Tag Archive for: Moda Brasileira

Biennial fashion fair promotes brazilian brands in Paris

Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.

For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.

About APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.

About FASHION LABEL BRAZIL

FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).

About ABIT

The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.

Collection of Dotz and Marcella Club by Gianni Chiarini released in Italy

The design collaboration between the Brazilian brand DOTZ and Marcella Club, a line from the Italian brand Gianni Chiarini, was announced on September 6 through the brands’ Instagram.

The limited edition is made with sustainable materials and has 8 exclusive items, 4 models of bags and 4 models of shoes. With vivid designs, Dotz loafers are made from jacquard fabric made from cotton and recycled PET. See the full collection here!

The freshness of Brazilian fashion draws attention abroad

Taking into account the numerous types of raw materials, layouts and finishes, the design of Brazil is more explored and recognized outside the country than inside.

One of the brands that reverberates more and more internationally is Nannacay, founded by creative director Marcia Kemp. Linked to the Child Statute as a volunteer for more than 10 years, something echoed inside her saying that she would leave her legacy in the world.

Always captivated by culture and diversity, it was on a trip to Africa that she had the insight that she would work with crafts. Her main mission is to transform people’s lives with creativity. More than just fashion, it’s a new social fashion project: Creative Hands Transforming Lives.

Bringing job opportunities to dozens of women, the brand name is of Quechua Aimara origin, which means sisterhood of women.

With only 8 years on the market, Nannacay’s pioneering spirit was evident when it was one of the first brands to diversify materials, launching pieces in crochet and straw. Sustainability and empowerment are the main pillars of the brand.

And despite the short time of existence, Nannacay already shares selections of pieces with great and consecrated brands; this is the case in the article from Harper’s Bazaar by Laura Jane Brown about handmade bags that bring the freshness of summer and the desire to travel. Names such as Prada, Valentino and Saint Laurent are present on the list. Organically, the only Brazilian piece is the Felipa bag by Nannacay.

Nannacay was also the focus of London’s Good Newsletter, in the article “Good Qs with Marcia Kemp, Nannacay”, which brings together 10 questions about Marcia’s life and brand.

Nannacay is also present on the world’s leading platform in the online luxury fashion market, FARFETCH, with 98 handbag models. Among them, 2 exclusive models launched by Nannacay + FARFETCH, from the We Galactics collection.

Check out the collection, click here.

Since 2016, @Lapimaofficial combines luxury and attitude with hand-carved Italian acetate glasses. The result is refined shapes that play with texture, volume, light and shadow.

Present in more than 10 countries, one of the stores that have the gorgeous eyewear from Lapima is @Bergdorfs, a stylish store in NY that has 8 floors and has been the setting for several movies and TV series.

The launch of the new Lapima collection will take place this weekend, September 10th and 11th, at Bergdorf Goodman 📍 754 5TH AVENUE – NEW YORK

#Lapima #TrunkShow #5thAvenue #ApexBrasil @ApexBrasil

Brazilian fashion groups participate in fair in Paris in September.

The highly prestigious fashion and design event, WHO’S NEXT, which takes place in Paris from the 2nd to the 5th of September, features 6 brands from the projects FASHION LABEL BRASIL (ABEST- Brazilian Association of Fashion Designers), TEXBRASIL (ABIT- of Textile and Apparel Industry) and BRAZILIAN FOOTWEAR (ABICALÇADOS- Brazilian Association of Footwear Industries), internationalization programs carried out through partnerships between APEXBRASIL (Brazilian Agency for the Promotion of Exports and Investments).

The FASHION LABEL BRASIL group is composed of the brands Lenny Niemeyer and Cecilia Prado, while the TEXBRASIL program group is composed of the companies Marie Mercié, Paola Bernardi and Rio de Sol. BRAZILIAN FOOTWEAR is made up of the Melissa brand.

For more information, read the full article here.

WhosNextParis #Evento #Paris

“Silvia Furmanovich 18-karat-yellow-and-white-gold earrings with topaz and diamonds.”

“This New Chestnut Hill Jewelry Boutique Is the Opposite of Traditional. A Nantucket-born jewelry boutique brings its gemstone expertise to Chestnut Hill”, Makena Gera.

The Boston platform featured an associated Silvia Furmanovich in the April 2022 issue.

