Tag Archive for: Moda Circular

“A pact to raise awareness of social, environmental and economic agendas present, not only in fashion, but on the planet.”

/coletivix/

ETIM lat. collectivus,a,um ‘that which groups together, gathers’

1. covering several people or things.

2. that belongs to several people

Coletivx promotes the philosophy of awareness and social, environmental, and economic responsibility in the curation of brands, through the study of the 17 SDGs (Sustainable Development Goals) and the framework of conscious production and consumption.

“ECO = MMERCE” represents a catalyst for change through the dissemination of knowledge and education on macro issues and in the curation of brands and partners.

Coletivx is more than an e-commerce platform, it is a collective and a conscious community in search of a better future (and present).”

Collective Philosophies

“At Coletivx we believe that it is possible to produce and consume more consciously. We work with a selection of brands that have in common the desire to reduce their impact and increasingly evolve towards a fashion with more social and environmental responsibility.”

Circular Fashion: using the planet’s finite resources in a more sustainable and responsible way. Circularity proposes the reuse of materials to increase the product’s life cycle and reduce its impact on the environment.

3 possibilities for brands to move closer to a more circular production model:

● New products from recycled materials;

● Upcycling: the technique presents a new purpose to existing materials that would otherwise be discarded;

● Second-hand products.

Eco-friendly: products with the aim of causing less impact on nature and the world.

Low/Minimum Waste: the concept of zero or minimal waste in fashion presents a production of little or no textile waste in the production cycle. The technique allows different ways: creating a design that uses 100% of a certain material or using these leftovers to make another product, always with the main objective of avoiding the disposal and production of waste.

Made by women: brands that celebrate and value women in the workforce. Fashion as a path to female empowerment.

Handcrafted: handcrafted products and traditional techniques, careful choice of materials and a strong connection between the creator and the final product.

“The “handmade” not only brings a more human connection to fashion, but also a certain exclusivity for the consumer, since the production of the articles is not mass.”

Social Responsibility: products and brands that value the positive social impact on the community, value their employees in an egalitarian and fair way, in addition to respecting diversity and practicing inclusion throughout their production chain.

Conscious use of natural resources: as an industry that uses natural resources on a large scale, brands that value the conscious use of resources in their production are extremely important. This includes the way in which water, soil and forest resources are used.

“To move towards a more conscious production, it is interesting to use reused water or think of ways to reduce the use of water and energy, rethink the use of chemical products and, of course, preserve our forests.”

Slow Fashion, timeless and on demand: a fashion movement that values the product’s production processes: who makes it, the way it is made, the materials used, cultural aspects and respect for the time of making that product. It’s about producing in a slower, more conscious and respectful way with people and the planet. Many brands that adopt the movement work with an on-demand production, avoiding waste and excess inventory.

Ethical and/or local production: ethical fashion is one whose main pillar is the concern for the people involved in its production chain – decent and fair working conditions, contributing to the preservation of cultural traditions and prioritizing local production that values the region and its community.

Transparency and Fair Trade: transparency in fashion is fundamental for the sustainable development of the sector. Transparent businesses promote more conscious choices.

“It is through knowledge that we are able to demand more from the industry and start a discussion aspiring to an increasingly sustainable fashion.”

Sustainability, Curation, Community, Transparency, Education

Brand curation and analysis in 3 steps:

1. Brand analysis by framework and criteria – brands must fulfill at least 1 of the 20 criteria;

2. Meeting with the brand;

3. Sending a questionnaire to the brand that allows questioning the entire production process and brand governance, in order to verify its eco-responsibility.

“We want to help people make more thoughtful decisions, and show that it is possible to consume more sustainably; Coletivx was created with the aim of promoting conscious consumption of fashion and lifestyle. We want brands that share these values with us and that care about the future of our planet, seeking to minimize their socio-environmental impacts and trying to be their best versions throughout their production chain.”

Coletivx Brands

Laura Cangussu

PIU.BRAND

SÄL

Tropicalina

“From personal experience, I know how hard it is to find brands committed to social and environmental issues, without leaving fashion curation aside. That’s why I wanted to create a single place where people could find all these brands and make it easier for them to consume in a more conscious way,” Sofia Oliveira, Coletivx.

Circular Economy

We are experiencing a transition, a paradigm shift where creativity and empathy are imperative.

Platforms like Coletivx lead the way with new ways of working and caring for their employees.

The circular approach stimulates innovation and gives meaning to business, giving impetus to the development of new materials and processes. Read More…

#sustentabilidade #coletivx #circularidade #economiacircular #modacircular

Since before the pandemic hit, trend studies and futurism point to a paradigm shift,  and the future of fashion is not different.

