“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”
From February 24th to 27th, White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District, Fashion Label Brasil, by ABEST and ApexBrasil: Thais Bernardes and Dotz.
“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.
Fashion, Network, Trends, Business
The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.
All at the same time
According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.
The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.
What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.
With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.
“Sign of the Times”
“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”
“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.
About Fashion Label Brasil
Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
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