“For those unsure of what they want until they see it, the boutique also stocks jewelry from 17 designers, each handpicked by Jetter. From quirky earrings by London’s Robinson Pelham to unisex rings in 18-karat gold from California-based Hoorsenbuhs to Brazilian maker Silvia Furmanovich’s marquetry-enhanced pendants, the owner makes sure the Vault has a little something for everyone”, Makena Gera.

#SilviaFurmanovich #Boston #BostonMagazine #VaultNantucket #MakenaGera

“2022’s Sunglasses Trends Are All About Nostalgia”, Laura Lajiness Kaupke.

The TZR platform presented the Lapima association’s Mafalda sunglasses in the March issue, “2022’s five biggest sunglasses trends”.

“A return to creative self-expression and dressing up is another reason for 2022’s bold and vibrant sunglasses trends”;“Stand-out sunglasses in statement silhouettes that will get you noticed are important this year”; “From futuristic to retro [silhouettes], or bright and bold color, it is all about sunglasses in striking shapes”, Beth Kanfer, Nordstrom’s fashion director for accessories and footwear.

#Lapima #TZR #Nordstrom #Sunglasses #Óculos

“23 swimwear brands to have on your radar”, Sophie Cockett.

Glamour UK featured associate Haight in the April 2022 issue, “23 swimwear brands to have on your radar ahead of summer”.

“With styles versatile enough to double up as daywear layering pieces, Rio-based Haight is a swimwear brand that’s all about clean lines, unexpected shapes and block colours. If you’re after a minimalist approach to your holiday dressing, this is the swimwear brand for you”, Sophie Cockett.

#Haight #GlamourUK #swimwear #resortwear #beachwear

“Innovate with purpose to create meaningful technology products and experiences”, WGSN.

New trends of behavior and consumption in the fashion universe.

During the pandemic, new consumer behavior promoted business opportunities for fashion companies, propelled the emergence of consumer trends.

Data and Insight

Technology is becoming increasingly important when it comes to consumer relationships. The advances in technology accelerated during the pandemic and research made by Think with Google revealed some insights: 88% of online shoppers research online before making a purchase; 3 out of 4 consumers in Brazil buy fashion and beauty products on online platforms.

“Technological innovations are powerful allies to attract customers. Digital makeup and augmented reality for fashion, for instance, are recent trends.”

Consumer Technology

“Innovate for the purpose of creating products and significative technological experiences,” WGSN.

Predicting new consumer technology tendencies enables the creation of products that will improve the lives of future consumers, foreseeing new lifestyles and guiding the design of new products.

Setting a price for fashion with science

Applying statistical approaches to pricing methods in fashion can lead to substantial improvements in product sales and margins.

Pricing is one of the most challenging areas for fashion apparel retailers due to the high SKU (Stock Keeping Unit) complexity, limited item comparability, and frequent flow of new collections.

Merchants prefer to rely on the intuitive sense of the price consumers would be willing to pay, competitive benchmarking, and margin contribution. Even though this is the age of big data and online pricing transparency, this reliance on subjective pricing still prevails in the marketplace.

Heuristic Model

“We recommend a model that allows merchants to enhance their business judgment and gut intuition with science”, McKinsey & Company.

The “heuristic” model uses internal and external metrics that incorporate relevant factors. The initiative applies statistical analysis to filter these factors and tailor metrics to each retailer’s business strategy.

Pricing factors: Domestic economics influence the retailer’s product margin target; competitive dynamics can drive the price to a higher level; on the other hand, brand value can push prices down.

The model presents two problematic indicators in apparel pricing: elasticity, relatively common in consumer sectors that rely on stable data points.

“Gauging the appropriate level of elasticity is critical, because this assessment is then used to guide overall price adjustments, to project new unit volume, and to quantify net revenue and profit impact”, McKinsey & Company.

Another innovative indicator: the perceived value of individual product attributes.

“By breaking down all possible attributes and understanding their perceived value, the pricing can be tailored appropriately. Although each of the indicators could be used individually to set a price for a style, we believe retailers should use a combination of relevant indicators, assigning a weight to each one, in order to arrive at a price recommendation. Depending on the retailer’s objectives, that recommendation could maximize product profitability or market share”, McKinsey & Company.

Stronger analytical capabilities and rethinking how to collect and structure the data relevant to each indicator are essential tools for implementing this approach. And understanding the retailer’s business and strategic pricing objectives determine the weight of each process indicator.

