Tag Archive for: Fashion

Who’s Next Paris: Brazilian brands will be present at the fair

Paris receives three Brazilian brands for fashion fair

One of the most traditional fashion fairs in Europe, Who’s Next Paris takes place from January 21st to 23rd at Porte de Versailles, Paris (France) and will feature exhibitions by Brazilian brands Cecilia Prado, Melissa and Rio de Sol, representing ABEST (Associação Brasileira de Estilistas), Abicalçados (Brazilian Association of Footwear Industries) and TexBrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) with the support of ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

The event focuses on hot topics in the fashion world: sustainability, lifestyle, trends, beauty and networking. Our brands promoted in this edition bring all this with a Brazilian touch. Cecilia Prado had its last socio-environmental impact project in 2021, when it launched a collection of shawls and ponchos reusing textile materials that would otherwise be discarded from the factory itself.

Melissa makes vegan and recyclable shoes, in addition to always being present in the biggest trends of recent years. Rio de Sol is also an eco-friendly and sustainable brand, making timeless and durable beachwear.

For more information, visit https://whosnext.com.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is the entity that represents the national industry, the fifth largest footwear producer in the world, the largest in the West. Founded in 1983, ABICALÇADOS, headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and which account for more than 65% of the total pairs produced in the country. The entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.

MOS by L’Officiel Brasil

Designer Milene Sirotsky’s brand is celebrating its 10th anniversary and is honored with a special column in the magazine

Stylist Milene Sirotsky celebrated 10 years of her brand, MOS, and has her story told on an exclusive page in the December edition of L’Officiel Brasil magazine.

Check it out in the next pictures!

Conheça a dinâmica do mercado vestuários e moda praia na China. Faça já sua inscrição!

Se sua empresa ainda não exporta para a China ou deseja ampliar suas vendas para aquele país, essa é sua chance de conhecer melhor as peculiaridades do mercado de moda chinês para produtos brasileiros. Apresentaremos o estudo sobre o mercado de estilistas independentes da China, incluindo o segmento de vestuários masculino e feminino e de moda praia.


Neste webinar, também serão apresentados:
• características e tendências do mercado chinês;
• análises de consumidores e competidores;
• análise de canais de distribuição e precificação de produtos;
• aspectos legais e de regulamentação;
• oportunidades de negócios para estilistas brasileiros independentes;
• estratégias de acesso ao mercado chinês e sobre como promover seu produto; e
• identificação de potenciais parceiros de negócios na China e seus contatos.


Webinar sobre Oportunidades para Design e Moda Brasileiros na China – Vestuário e Moda Praia
Data: 1 de dezembro
Horário: das 10h às 11h30 da manhã (horário de Brasília)
Idioma: português e inglês (com tradução simultânea)
Plataforma: Zoom

INSCREVA-SE ATÉ 30 DE NOVEMBRO.
APÓS SUA INSCRIÇÃO, A APEXBRASIL ENVIARÁ O LINK DE TRANSMISSÃO DO WEBINAR PARA SEU E-MAIL.

Misci in São Paulo Fashion Week

Misci parade, designer Airon Martins’ brand, is featured in SPFW edition 54

The “Jerimum” collection by Misci, brand by stylist Airon Martins, had Sala São Paulo at the Julio Prestes Cultural Center on the 17th of November as its catwalk. The use of Brazilian petroleum abroad is the concept and the idea is to rescue this material and the creative minds of our country. Emphasizing earthy and blue tones, pieces in leather, jeans and silk were presented. The brand’s models, such as Giovanna Ewbank and Enzo Celulari, walked the runway with a gas-gallon bag, transparency and prints.

Exhaling Brazilianness (not only in aesthetics), in the center of the room where the models paraded, there was a cellist accompanying the tecnobrega music that echoed from the speakers.

ABEST's partner for 19 years, ApexBrasil celebrates its 25 years as an Agency

On November 8th, the celebration dinner for the 25th anniversary of ApexBrasil, ABEST’s partner since 2004, took place.

In these 25 years at the Agency, ApexBrasil has been carrying out several actions to promote, enhance, develop and export services and products, as well as attracting foreign investment to our Brazilian companies.

This whole trajectory says a lot about the partnership between ApexBrasil and ABEST, which, believing in the same ideals, gave life to the Fashion Label Brasil project – Program for the Internationalization of Brazilian Added Value Fashion. Through this partnership, the visibility of Brazilian brands abroad boosted the appreciation of the design of products developed for export, expanding the reach of the Brazilian lifestyle around the world.

Tracing the same path in view of the same objectives, we celebrate and congratulate the 25 years of ApexBrasil.

New Triya collection in partnership with Brizza

Partnership between brands promises trend in summer.

