Tag Archive for: FLB

Veja sneakers by Vogue Greece January issue

“The It sneakers of 2022 that celebrities love and we plan to add to our wardrobe.”

Vogue Greece presented Vert’s on-trend Normcore sneakers in the January 2022 issue.

“Normcore sneakers have a minimal aesthetic and come in many different styles – such as dad trainers and retro suede runners. Many may consider them a bolder choice for trainers, but they have been loved by many celebrities.”

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Vogue #VogueGrécia #VogueGreece

“Dotz offers high quality, vitamin and elegant shoes, 100% ecological, developing an eco-responsible business model”, TGCOM24.

The TGCOM24 platform featured associate DOTZ in the January 2022 issue, “Dotz. The sustainable moccasin in an explosion of color”.

“Moccasins are like works of art, with a dry and essential silhouette, made from 100% ecological cotton, the result of the work of small local farmers. Through the skillful use of domestic and industrial waste, Dotz shoes are made by women who live in the slums”; “A one-product collection that moves in step with the times, genderless, timeless and sustainable.”

The new Spring-Summer 22 collection promotes Brazilian, recycled, agroecological or upcycling fabrics.

“Our product is called Dotz but the project, which is more complex and articulated, is called Linking Dotz. It’s a kind of pun that can be translated as ‘connecting the dots’. These dots represent the 4 pillars of the project – Cooperation, Collaboration, Sustainability and Management”; “Environmental sustainability is one of the most important pillars of the project, which began with the production of agroecological cotton in the Paraíba region, in northern Brazil, where we work alongside small family farmers without the use of pesticides”, Rodrigo Doxandabarat.

#dotz #sustentabilidade #moda #fashion #loafers #mocassim #upcycling #reciclagem #TGCOM24

The fashion internationalization program Fashion Label Brasil presents an extension to 2022 and new target markets.

Fashion Label Brasil, a program for the internationalization of Brazilian fashion, which is a partnership between Abest and Apex-Brasil, presented successful indicators in 2021 and selected its new target markets for the next agreement, which will begin in the third quarter of 2022.

The current agrément, extended until April 2022, promotes the positioning of Brazilian fashion abroad, valuing the image of an innovative and contemporary country through professional training, commercial intelligence, branding, and business actions.

Apex-Brasil Sectorial Project

Apex (Brazilian Trade and Investment Promotion Agency) sectoral projects support activities to develop the exporting capacity of companies and promote Brazilian industry in the foreign market.

This support is carried out through initiatives such as business missions, business rounds, support for participation in international fairs, and visits by foreign buyers to Brazil.

The work for the next agreement to take place has already begun and a strategic plan will be put together so that Fashion Label Brasil can provide international support to an increasing number of value-added brands.

The main markets for the next agreement, starting in June 2022.

1. United States of America

2. France

3. United Arab Emirates

4. Japan

5. Italy

6. China

7. United Kingdom

8. Saudi Arabia

USA

The USA is one of the leading nations in the textile and fashion industry. In addition, New York promotes one of the main fashion weeks in the world, with fashion shows, events, and fairs.

In 2021, Fashion Label Brasil and Azzi+Co promoted a Press Day at the New York Fashion Week, on September 16th and 17th. Read more…

Always with superlative numbers, the USA is the largest importer within the sector (US$6.9 billion), being the main destination for Brazilian exports (US$8.3 million), sportswear (US$70 thousand), ready-to-ship designer apparel (US$13.6 million), as well as also being the place with the largest consumer spending within the apparel sector in 2020 (US$13 billion).

FRANCE

Paris, the world’s fashion capital has one of the most disputed fashion weeks, with side events, fairs, and showrooms. Thus, it serves as an important showcase not only for France, but for buyers all around the world.

France was the 2nd largest importer within the sector in 2019 (US$3.6 billion), with the second largest growth (abs.) between 2015-19 (+US$976 million). They are already consumers of Brazilian products, being the 3rd largest destination for Brazilian exports (US$1.6 million) and the 4th largest market for designer apparel (US$6.9 billion) and beachwear (US$765.9 million).

UNITED ARAB EMIRATES

The initiative creates international accessibility and business opportunities for Brazilian industry and the Middle Eastern market.

“Brazil has great potential, and we want to break into the Arab market, which has a demanding public with high purchasing power and who are constantly searching for different and original products. We believe that Brazilian fashion can meet these demands and that is why we chose AFW to present Brazil Noble, a fashion event that adopts the same values that we are taking there. Mainly because it is the only official fashion week in the world that promotes ready-couture and pre-collection, responsible for defining the international luxury fashion industry in Dubai and in the Arab world,” Vincenzo Visciglia, founding partner of AAVVA Fashion.

