Tag Archive for: Feira internacional

White Milano “Sign of the Times” promoted Fashion Label Brasil: Thais Bernardes and Dotz.

“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”

From February 24th to 27th, White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District, Fashion Label Brasil, by ABEST and ApexBrasil: Thais Bernardes and Dotz.

“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.

Fashion, Network, Trends, Business

The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.

​​All at the same time

According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.

The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.

What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.

With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.

“Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

Who’s Next promoveu a marca brasileira Rio de Sol pela parceria Abest e Abit

“New collections from Ready-to-wear, Accessories, Beauty, and Lifestyle brands for professionals in the fashion industry.”

From January 21 to 24, 2022, Who’s Next presented at the Porte de Versailles in Paris, the new collections of fashion, accessories, beauty, and lifestyle brands for buyers and media, both national and international.

Fashion, Beauty, Lifestyle, Business, Network, Trends

The edition promoted Texbrasil’s brand Rio de Sol, through the support of the Abest and Abit partnership.

The show’s results add up to USD 10,000.00 in immediate trades and USD 100,000.00 of business expectations for the next six months.

“The fair was great. Results were similar to those achieved in pre-pandemic times. It was better than the September 2021 edition,” Gian Gatteri, Rio de Sol.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#who’snext #feirawho’snext #feirademoda #feirainternacional #moda #fashion #riodesol

Première Classe Paris presents Brazilian brands from March 4th to 7th, 2022

The fashion fair promotes nine brands supported by Fashion Label Brasil

“Première Classe is a source for creativity that urges for new designs and creative collaborations.”

The fashion fair at the heart of the Paris Fashion Week, Première Classe, recognized for its creativity and originality, features the trends of the upcoming season and the young fashion creators of the future.

Fashion Week, Networking, Know-How, Trends

The next edition that will be from March 4th to 7th, 2022, at the Jardin des Tuileries, promotes the brands from the Brazilian Fashion Internationalization Program of Abest and ApexBrasil, Fashion Label Brasil: Dotz, Gissa Bicalho, Thais Bernardes, Sy&Vie and Kika Simonsen; and the Texbrasil brands: Vitor Zerbinato, Sophia Hegg, Lolitta and Matilda.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #fashionweek #parisfashionweek #premiereclasse #moda #fashion #dotz #gissabicalho #kikasimonsen #thaisbernardes #sy&vie

White Milano “Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

White Milano, the main Trade Show at Milan Fashion week, presents the brands Fashion Label Brasil, Thais Bernardes and Dotz from February 24th to February 27th, 2022.

The international fashion fair fosters the connection between companies, buyers, and showrooms in the Tortana Fashion District.

“Sign of the Times” Concept

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

Coterie NY features Fashion Label Brasil brands from February 27th to March 1st, 2022

“From high-end brands to affordable luxury, COTERIE New York brings together emerging and well-established brands in contemporary women’s market.”

The American market is one of the main leaders in the textile and fashion industries. Always with superlative numbers, the US is the largest importer in the sector, (US$ 6.9 billion), the main destination for Brazilian exports (US$ 8.3 million), the leading market for sportswear (US$ 70 thousand), the largest ready-to-ship designer clothing market (US$13.6 million) and had the greatest consumer spend in the clothing sector in 2020 (US$13 billion).

In this context, COTERIE New York promotes exclusive experiences, connectivity, and luxury trends. The major players in the market will all be gathered at Javits Center between February 27th and March 1st, 2022.

Fashion Label Brasil brands that will take part in this COTERIE edition include Serpui, Gissa Bicalho, Catarina Mina, Sabine Arias, Nádia Gimenes, Andreza Chagas and Lavish. They will promote their products to retailers and influencers, as well as national and international media.

Coterie takes on 2022 with a hybrid approach, designed to offer a wider range of products and points of connection for the industry. Besides the activations, Coterie offers an educational program focused on sustainable business practices, similar to what was carried out in the early 2021 edition.

The digital platform powered by AI will bring a more efficient and personalized experience. In addition to in-person events, the digital platform will also be available before, during and after the scheduled dates for the 2022 fair, which will expand the “opportunities for discovering, buying, and connecting brands with consumers.”

“The vision for our community is that both live and digital formats are used in concert with one another, with the benefits of both driving forward an entirely new way to conduct business—growing their business more efficiently and more effectively than ever before,” said Courtney Bradarich, VP of contemporary women’s events for Coterie.

