Three FLB brands participated in the SPFW 52nd Edition
São Paulo Fashion Week presented the 52nd edition in a hybrid format, 27 in-person shows and 24 fashion films, from November 16th to the 21st.
The event at the Brazilian Cultures Pavillion, at the Ibirapuera Park, promoted ABEST member brands: Ronaldo Fraga, Modem, Lilly Sarti, Misci, Neriage, Depedro; the Lenny Niemeyer brand presented Lenny Niemeyer 30 years old at Caminho Niemeyer, in Rio de Janeiro; and associate Manolita developed four new models for the Aluf brand fashion show.
Misci
“I SAW YOU AT FUXICO LANCHES. It was another world inside. There were people from all over the country. The same shapes, the same colors. There was even a gringo speaking Portuguese and dancing forró after two and a half Heinekens.”
Misci presented the 22 FUXICO LANCHES winter collection at the brand’s first physical fashion show.
“We have seasoned mayonnaise
A dive into a pictorial context and setting that is part of the Brazilian’s daily life, the lanchonetes.
These highly subdued spaces bring together the most diverse types – families, neighbors, and friends, that drunk person from the neighborhood…the list goes on. All of it in one space. These environments also give room to an atmosphere of sensuality and romance that is impacted by music and perfumes from the many people who pass by.
Each with its own personality, each with its unique spice.”
On Vogue’s website
“Misci, one of the great revelations of the national fashion scene and featured in the SPFW.”
“Misci, led my Airon Martin, is refreshing for the national fashion scene and held its first physical fashion show today. A die-hard fan of Brazil and all of its cultural nuances, he presented jacquards with cotton fringes, matelassé with the brand’s embossed logo and tailoring that was cut with the greatest precision and quality possible – all to the sound of Calcinha Preta and Bonde do Forró; Inspired by cafeterias in the countryside, such as those in Sinop, a city in the State of Mato Grosso, right on the edge of the BR-163 interstate highway where he was born, he once again used only local fabrics.”
On Glamour’s website
“With Sasha Meneghel opening and closing the show, Airon Martin’s brand took São Paulo Fashion Week to the bars and cafeterias by presenting a full collection of tailored sets and dresses that varied in length between midi and (very!) short pieces. It is worth highlighting two typically Brazilian fabrics that stood out in the collection: the patchwork and the fuxico.”
“Even if for many people the fashion world is restricted to a place of refinement that is far from everyday reality, for Misci, a cafeteria, or perhaps a bar, is the perfect space to dialogue with fashion. [..] A captivating presentation, with plastic chairs, a pool table, and a wall filled with beers, all of it in LED.”
On the SPFW’s website
“Misci, a design brand by Airon Martin, dives into the universe of cafeterias and bars in Brazil, and in its atmosphere of sensuality and romance, in order to launch the Fuxico Lanches collection.
Despite the theme, the soundtrack with classics of popular romantic music, and the backdrop with stacked plastic chairs, the clothes display clean shapes and geometric, architectural details.”
Depedro
The fashion film for the debut of the Depedro brand at the São Paulo Fashion Week represented the colorful and multicultural essence of the Northeast region of Brazil, through the INCELENÇA theme.
“Mysteries of life and death, sung by rural women, aligned with the meaning of the sun, courage, and endurance.”
“Incelença is the result of work that involved many hands, looks, and presences. The collection was born with the purposes of multiplying the example and stories of women who inspire us. To bring the project to life, we called on a team of professionals who dove in headfirst and turned life and death into poetry.”
On Vogue’s website
“Marcus grew up watching his grandmother Francisca cultivate cotton, weave the yarn, and hand sew and embroider pieces at home. Later on, as an adult, he realized that many of the works he had followed during childhood were disappearing. “Four years ago, these techniques were only applied to bed, table, and bath products. As the added value was low, the artisans stopped executing and passing this knowledge on to the next generations.”
“So, he decided to create some pieces of clothing that incorporated these traditions. Demand was greater than he expected and, since then, he has remained firm with the purpose of training dressmakers and making a brand with social impact. Today, the label employs a network of 250 artisans spread across five cities in the northeastern sertão region.”