“Although this approach relies on the ‘science’ of external analytical tools, it remains rooted in the ‘art’ of merchant expertise and knowledge. Because it is based on strategic decisions for weighting indicators, it is a flexible model that can easily be updated to keep pace with changing business strategies. As long as fashions change with the seasons, there will always be an element of unpredictability in apparel pricing. Retailers have much to gain by harnessing the wealth of knowledge they have at their disposal and applying these innovations to their apparel pricing strategies”, McKinsey & Company.

Learn more about pricing and competitiveness…

What makes your product unique?

Focus on quality and transparency

Associates Flávia Aranha and Movin are certified by Sistema B Brasil, which is the purpose of the brand’s impact and is at the heart of its business model; profits and growth provide a force for good: triple positive impact for your employees communities and the environment.

“A more inclusive, equitable, and regenerative economic system,” Sistema B Brasil.

“We are the first Brazilian fashion company to receive the B company certificate, the B Corp Certification, which recognizes and validates new organizational models that encourage the use of strong businesses to solve social and environmental problems, always in line with the concept of solidarity economy,” Movin.

Selo B companies balance purpose and profit in the following areas: Governance, Workers, Customers, Community and Environment.

“We have been certified by Sistema B since 2016. It is an initiative that is active in more than 50 countries, consolidating transparency in production processes and addressing socio-environmental impacts, equating them with profit in the priorities of a company’s management,” Flávia Aranha.

Learn more about Sistema B…

Raw material and workforce

“More than three in five consumers say that environmental impact is an important factor in purchasing decisions,” McKinsey.

Conscious consumption and a more conscious future express the consumer’s social responsibility. Expanding circular business models, strategies to reduce waste and more efficient use of resources, promote positive environmental impact in the fashion industry. “The less impact on the planet, the more benefits there will be for businesses, people and the environment.” Read more about the importance of supplies in the circular economy…

Associates Vert and Osklen found an adequate reuse for their inputs. The initiative reassesses the work processes and the entire productive chain to evaluate current transformations and consumption demands.

“We do not believe in a romantic view of ecology. Our path is economic recovery. At VERT, this involves social work: rubber tappers and cotton producers receive a differentiated value for preserving forests and rural lands,” Vert.

“Pirarucu is one of the largest freshwater fish on the planet. Native to the Amazon, it is an important part of its ecosystem, in addition to being a source of income for riverside communities that live off non-predatory fishing. Our productive process protects the species, balances the region’s food source and economy, and contributes to the preservation of the Amazon rainforest,” Osklen.

Read more …

Training

The brand from Ceará, Catarina Mina, expresses transparency, awareness and collaboration.

“Transparent fashion, focused on the people who are responsible for the production process; the idea of a different kind of fashion has always enticed us – a fashion that inquires more than answers.”

The associate presents the Olê Reindeiras project in partnership with Catarina Mina and QAIR Brasil, to train and honor its collaborators, the lace artisans of Ceará.

“We believe in a different kind of fashion, fashion that is focused on the people who are responsible for the production process, and focuses its efforts on questioning, reassessing, reflecting and making decisions considering the collective. A fashion that sustains itself in a collaborative future. “

Design and Meaning

Silvia Furmanovich, jewelery and marquetry.

The creative alchimist Silvia Furmanovich portrays cultural richness and diversity creations with crafts, nature, ancient traditions, and unusual material.

“I have always collaborated with artists and artisans to new things. In this technological world, everything is being made by machines and we must all fight to keep traditional handicrafts alive,” Silvia Furmanovich.

The associate’s timeless art and design features unique alchemy, mined objects, traditional, natural and precious materials and techniques.

Sy&Vie, colorful and a with a touch of Brazilian soul.

“For us, each bag is like a sculpture. We cut, sculpt, and model each one by hand. We carefully think about each detail. We idealize each design, each sensation, and we create small works of art that contain powerful stories.​”

The brand’s creative process transcends details and incorporates traditional marquetry, carving and assemblage techniques.

“My goal has always been to bring together my two greatest inspirations: nature and ancient artisanal methods of production,” Sylvie Quartara.

The artist looks for new materials and expresses sustainability in the use of certified wood, certified and sustainable leather, traceability in the production process, and the sustainable 3D printing technique on recyclable PETG for zero material loss.

“Artisanally produced. Artisanally conceived.”

Paola Vilas, innovative aesthetics and sculptures.

