“Première Classe is a source of creativity that calls for new designs and creative collaborations.”

Première Classe, in the hear of the Paris Fashion Week, presents the trends of the coming season and the fashion makers of the future.

“A must-see Parisian encounter for the fashion industry”, Nicoletta Spolini, fashion editor at Vogue Italy.

Fashion Week, Networking, Know-How, Trends

The event, from October 1^st to the 4^th of 2021, promoted the brands of the Brazilian fashion internationalization program called Fashion Label Brasil: Dotz, Feixe, Serpui, Sy&Vie and associate Kika Simonsen, in the Areia showroom. Also, the brands of the Brazilian textile and fashion industry’s internationalization program Texbrasil: Sophia Hegg and Vitor Zerbinato.

“The event had the expected participation. The international market is gradually recovering and that can be witnessed during the Première Classe Tuilleries,” Rodrigo Doxandabarat, representative of the Dotz brand.

The results of the show add up to USD 172,000.00 and expectations for the next 12 months are of USD 410,000.00.

“The fair was very well attended, with buyers from important stores visiting. It also attracted the specialized press. The presence of more RTW (Ready to Wear) brands was also important to attract the right customers. Visually, the event is very beautiful and pleasant for brands and customers,” Felipe Filizola, Areia showroom.

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About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not for profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Throughout 20 years, it has helped around 1600 brands enter the exporting path, making USD 9 billion in business transactions. The program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957* is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,500 companies installed throughout the national territory, companies of all sizes that employ over 1.5 million workers and together generate annual revenues of R$185.7 billion.

*Data from 2019.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and trend setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.

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