ÁGUA DE COCO and La Villa Group developed a joint effort for cleaning the city of Jericoacoara
“Part of ÁGUA DE COCO’s commitment to the environment is to dedicate itself to the preservation of the natural abundance and the infinite beauty that it provides to us.”
When we talk about the ongoing changes and a more holistic look at the processes, it is always important to remember that in order to be sustainable we have to be aware of the social, environmental and economic pillars. The balance between them is a constant pursuit and many of the Fashion Label Brasil brands are attentive and looking to build an important network of responsibility measures.
The beachwear label ÁGUA DE COCO and the La Villa Group hotel present the ÁGUA DE COCO Verde project, “awareness and sustainability.”
The social actions and nature conservation project expressed the environmental awareness and the importance of preserving the environment in the cleaning task force in the city of Jericoacoara, in the state of Ceará.
The local community, tourists, and the recycling plant cooperative, which is over 50 people, traveled eight kilometers to Árvore da Preguiça, a symbol of the resistance of the local nature, located between the National Park and the Riacho Doce Beach.
The initiative collected 873kg of waste for the recycling plant and distributed eco-bags to encourage the reduction in the use of plastic bags and support the Zero Plastic project from Jericoacoara.
“This is just one new chapter in a story written by the ÁGUA DE COCO Verde project that will extend to several other destinations in need of social actions”
Network support
The ÁGUA DE COCO Verde project supports three institutions that assist people in different situations of vulnerability: Pais Afetivos, which welcomes the LGBTQIA+ community or people whose fundamental rights are violated; Arquitetura na Periferia, which is a project that works to improve the housing of women from the lower income outskirts; and Associação Fala Mulher, which addresses the issue of domestic violence against women, the construction of gender equality and the promotion of female financial independence.
“Each one of them works within different social initiatives, offering courses and support through social Workers, psychologists and lawyers. It is a work that is done with great seriousness, transparency and, above all, love. Lets do good together!”
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