The way we live and consume is at stake: knowing and understanding sustainable work processes expands our creative perspective and shows that it is possible to transform through concrete actions, using tools and processes to develop products and services that respect the environment.

No wonder that research presented by the McKinsey & Company reaffirms that sustainable brands and circular business models are the future of fashion.

“The fashion industry emits approximately the same amount of greenhouse gases per year as all the economies of France, Germany and the UK combined. By 2030, it will need to cut its emissions in half – or else it will cross the 1.5-degree path to mitigating climate change, established by the Intergovernmental Panel on Climate Change and confirmed in the 2015 Paris agreement,” McKinsey & Company.

“The value chain of traditional linear fashion transitions to a circular system”, Business of Fashion.

We are living through a transition, a change, and a paradigm shift. What now? The pandemic further leveraged what was already underway and created new demands for the fashion business.

Creativity and empathy are imperative and Brazilian brands have been looking for new ways of working and caring for their employees. The circular approach encourages innovation and gives more meaning to the business that is done, creating momentum for the development of new materials and processes.

The article “A more circular fashion industry will require a collective effort,” published in The State of Fashion 2021, a global fashion industry report, and co-published by BoF and McKinsey & Company, presented consumer commitment and circularity as the keys to a more sustainable future.

“Luxury brands are evolving, more than 75% of the top 50 global luxury players are now using eco-friendly materials, while 75% are looking to reduce packaging, use more renewable energy and reduce carbon emissions”, WGSN.

What does the consumer want?

A more conscious consumption process and future express the consumer’s social responsibility. “Over three of every five consumers said that environmental impact is an important factor in making purchasing decisions”, McKinsey.

Having said that, a promising way for the fashion world to reduce its environmental impact is by expanding circular business models, strategies to reduce waste and more efficiently use resources. “When it comes down to protecting the environment, the fashion industry knows that ‘less is more,’” the least amount of impact on the planet, the more benefits will be generated for business, people, and the environment.

“Despite the efforts of some participants, up to 12% of fibers are still discarded on the shop floor, 25% of clothes remain unsold, and less than 1% of products are recycled into new clothing. Given these numbers, action is imperative and inevitable. In fact, circularity could become the biggest disruptor for the fashion industry in the next decade,” BoF.

The priority must be to define circular strategies, address scalability challenges and take steps to scale the solutions.

The challenge of sizing circularity is the value multiplier effect in the circular system that is radically different from the linear system. “In essence, a single piece of clothing can create value over and over again – through sale and resale, repeated rental or being sold, repaired, returned, refurbished or recycled and resold again to restart the cycle,” says the Business of Fashion platform.

The sizing of circularity promotes strategies led by a diverse cast of actors and based on three core capabilities: embrace sustainable design – circularity begins in the drawing board, fabrics, and materials that designers use in their creations, “projecting for zero waste requires innovation of materials and products;” increasing reverse logistics – to optimize value retention; and support customer adoption – “for younger consumers born into the shared economy, adopting circularity is a natural step. However, older consumers may demand education and encouragement.”

In an interview with the O GLOBO newspaper, Oskar Metsavaht, creative director of Osklen, the OM.art studio, and founder of Instituto-E (which has developed and implemented social and environmental projects for over 20 years) analyzes:

“What’s lacking is an understanding of the Sustainable Social and Environmental Development concept. We forget that the human being’s relationship with nature was what led to the evolution of civilization, with its achievements and consequences. We can use natural resources for economic development, if we leave everything the same or better than what we found, for future generations. My take is to think ASAP, ‘As Sustainable As Possible and As Soon As Possible.’ Being 100% sustainable overnight is not viable”, Oskar Metsavaht.

Circularity is not the kind of revolution that can be led by some people, while others wait and see. The effort must be collective and collaborative. Let the changes begin.

Ana Khouri and Projeto Ovo (“Egg Project”)

“’Change will not come if we wait for some other person, or if we wait for some other time. We are the ones we’ve been waiting for. We are the change that we seek.’ This is a quote by Barack Obama. We at Projeto Ovo love this quote, for we believe it is of the utmost urgency to become the creators of our lives and of a new reality, rather than placing ourselves as victims of it.”

In 2014, associate Ana Khouri launched Projeto Ovo, a nonprofit organization to raise funds for 80 Brazilian NGOs.

“Projeto Ovo does two things at once: gives new life to old clothes and helps underprivileged people by donating 100% of sales proceeds.”

The project sells second-hand clothes and accessories on the online platform and reverts 100% of the value to social and environmental causes in Brazil.

“The egg symbolizes rebirth and a new life, hence the name of the project. We regard the whole as part of ourselves. And so, we are one.”

#economiacircular #projetoovo #anakhouri #modacircular #sistemacircular #circularidade

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