The fair will also be held in Miami in July 2022 during Swim Week. Destination: Miami by Coterie will have holiday-inspired products for a range of audiences.

“As part of our ongoing efforts to not only positively affect change within our own operations and practices, as an industry connector for the advanced contemporary market, our mission is to create more meaningful dialogue around broader industry topics, such as sustainability, in addition to being a larger business resource to educate, empower, and spark creativity within the communities we serve,” Bradarich added.

The participation of Brazilian brands not only increases sales, but also brings more visibility to our products in the international market. Buyers from all over the world will be looking for fashion products with authorial designs, personality, and quality.

“COTERIE New York, the most important market event for contemporary and contemporary women’s fashion.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#coterie #feiracoterie #feiracoterieny #coterieny #moda #fashion #coterienewyork #serpui #gissabicalho #catarinamina #sabinearias #nadiagimenes #andrezachagas #lavish #apexbrasil #abest #fashionlabel #fashionlabelbrasil

Riviera Paris presented three Brazilian brands at Porte de Versailles

The Riviera Paris fashion fair promoted the brands Lenny Niemeyer, Rio de Sol, and Serpentina from September 3rd to 6th

From September 3rd to 6th, Riviera, a beachwear and resort fashion fair, presented the new collections of fashion, accessories, beauty and lifestyle brands to buyers from all over the world at Porte de Versailles.

The in-person event in the city of Paris received the brands of the internationalization projects Fashion Label Brasil,  Abest, and Texbrasil, from ABIT, in partnership with Apex-Brasil: Lenny Niemeyer (Abest), Rio de Sol and Serpentina (Abit).

“I am very satisfied given this is a fair after the start of the pandemic,” Simone Nunes, Serpentina.

Fashion, Beauty, Lifestyle, Business, Network, Trends

Brazilian brands promoted deals totaling USD 335,000.00 in sales at the event and expectations for the next 12 months are USD 355,000.00.

“We had a good lease. It wasn’t as good as 2019, but things are turning around. The next edition should have the same numbers again,” Guatteri Gian Marco, Rio de Sol.

About ABEST

The Brazilian Association of Fashion Designers created in 2003 aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is non-profit profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit) founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

*Data from 2019.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#riviera #feirademoda #feirainternacional #moda #fashion #rivieraparis

Première Classe presents Brazilian brands from October 1st to 4th, 2021

The spring/summer edition promotes  seven brands supported by Fashion Label Brasil

“Showcase your collection; new and improved image; networking; meet new clientes; customised services; inspiration.”

Premiere Classe is the unmissable fashion trade show at the heart of Paris Fashion Week. The event has presented the accessory trends of the coming season and the young creators who are creating the fashion of tomorrow.

“A unmissable parisian rendez-vous for the fashion industry”, Nicoletta Spolini, fashion editor at Vogue Italy.

Recognized for its high-end selection and originality, the show features brands and creators of jewelry, shoes, leather goods, accessories and ready-to-wear.

“Premiere Classe has established their position as the world leader of accessory trade show”, Pascal Martinez-Maxima, fashion editor at FashionUnited.

The next spring/summer edition, from October 1st to 4th, 2021, presents the brands of the Brazilian fashion internationalization program – Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom, with the brands from Abit, Brazilian Textile and Apparel Industry Association: Sophia Hegg and Vitor Zerbinato.

The event presents nearly 450 brands and designers specially chosen for their creativity and style.

“Premiere Classe is a fountain of creativity that calls out for new designs and creative collaborations.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirapremiereclasse #premiere #premiereclasse #moda #fashion

Sy&Vie by Emerging Talents Milan on September 24th and 25th

The brand presents the new Spring/Summer 2022 collection at Milan Fashion Week

Emerging Talents Milan, one of Milan’s international and creative fashion platforms, presents the associate Sy&Vie on September 24th and 25th.

The handcrafted handbag brand represents the colors and textures of nature in the Spring / Summer 2022 collection.

The creative process transcends details and incorporates traditional techniques: wood inlay, woodcarving and assemblage, Sy&Vie authoring system. “We match artisanal techniques with our one true inspiration: nature. We apply flowers and foliage in natura to our bags, creating natural treasures full of life.”