Triya’s collab with Brizza (Arezzo&CO) is inspired by Chapada dos Veadeiros, a national park in Goiás known for its canyons. Featuring the best of beachwear, the line features swimsuits, bags and sandals with exclusive prints, taking as a reference the mountains and waterfalls of Chapada, made up of 4 versatile colors from nature that add from a more discreet look to a very daring composition.

A plus of this launch is the Magic Funghi print, showing all the bright colors that the hottest season of the year brings us. Unprecedented in this collection, it shows a psychedelic aesthetic with drawings of flowers and mushrooms that stamp all items in the new line.

To check out the complete collection, visit https://www.triya.com.br/collabs/triya-x-brizza-arezzo

Cia Marítima launches Life Print collection in partnership with Ampara Animal

The brand launches its 6th animal print collection with 100% profit reverted to the preservation of jaguars condemned to captivity

São Paulo, November 19, 2022, Cia Marítima, a bikini brand desired by the Brazilian public, presents another Life Print collection in partnership with Ampara Animal. Through this initiative, the brand launches its 6 collection filled with looks that inspire fashion and attitude, and help in the preservation of fauna.

Life Print is the first certified animal print in the world, and its first collection was launched in 2019, where Cia Marítima certified its already established jaguar print, being the pioneer brand to embrace the project, which has 100% of the profits reverted to the preservation of the jaguar.

The project aims to raise funds to invest in the well-being of jaguars that are condemned to captivity and also in conservation actions with the aim of reintroducing them to the wild.

“Animal print continues as a timeless trend on and off the catwalks, and in street style inspiring fashionistas around the world. The jaguar print is always successful and reinvents itself every season. Cia Marítima is always up to date bringing products with information on fashion, comfort and technology to its public, in addition to participating in important causes such as this one in partnership with Ampara Animal in which we launched a collection with reversed profits to care for jaguars, helping to preserve them. of the species ” comments Beni Rosset CEO of Cia Marítima.

In addition to the prints already known by consumers, Cia Marítima presents two more new prints, namely Jaguar and Wild Macaws, presenting a complete mix of products for all occasions.

All Cia Marítima products and the Life Print collection can be found in the brand’s physical stores and e-commerce.

Wear this cause with Cia Marítima!

ABEST ASSOCIATED BRANDS AT SÃO PAULO FASHION WEEK

54th edition of the festival will have a parade of 6 brands associated with ABEST on November 17th, 18th and 19th

The biggest and most awaited fashion event in Brazil takes place from the 16th to the 20th of November. The 54th edition of São Paulo Fashion Week presents a record of in-person fashion shows, this time there will be 50 shows. Among them, six associated ABEST brands: Misci, Lilly Sarti, DEPEDRO, Neriage, Lenny Niemeyer and Triya.

The festival brings – in addition to the iconic parades – attractions such as interactive installations, pocket shows, scenography content, exhibitions and much more. Curated by Carollina Laureano, Komplexo Tempo’s street will be transformed into an open-air gallery due to the collectives of artists who will perform there. In addition to these novelties, another unprecedented fact is that for the first time in the history of the event, SPFW opens ticket sales to the public.

The opening parade of the second day of the event on Thursday (17) is by Misci at 10:30 am, the next one is by Lilly Sarti at 12:30 pm. Later, the last ABEST associate to parade is the DEPEDRO brand at 4pm.

The next day (18), Triya parades at 12pm and on Saturday (19) Neriage will be on the catwalk at 12:30. Closing the parades on the same day, Lenny Niemeyer performs at 9:30 pm.

A new space created at Shopping Iguatemi (Av. Brg. Faria Lima, 2232 – Jardim Paulistano) will bring together a fashion show room and the entire online broadcast of the event, with a studio area dedicated to content production. The other hub will be at Komplexo Tempo (511 Henry Ford Avenue), which will now have two showrooms, exhibitions, lounges and a large press room.

For more information, visit https://spfw.com.br

Akra Collection by L’Officiel Belgium

L’Officiel Belgium brought in the September issue an article about the Akra Project.

The magazine features an article with the founder and creative director of Akra, Samuray Martins, who has lived in Belgium for 10 years and tells about the brand’s founding in 2019, discusses the raw material used and also how each model developed by the company is produced. brand. Each piece is unique, made with natural straw and environmentally friendly pigments, made by Brazilian artisans. “90% of artisans are women trained according to their skills and prior knowledge and then improve their learning, thus guaranteeing their independence and the education of their children”, says the magazine.

WEE Joias launches three rings in the new Claude Mineral collection

New line features sculpted quartz design

The iconic Claude ring, with its aesthetic multiplicity, is an element in constant transformation. Based on extensive research and production with experienced lapidaries, WEE presents the new CLAUDE MINERAL. Entirely sculpted and cut in natural quartz, three new Claudes are born from this experience: Onyx, Jasper and Tiger’s Eye.

Each ring, made from a shard of raw quartz, is painstakingly carved by our lapidaries. This cutting, lapping and polishing process takes around 130 hours. An exquisite work.

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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