforce the label’s DNA. Through research, allied with existing modeling, the stylist reinvented proportions to make them even more comfortable and timeless.

You can watch the show in full on SPFW’s Youtube channel

https://youtu.be/PUbmOnVsEgI

On Vogue’s Instagram

“MODEM presented its most colorful collection, in a palette that recreates a rainbow, designed for a post-pandemic summer. The designer André Boffano (@aboffano) traveled through his creative archives, evolving and improving features that govern the DNA of the label, and took a bet on what are comfortable, versatile and timeless pieces – which came to be even more valued in the fashion industry during the quarantine period. For the first time, Modem has male models in its presentation, reaffirming André’s desire not to hold on to genders. The fashion film was set at the cultural space OLHÃO Barra Funda, and its founder, Cléo Döbberthin, made a special participation in the video.” Posted Vogue Brazil on its Instagram profile. Photos:  @bel.lafer  and  @cassiatabatini; Styling:  @jvictorborges; Beauty:  @casagrandegui

Modem in ELLE Magazine

In the first few minutes of conversation with Lelê Santhana of ELLE, André Boffano spills out right away: “This season, our color chart is almost like a rainbow.” Colors are not quite a trademark of Modem. During the six years since its creation, the label devoted itself to examining urban minimalism and had tailoring as the basis for its creations, with rare exceptions, relying mainly on neutral tones.

It turns out that now, amid the chaos, the possibility of seeing the brand’s aesthetic through a more vibrant lens was already a certainty for the stylist. “We always think about minimalism from a perspective of neutral colors, but there is a whole color chart behind them, and it is this rainbow that we need to see,” he says. Faced with a limited moment for the market, a change like this could sound risky for some brands, but in the case of Modem, the risk seems calculated and necessary.

While the color boosts the dichotomies set forth by the brand, the length of the skirts have shortened and tailoring begins to give way to matte details, breaking traces of rigidity and building a more fluid image. In fact, it is fluid to the point where Modem has included male models in its casting for the first time. “In the film, they’re almost about to change looks with women,” says André. According to the stylist, the intention is not to make the label unisex, but rather to prove the versatility that has always existed in his creations.

“During the pandemic, I picked up modeling from collections I had not seen in a while”

Although the novelties may seem like many, the main references for the 2022 summer collection were codes that already existed in file.

“When everything loses its meaning, there are two options: either we come back and put everything in place, or we stop. I chose to go back and put everything in place,” he concludes.

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

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