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Iorane presents an immersion in the museum of contemporary art and Inhotim Botanical Garden, in the collection Brasilidade Caminho III

The collection Brasilidade Caminho III celebrates the natural beauties of the Southeast region of Brazil in an immersive experience at Inhotim, “the encounter between art and nature.”

“The last few months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we have learned to celebrate personal, natural and cultural characteristics of each individual – and also regarding our land. We have learned to value our stories and understood that it is vital to nurture three other places we consider home: the body, the mind and the planet – biodiversity as the source, the vital principle.”

Iorane presents an immersive experience at the Inhotim Institute, the museum of contemporary art and Brumadinho Botanical Garden in Minas Gerais; for the purposes of conservation, exhibition and production of contemporary works of art, educational and social initiatives.

The collection Brasilidade Caminho I, Caminho II and Caminho III highlights the national riches and natural beauties of the Southeast region of the country, exploring Brazil’s natural scenery, biomes, and tropical exuberance.

“Reenergize. Fill your chest, look around you, and feel as if you are a part of this story. By absorbing the aromas, flavors, and fantastic visuals, we exhale Brazil’s essence together. Love and empathy for our Brazil!”

  • Coleção Iorane em uma imersão no Inhotim
  • Coleção Iorane em uma imersão no Inhotim
  • Coleção Iorane em uma imersão no Inhotim
  • Coleção Iorane em uma imersão no Inhotim
  • Coleção Iorane em uma imersão no Inhotim
  • Coleção Iorane em uma imersão no Inhotim

Inhotim

Inhotim Institute, a non-profit organization, is certified as a Civil Society Organization of Public Interest (OSCIP) by the Government of Minas Gerais and represents an immersive and interactive experience of art, nature, and architecture.

The exuberant landscapes of 140 hectares, between the rich biomes of the Atlantic Forest and the Cerrado, promote a unique sensory experience. The Art and Botany collections present 700 works of art by more than 60 artists from nearly 40 different countries.

“A living collection in which art and nature are constantly conversing. At Inhotim Institute, each visit is a brand new experience.”

Contemporary Art

Inhotim Institute presents a curatorship and a collection of contemporary art of international excellence.

“A unique exhibition model, in which art and landscaping are intertwined, creating a joint and unique experience.”

The curatorial project of Inhotim’s gardens, galleries, and outdoor works of art periodically invites artists to create pieces that are especially made for the institution, or to encourage and promote artistic production.

  • Arte Galeria Doug Aitken
  • Arte Galeria Doug Aitken
  • Arte Galeria Matthew Barney
  • Arte Galeria Matthew Barney
  • Arte Galeria True Rouge
  • Arte Galeria True Rouge
  • Arte Hélio Oiticica Magic Square
  • Arte Hélio Oiticica

Botanical Garden

“Walking through the gardens of Inhotim involves more than contemplating its exuberance.”

Located between two of the richest biomes when referring to biodiversity, the Atlantic Forest and the Cerrado, the Institute is also a place for scientific research and a tool for conservation and environmental education.

Recognized as a Botanical Garden by the National Commission of Botanical Gardens (CNJB) in 2010, and a national and international reference in contemporary tropical landscaping, Inhotim presents Pedro Nehring’s project. Between 2000 and 2004, Luiz Carlos Orsini signed the landscaping project for the 25-hectare garden.

In addition to the 140 hectares of visitation area, and a 250-hectare extension of Inhotim Private Natural Heritage Reserve (RPPN), the Inhotim Botanical Garden (JBI) preserves the collection and botanical compilation of over 4.3 thousand species, both native and exotic, and gathers research and monitoring data of the natural heritage in open air and in the galleries of the Botanical Garden.

Educational

Educational Inhotim promotes experiences, conversations, and reflections with the purpose of uniting art and nature.

“It is a place for visitors, educators, and students to be in touch with contemporary and botanical art collections.”

In a transversal and multidisciplinary manner, the educational initiatives and the social projects of Educational Inhotim present: knowledge, perplexity, estrangement, and enchantment, especially for the population of the region of Brumadinho and Belo Horizonte.