The UAE are the 2nd largest CMA of consumer spending between 2016-20 (+3.6%), the 3rd largest in symmetrical relative import vocation and the 7th largest market for swimwear in 2020 (US$485.7 million).

JAPAN

Brazil’s 7th main trade partner: with a demanding consumer that is focused on quality, sustainability and luxury, the Japanese market has a lot of growth potential in the post-covid-19 recovery of the world’s economy.

ABEST and ESPM Global Jr – SP promoted a market study of Japan in 2021. The research presented macro and microenvironmental data on the trade relationship between Japan and Brazil. It pointed out opportunities for expanding Brazilian exports in the fashion market.

​​Japan exported US$4.127 billion of Brazilian products in 2020 and imported approximately US$2 billion (global). The most relevant category in the fashion sector was knitted or crochet t-shirts, with US$193 thousand exported (2% share).

Japan remains the 4th largest importer in the sector (US$3.5 billion), the 3rd largest market for sportswear (US$8.2 billion) and the 3rd largest market for designer apparel (US$7.1 billion).

ITALY

Italy is one of the greatest global fashion references, with the Milan Fashion Week, great designers and fashion schools, events, and fairs.

The country was the 5th largest importer in the sector in 2019 (US$2.7 billion), with the 3rd largest growth (abs.) between 2015-19 (+US$761.3 million). It also represents the 5th largest market for designer apparel (US$5.8 billion) and beachwear (US$710.9 million) and the 5th largest destination for Brazilian exports (US$1.2 million).

CHINA

A major global power and with one of the largest consumer populations in the world, China has the highest CMA of total imports between 2015-19 (+16%). It is the 4th largest CMA of Brazilian exports between 2015-19 (+46.5 a.a), the largest outdoor apparel market (excluding jeans) (US$148.5 billion) and the largest in growth projection (abs) of the apparel market 2021-25 (US$67.2 billion).

UNITED KINGDOM

According to data from the Department of Culture, Media, and Sport (DCMS) in Great Britain, the United Kingdom is the 6th largest country in the world that exports creative goods. Considered a global business center where people and companies from all over the world are connected and one of the great exponents of the world’s creative economy, it has among its main attractions and infrastructure, connectivity, and benefits that the country offers for growing businesses.

It was the 2nd largest destination for Brazilian exports in 2020 (US$2.3 million), with the 2nd largest growth between 2015-19 (+US$1.4 million). It is the 4th largest market for handbags (US$1.1 billion) and the 5th largest market for outerwear (US$30.5 billion) and sportswear (US$5.9 billion).

SAUDI ARABIA

Exclusive prints, handcrafted works, colors, and concepts of sustainability and creativity of Brazilian fashion won over the Saudi Arabian consumers.

The country is the 6th largest CMA of consumer spending (1.5% p.y), the 8th largest symmetrical relative import vocation and the 10th largest growth (abs.) of total imports in the sector (+US$294.4 million).

O País é o 6º maior CMA dos gastos do consumidor (1,5% a.a), a 8ª maior vocação importadora relativa simétrica e o 10º maior crescimento (abs.) das importações totais do setor (+US$ 294,4 mi).

Source: Apex-Brasil

About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created over 17 years ago by ABEST in partnership with Apex-Brasil. Our proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic and commercial promotion activities aimed at the various segments of Brazilian fashion, for both men and women, such as beachwear, activewear, footwear and accessories and jewelry, helping them to expand their operations to the international market.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trend setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand. Learn more: www.apexbrasil.com.br.

#FashionLabelBrasil #FashionLabel #FLB #Apex #ApexBrasil #Prorrogação #MercadosAlvo

“The sneakers that we find in the wardrobe of those who know fashion”, Vogue Greece.

Vogue Greece published associate Veja in its January 2022 issue, “Fashion Insiders’ Favorite Sneakers.”

 If your goal for 2022 is to adopt a more sustainable approach to style, then choose Veja sneakers from sustainable leather , which combine classic and modern line.

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Vogue #VogueGrécia #VogueGreece

“The Most Fashionable Sneakers To Kick Off 2022 In Style”, Forbes.

Forbes magazine published associate Veja in January 2022, “The Most Fashionable Sneakers To Kick Off 2022 In Style”

“Brazil-based Veja emphasizes fair trade and environmental responsibility in their sneaker production.”

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Forbes

“Looks worn by Kate Middleton during her official appearances.”

Vogue France January 2022 published the Duchess of Cambridge, Kate Middleton, wearing Barbara Casasola in “Kate Middleton inspires us for a wedding: the proof in 12 white dresses”.

“On June 12, 2019, the Duchess of Cambridge wore a fitted white dress with bare shoulders by Barbara Casasola.”