Associate Paola Vilas represents modernist references and feminine forms in the creation of wearable sculptures.

“I chose jewelry as a way to express my view on contemporary issues such as feminism, but always from a provocative and sculptural aesthetic perspective,” Paola Vilas.

And last year, Paola Vilas promoted the unfolding of the brand’s conceptual universe and visual language in the new Home line: “sculptural pieces that celebrate the feminine and act as portals to a world where there are no limits between imagination and matter.”

“Bringing furniture to life, subverting the way we perceive our surroundings. Taking us out of the monotony of daily experience, subverting the way we perceive our surroundings and transporting us to a universe where anything is possible.”

Mariah Rovery, vitrification and reuse of metals.

Mariah Rovery, a pioneer in flower and fruit vitrification, promotes the blending of rough stones and jewelry classics in 100% reused gold.

“We are very concerned about the environment, and we are aware of the effects of our presence in nature. To reduce this impact, we took the initiative to exchange metals with the help of our customers and admirers.”

Creativity, Self-Expression, Colors, and Fun.

The brand presents Flex, expressing personality, ideas and essence through malleable, 100% recyclable, handcrafted, national and carbon friendly accessories.

“Objects of authorial expression.”

#posicionamentodevalor #valor #preço #posicionamento #tendências #insight #precificação #competitividade

MONEY FASHION POWER

The theme for Fashion Revolution Week 2022 is MONEY FASHION POWER. Inspired by the archival fanzine of the same name, this theme builds on the knowledge that the mainstream fashion industry relies upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few, and growth and profit are rewarded above all else. Big brands and retailers produce too much too fast, and manipulate us into a toxic cycle of overconsumption. Meanwhile, the majority of people that make our clothes are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis – which the fashion industry fuels.

“As we enter our 9th year, we will go back to our core, exposing the profound inequities and social and environmental abuses in the fashion supply chains. From the uneven distribution of profits, to overproduced, easily discarded fashion, to the imbalances of power that negate inclusion. On the other hand, inspiring new designers, thinkers and professionals all over the world are challenging the system with solutions and alternative models. Fashion Revolution Week is all of this, scrutinising and celebrating fashion, globally and locally, wherever you are.” – Orsola de Castro, Co-founder and Global Creative Director, Fashion Revolution

This year, Fashion Revolution is calling on global citizens to rise up together for a regenerative, restorative and revolutionary new fashion system. Throughout Fashion Revolution Week, the groundwork will be laid down for new laws on living wages for the people that make our clothes, brands will be encouraged to shift their focus away from endless growth, and consumers will be inspired to scrutinise the real value of what we buy.

To get involved, Fashion Revolution will provide the tools for people to write to their local policy maker about these issues, demand greater transparency in the fashion supply chain, support trailblazing small businesses and create their own fashion love stories to reconnect with the clothes they wear every day.

3 QUESTIONS TO ASK DURING FASHION REVOLUTION WEEK

1. #WhoMadeMyClothes

Does the person who made your clothes deserve a living wage?

2. #LovedClothesLast

How much did you pay for *insert favourite clothing item here*? And how much is it worth to you?

3. #WhatsInMyClothes

What would the world look like if brands restored systems instead of depleting them?

HOW TO GET INVOLVED IN FASHION REVOLUTION WEEK

Whether you’re a student, designer, producer, retailer, educator, union member or citizen, download a free digital Get Involved Guide to take action during Fashion Revolution Week.

NOTES TO EDITORS

The full schedule of global events and activations will be announced shortly at fashionrevolution.org and fashionopenstudio.com. Download images and campaign materials for press here and credit where appropriate. For further information and interview requests, please contact press@fashionrevolution.org.

About Fashion Revolution

Fashion Revolution campaigns for a clean, safe, fair, transparent and accountable fashion system through research, education and advocacy. Fashion Revolution is a global movement across 92 countries with a collective vision for a fashion industry that conserves and restores the environment and values people over growth and profit.

About Fashion Open Studio

Fashion Open Studio is a showcasing platform designed to shine a spotlight on best practice and innovation led by international fashion and textile designers, biotech start-ups and retail disruptors. The designers are selected for their commitment to a clearly defined criteria of responsibility, sustainability and circularity. During Fashion Revolution Week, designers share their products and processes in a radically transparent and accessible way.

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#FashionRevolution

#FashionRevolutionWeek

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