“It is a dialoguing education, which explores essential matters regarding community life and seeks to bring people closer to art and nature, always geared towards human development and enhancing critical thinking.”

Brasilidade Collection

Iorane exalta as riquezas nacionais na nova coleção Brasilidade
Iorane highlighted the country’s beauties in the collection called Brasilidade Caminho II

#inhotim #iorane #brasilidade #coleçãobrasilidade #museu #jardimbotânico #arte #artecontemporânea

Osklen apresenta a cápsula COMMUTING, “Alternative transportation to help the environment”

Osklen represented the alternative urban movement in the new collection

  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING

A pioneer in the ASAP concept – As sustainable as possible, as soon as possible, Osklen expressed the balance between urban spaces and nature, the axis of the brand’s lifestyle culture, in the new COMMUTING capsule.  

“In a world that is increasingly fast, agile and globalized, and has been transforming the lifestyle of large urban centers, the COMMUTING capsule translates a movement that has been gaining more and more followers.”

  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING

The new collection portrays the brand’s freedom, autonomy, and vision of sustainability in the alternative elements for zero emission urban travel with the least impact on the environment: skateboard, bike, scooter, or any non-polluting means of transportation.

The brand represented the influence of streetwear and the concept of functionality in the set of pieces that was created specifically to accompany these journeys that play a key role in the scenes of large cities.

The COMMUTING capsule features comfort, convenience, and urban influence in the reflective tapes of the SUPERLIGHT line in super light nylon, waterproof finish, and improvement of the Polygiene technology, an antibacterial treatment that allows for less washing and the conservation of water, energy, and chemical products.

“Alternative transportation to help the environment. Walking, Cycling, Skateboarding”.

  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING
  • Osklen lança a coleção COMMUTING

#design #moda #fashion #osklen #sustentabilidade #COMMUTING

Iorane highlighted the country’s beauties in the collection called Brasilidade Caminho II

The brand Iorane presented Brasilidade, its new 2022 summer collection

  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II

“The last months have brought us many reflections. Life, Rebirth, Introspection. Faced with the need to look within, we learned to celebrate personal, natural, and cultural characteristics in each individual – and also in our homeland. We learned to value stories and understood that it is fundamental to take care of three other homes: the body, the mind and the planet – biodiversity as its core, its vital principle.”

Iorane highlighted the country’s beauties and riches in the summer collection called Brasilidade Caminho II.

  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II

“According to the dictionary, a path is a place of transition that connects two or more places. It involves exploration, journeys, trajectories, coming and going. The word transition, in itself, demonstrates how movement is impermanent.”

The brand explored the natural biomes and tropical exuberance of Brazil’s plurality to tell the story of this new collection.

The pieces of Brasilidade Caminho II recaptures the colors, sounds, images and textures of the natural treasures and beauties of Brazil’s paths.

  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II
  • Iorane lança a coleção Brasilidade Caminho II

“Reenergize yourself. Fill your chest, look around, let yourself feel as a part of this story. By absorbing the fantastic aromas, flavors, and visuals, we exude Brazilianness together. Love and empathy for our very own Brazil!”

#design #moda #fashion #iorane #brasilidade #caminhoII

La Sirène presents its new collection at Splash Show and Cabana Show

The beachwear brand presented the collection “Meanings” in international fairs of beachwear.

La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show

The beachwear brand La Sirène presented its new Meanings collection in the international fairs of swimwear Splash Show (digital) and  Cabana Show (physical) for the Brazilian fashion internationalization project Fashion Label Brasil.

The 2022 summer season expresses the Brazilian spirit and the power of well-being and represents the energy of precious Brazilian gemstones in a color kaleidoscope as a source of joy: pink, yellow, blue, orange and green.

“A time to value what is essential”

The textures present a tactile experience for swimwear using trims, frills, knots and twists, as a way to awaken the five senses. As for the shapes, the brand developed new models to accompany the rethought classics,

“Our 2022 summer collection wishes to be a part of better times, carrying out strength and best energies”.