#moda #fasion #vogue #voguefrance #barbaracasasola #duquesa #cambridge

Ana Khouri jewelry by W Magazine January issue

“After spending time during the pandemic in her home country and becoming reacquainted with its unique, natural materials—rosewood, crystal, and rose quartz— Ana Khouri felt compelled to incorporate them into high jewelry edition pieces.”

W Magazine featured associate Ana Khouri in “The Best Spring Fashion Collaborations and Launches”, by Maxine Wally, Christina Holevas and Andrea Whittle for W Magazine.

“This month, Khouri launches an expanded (albeit still very exclusive) continuation of this project at The Row. The pieces, which include Khouri’s signature ear cuffs along with thick sculptural rings and a delicately stunning choker, are all limited-edition.”

“I have never really liked the phrase “wearable art.” It covers all manner of sin, from the over-designed to the overpriced. However, a designer with a truly artful eye can create items that elevate the aesthetic of the wearer, organically melding the worlds of fashion and art. Ana Khouri falls into the latter category. A favorite jeweler of the fashion world (I see her earrings on the coolest editors and “It” girls all over town), Khouri, who studied sculpture prior to working in jewelry, is based in New York but originally hails from Brazil.”

#anakhouri #moda #joias #joalheria #wmagazine #fashion #abest #apexbrasil #fashionlabelbrasil

Professional training for the international market: pricing and competitiveness

One of the most important aspects to define the competitiveness of a product in the global market is the determination of the export price.

During the pricing process, it is essential to consider the market’s details and tax aspects, as well as production and distribution costs. It is also important to position the product in order to highlight its perceived value.

Value proposition is a basis for this calculation and the establishment of the export price must be preceded by a detailed study of production costs and market conditions. This enables for the development of contracts and builds long-term partnerships.

Perceived Value

How much is the market willing to pay for your product or service? This perception of value by the consumer is one of the points that companies often overlook when pricing for exporting.

Pricing strategy is fundamental and represents the compatibility between the company’s profitability and the market value. The product must always have a margin of positive contribution in accordance with the profit expectations set by the company’s overall budget.

A good pricing strategy for products and services considers and analyzes the aspects that should contribute to the price setting process in depth, such as taxing, financial and market aspects, in addition to considering the consumer’s perception of value.

Value Positioning

●      Understand your value to the customer. In order to find out how much your company should charge the customer, it isn’t enough to calculate the profit margin based on your variable and fixed costs;

●      Find out what makes your product or service unique;

●      Increase the price;

●      Know where to promote your work;

●      Focus on quality.

Improve the ability to argue, negotiate, and compete to increase exportations.

Fernando Santos Eduardo, consulting partner at Aquila International Business, presented the tools to operate in the international market and improve argumentation in the negotiating process during the ‘Pricing for Exports’ course.

“The main difficulty that Brazilian companies currently face in the pricing of their products for exporting is definitely the lack of knowledge on how to format these prices. It isn’t enough to simply use the wholesale price in reais and divide it by the dollar exchange rate of the day. That is not going to be the price for exportation and it is a big mistake that companies make, causing them to lose international competitiveness. Having said that, pricing involves more than just taxing, fiscal and financial factors, but also knowledge of international negotiation techniques, knowledge of the different cultures, perception of international marketing strategies and, mainly, market knowledge.”

Competitiveness

Five pricing tips:

  1. Reorganize the domestic market price by reviewing production costs.
  2. Develop a competitive price and observe international and domestic competition.
  3. Know the exemptions and benefits for exports.
  4. Understand if your price is compatible with the product that is offered.
  5. Have a margin for negotiation with international customers.

“Pricing is very important within the international market where the company needs to have a notion of international negotiation, in order to be able to price correctly. Different markets may require different aspects related to the delivery of the product.

Some countries would rather deliver to their own country. However, there are others that have a logistical convenience, they already negotiate with Brazil, so they may be able to pick up the goods here or even have a local agent on the ground,” Fernando Santos Eduardo.

#Precificação #Exportação #Capacitação #Posicionamento #Negociação #Competitividade

A sustainable gift guide for a green Christmas”, Vogue Scandinavia.

Vogue Scandinavia featured associate Veja in the December 2021 issue, “A sustainable gift guide for a green Christmas”

“Not only fashionable, Veja’s shoes are all about function. Crafted in recycled materials, the Alveomesh technical fabric ensures the shoe’s breathability, flexibility, and lightness.”

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Vogue #VogueScandinavia

Vert shoes by Marie Claire Netherlands December 2021 issue

Marie Claire promoted associate Veja in the December 2021 issue, “Christmas 2021: the best gift tips for fashion and beauty lovers”.

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