Tag Archive for: Fashion Film

Isabela Capeto presented the UFP (Unconventional Food Plants) collection at SPFW N51

Isabela Capeto, as always, celebrates handmade items, colors, and Brazilian products, and so she presented her new UFP collection at SPFW N51, on Thursday, the 24th.

The designer represented the UFPs (Unconventional Food Plants) in overalls and dresses, using fabrics such as cotton, linen, organdy and jeans. As to the color chart, we see green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

The collection reveals layers of creative processes and promotes embroidery, stamps, lace, hand-made paintings, and the reuse of patches in the form of applications, “more like a way of looking at life, enjoying and reusing everything.”

“UFP is an unconventional collection, with both feet and hands on the ground along with a well-nourished mind.”

You can watch the show in full on SPFW’s Youtube channel.

On SPFW’s Instagram

Isabela Capeto has an innovative vision that seeks to go beyond the obvious, even when it comes to apparently trivial things. So, in this collection, the stylist turns to vegetable food plants –UFP– with the aim of “revealing layers of creative processes, which mix embroidery in beads, sequins and richelieu jewelry, embroidery, appliques, stamps, fabric paintings and crochets.”

The imaginary garden of @isabelacapeto makes way for jumpsuits and dresses you can dance in, made of fabrics such as cotton, linen, organdy and jeans. At the same time, the color chart arouses the eyes and the palate. Shades range from green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

On Vogue’s Instagram

The pandemic has accelerated the process of redefining consumption, giving more value to special, handmade pieces that are properly made and have little circulation. @isabelacapeto has many reasons to celebrate – for 20 years, as the trends come and go, Isabela Capeto, as a native of Rio de Janeiro, has always been faithful to this particular style and work practice. “I never wanted to be cool. I was never a minimalist. I’ve always believed in the strength of my work and it’s nice to see more people searching for a desired piece, for individuality, for something that’s real,” she says.

For the 2021 collection (at her own pace, she has worked on one collection per year), she has elected UFPs as the theme, “more as a way of looking at life, enjoying and reusing whatever you can,” she says. Everything gains a new meaning in her hands: the patches are reinserted into new pieces in the form of appliques, accompanying embroidery, stamps, lace and hand paintings – during quarantine, even the fabric that was on the wall of Isabela’s room ended up in a jacket. This interchange does not happen by chance: genuine as she is, already the first collection of her life carried leather patches from a sofa that she had re-upholstered. Her creations, usually limited to six pieces, can already be found in Pinga, a store with many brands in São Paulo. (via @viviansotocorno;photos: @melisssadeoliveira; styling: @felipeveloso;beauty: @maxweber_art)

On The Instagram of Stylist Isabela Capeto

We now present our UFPs collection at São Paulo Fashion Week! I also share with you the 16 looks that were exhibited in the virtual edition of SPFW. This collection is very special to me because it came at a time when beautiful, essential, but discarded things of our land became a part of my life – whether on a plate or in the print of my clothes.

UFP stands for Unconventional Food Plants. In my studio, it’s the name of a collection that’s about using what is ours and delving deep into our roots. We present to you, UFPs

Creative Direction: Isabela Capeto (@isabela70). Style: Isabela Capeto. Style Assistant: Karina Ayres (@k.aayres). Video Creative Direction: Melissa Oliveira and Barauna (@melisssaoliveira  and  @_barauna_). Video and Photography: Melissa Oliveira and Barauna. Styling: Felipe Veloso (@felipeveloso). Beauty: Max Weber (@maxweber_art). Beauty assistant: Thiago Brandão (@thiagobrandaoreal). Casting: Tamirys Melo and Emily Martins (@tamirysmelo1  and  @_emilly.oli). Track: Drei (@doctordr3i) Styling Assistant: Carol Sofia (@carolsofias). Acknowledgements: Team Isabela Capeto, Coletivo Ujima Gang (@ujimagang), Malu Barreto (@malubarreto), Chica Capeto (@chicapeto), Mônica Costa (@mcostaarte),Di Grecco (@di_grecco) and Melissa (@melissaoficial). Executive producer: Carol Sofia (@carolsofias)

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