The artist expresses sustainability in the materials: certified wood, certified and sustainable leather, traceability in the production process, and the technique of sustainable 3D printing on recyclable PETG.

“Purpose: to reconnect with nature. The beauty of nature is captivating, it inspires us. Always with a modern, colourful eye and a taste of our Brazilian spirit.”

#emergingtalentsmilan #emergingtalents #sy&vie #moda #fashion #milanfashionweek

TRANOÏ features associate Lenny Niemeyer

The fashion fair takes place at Paris Fashion Week from September 30th to October 3rd

TRANOÏ, which means “between us” in Italian, is an artistic platform that gathers and curates the very best of avant-garde and emerging designers as well as contemporary and leading brands, and puts them in the hands of the most influential players in the fashion industry.
​
The fashion fair, at the core of Paris Fashion Week, features artistic installations, runway shows, parties and an array of events which inspire dreams and desires that are inherent to fashion. And from September 30th to October 3rd, at the Palais de Tokyo, the event promotes the Brazilian brand of Fashion Label Brasil, Lenny Niemeyer.

“Our curating process is based on three guidelines: we choose product offers that are original, innovative and with high standards. We deliver a remarkable experience and an inspirational outlook on fashion through the events we organise and our digital platform, we identify and select designers from around the world.”

Criteria based on standards:

Savoir-faire,
Innovation,
History,
Creative angle,
Come share our curiosity
and desire to discover new perspectives.

“A community of new highly creative designers and new contemporary ready-to-wear, accessories, and lifestyle brands.”

#TRANOÏ #lennyniemeyer #moda #fashion 

Brasil Eco Fashion Week presents Brazilian designers at Milan Fashion Week

Brazilian brands focused on sustainability display their new collections at the BEFW Milan

The Brasil Eco Fashion Week, BEFW, the first fashion and sustainability week in Latin America holds its fifth edition on September 24 and 25, 2021, at the Milan Fashion Week, in Italy.

BEFW and Fashion Vibes, a fashion, creativity, and art platform, present fashion shows by Brazilian brands that are committed to sustainability, social and environmental initiatives, and textile innovation.

The platform promotes fashion shows and showrooms during the Milan Fashion Week to position eight Brazilian brands and stylists in the international market.

“Brazil is rich in raw materials but also in creativity, which is based on the cultural diversity it possesses. It is a country with a unique worldview and our objective is to demonstrate the development in this direction, promoting designers who value their roots, their culture, and incredible energy in their collections,” says Yulia Palchykova, director of Fashion Vibes.

Founded in 2017, the platforms promote diverse raw materials and production processes for the sustainable fashion market. Brasil Eco Fashion Week held around 250 activities such as fashion shows, talks, lectures, and workshops involving 150 speakers with local and international guests from the areas of business, creation, production, innovation, and technology for fashion.

In 2019, the last edition of the in-person format brought together over 150 companies, including fashion brands, suppliers of industry inputs and innovative companies. The following year, the fourth fashion week received more than 80 companies in the online format.

“In addition to giving visibility to socially responsible fashion brands in Brazil, the idea of our event each year is to hold an in-depth debate, distribute information, propose new business models with the adoption of ethical and responsible practices in the textile industry and fashion markets,” explains Rafael Moraes, executive director of the event.

Fashion Label Brasil at the BEFW Milan

The event’s lineup features the brands Catarina Mina and Gissa Bicalho from the Brazilian fashion internationalization project called Fashion Label Brasil.

Catarina Mina

“We believe in a different kind of fashion, focused on the ones producing and concentrating its efforts on questioning, rethinking, reflecting, and making decisions that take the collective into account. Fashion that sustains itself in a future based on collaboration.”

The Olê Rendeiras project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the ‘Litorânea, caderno e memórias do mar’ collection at the Brasil Eco Fashion Week.

“Litorânea comes to that bobbin lace is not just the lace from Ceará, it’s the lace from the seashore.”

The initiative values, reframes, and perpetuates bobbin, the lace from Ceará, with transparent and responsible handcrafter fashion.

“Indeed, the bobbin lace is memory, but it is mainly future. This is the knowledge that will be seen on the runway, revealing this ancestral work as a possible path for a new generation of female artisans. It is art that makes them go even further, without losing the sound and smell of the sea. So, it is based on this extended reach that Olê crosses the ocean, breaks borders, and lands in Italy for one of the biggest fashion weeks in the world.”

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CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

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