On the SPFW’s website
“On the eve of participating in the SPFW’s N52 edition, Marcus Figueirêdo, Depedro’s creative director, said in an interview that he was about to fulfill his greatest dream, ‘to bring art and fashion from Seridó, the sertão, and the state of Rio Grande do Norte, to the runways of the world.’ Incelença, a film that celebrates the strength of female artisans.
Items from the men’s wardrobe are bathed in religiosity, with prints of icons such as Nossa Senhora Aparecida and Jesus’ Heart. Crochet and precious lace from the region transform basics into luxury items. To the sound of violin and fiddle, a voice sings: “the hand that sews and heals, is the hand that brings the bread. In the other hand, prays the rosary, asking for protection.”
Lenny Niemeyer
Lenny Niemeyer presented a collection that revisits all of her creative production, with a futuristic look, to celebrate the brand’s 30 years.
“Our creative process regarding the prints was born out of an experimental shooting, where models dressed up in runway looks from my 30-year trajectory danced and were portrayed using light, shadow, and effects,” Lenny Niemeyer.
On Vogue’s website
“After five days of fashion shows in São Paulo, the N52 edition of the SPFW ends this Sunday, in the state of Rio, with the celebration of Lenny Niemeyer’s 30-year career at Caminho Niemeyer, in the city of Niterói. Seeking to take on a refreshing look at its history, the creative process was based on delving into archives and first producing an experimental shooting with the favorite pieces.”
On Glamour’s website
“Officially closing the SPFW N52 was Lenny Niemeyer, who celebrated 20 years as a brand in an emotional presentation at Caminho Niemeyer, in the city of Niterói. Alongside stylist Daniel Ueda, the label brought a beachwear style with classic characteristics of the brand, which now looks at its history in futuristic pieces and prints.”
On the SPFW’s website
Line-up SPFW N52:
11/16
3pm P. Andrade – Pinacoteca
11/17
3:30pm Cria Costura Project – In-person
4pm Marisa + Mama Di African Colab – Digital
4:30pm Ronaldo Fraga – Digital
5pm À La Garçonne – Digital
5:30pm Torinno – In-person
6:30pm Anacê – Digital
7pm Mnisis – Digital
7:30pm SPFW N´GAME – In-person
8:30pm Aluf – Digital
9pm Modem – Digital
9:05pm Lilly Sarti – In-person
11/18
3pm Sankofa: Ateliê Mão de Mãe – In-person
3pm Sankofa: Meninos Rei – In-person
4pm Ronaldo Silvestre – Digital
4:30pm João Pimenta – In-person
5:15pm Rocio Canvas – Digital
6pm Weider Silveiro – In-person
6:45pm Von Trapp – Digital
7:15pm Bold Strap – Digital
7:45pm Walério Araujo – In-person
8:30pm ÀLG – Digital
9pm Ellus – Digital
11/19
10am Ponto Firme – Escola Ateliê Estudio Ponto Firme
12pm Fernanda Yamamoto – Centro Cultural São Paulo
3pm Sankofa – Santa Resistência – In-person
3pm Sankofa – Naya Violeta – In-person
4pm ÃO – Digital
4:30pm LED – Digital
5pm Misci – In-person
6pm Gloria Coelho – Digital
6:30pm Neriage – In-person
7:15pm Martins – Digital
7:45pm Igor Dadona – Digital
8:15pm Handred – In-person
9pm Irrita – Digital
9:30pm Lino Villaventura – In-person
11/20
11am Esfér – The Force
12pm Baska – Casa Panamericana
3pm Sankofa: Az Marias – In-person
3pm Sankofa: Mile Lab – In-person
3pm Sankofa: Silvério – In-person
4pm Corcel – Digital
4:30pm Fauve – Digital
5pm Angela Brito – In-person
6pm Lucas Leão – Digital
6:30pm Depedro – Digital
7:30pm Apartamento 03 – In-person
8:15pm Bispo dos Anjos – Digital
9pm Renata Buzzo – Digital
9:30pm Isaac Silva – In-person
11/21
4pm Lenny Niemeyer
#SPFW #SãoPauloFashionWeek #N52 #SPFWN52 #Ronaldo Fraga #Modem #Lilly Sarti #Misci #Neriage #Depedro #Lenny Niemeyer #Manolita