  • Lallala
    La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show
  • La Sirène apresenta a coleção Meanings nas feiras Splash Show e Cabana Show

#design #moda #lasirene #modapraia #modaresort #beachwear #resortwear

SPFW N51 PRESENTS AND SUPPORTS THE SANKOFA PROJECT

SPFW N51 presents the Sankofa Project to support racialized entrepreneurs

The SPFW N51 and the IN-MOD Institute presented the Sankofa Project, co-author of the Blacks in Fashion movement and the social innovation startup VAMO (Vetro Afro Indigenous in Fashion), to support racialized entrepreneurs.

The initiative aims to promote inclusion in Brazilian fashion and give visibility and support to racialized entrepreneurs.

In the Sankofa project, eight selected brands participate in three editions of São Paulo Fashion Week, receive mentoring and monitoring from lawyers, publicists, accountants and psychologists, and the advice of a “godmother” – a veteran brand consecrated at the SPFW:

Ateliê Mão de Mãe (Gustavo Silvestre, Projeto Ponto Firme)

Az Marias (Isaac Silva)

Meninos Rei (João Pimenta)

Mile Lab (Juliana Jabour)

Naya Violeta (Apartment 03)

Santa Resistência (Angela Brito)

Silvério (Vitorino Campos)

Ta Studios (Patricia Viera)

The initiative’s support strategy is created from the individual shortcomings and needs of each label.

“It’s more of a school than an exhibition stage,” explains Natasha Soares, co-founder of Pretos na Moda, for Vogue.

“In the African tradition of the Acã people, Sankofa is an ideogram represented by a bird with its head turned backwards, or by two curved lines that form a heart. For the writer, teacher, and human rights activist of the black population, Abdias do Nascimento, its meaning is: ‘return to the past to resignify the present and build the future.”

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51 #projetosankofa #sankofa

NERIAGE PRESENTED SONAR COLLECTION AT SPFW N51

Neriage presented Sonar collection at SPFW N51

Neriage’s new Summer 2022 collection harmonizes the idea of breakage and fluidity

Neriage presented the new 2022 Sonar Summer collection at SPFW N51.

“This is the first collection (or story, as I like to call it), which does not talk about people, relationships or movements. I thought it wouldn’t make sense to talk about something other than the feeling of longing and the intimacy we develop with the objects and noises around us, or even the freedom we invent by dancing in our house and running in our minds.”

The Sonar chapter reimagines classic pieces in shapes and colors that harmonize the ideas of breakage and fluidity.

“I think that the dreams and these sensations are actually what we have closest to reality.”

The Sonar collection features shoes developed in partnership with Bluebird Shoes and pieces emblazoned with works by artist Gabriella Garcia, invited in this edition.

The details of cross-stitching, buttons and antique trims portray the sense of nostalgia throughout the process. Twisted pleats are also present and drapes on opposite sides. The volume introduced in some pieces, as well as the aged colors refer to the active imagination of the present past.

“‘I learned to like flowers as much as geological faults,’ excerpt from the feature film ‘I travel because I need it, I return because I love you,’ by Marcelo Gomes and Karim Ainouz, 2009.”

You can watch the show in full on SPFW’s Youtube channel

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

Misci presented its new collection on The SPFW N51

The Boléia collection depicts the Vernacular concept and essence

Misci presented the new Boléia collection at SPFW N51, “to discuss what is ours by essence from the Vernacular perspective.”

The brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.

“In this season’s presentation, Misci will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”

The Boléia collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Paraíba and silk.

“A pocket in front of the top is vernacular design – an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”

“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin for Elle magazine, “inspiration comes from his childhood.”

Misci saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Tiê, Therpol and the sustainable fashion and Óticas Ventura – made in Brazil.

The first collab reveals the Brazilian fashion of Misci and the cachaça Prata da Tiê, to resignify trivialized terms of our language.

The second collaboration is the slipper developed by Therpol, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.

And in the last story, three models of glasses created from a re-reading of a classic model of Ótica Ventura.

“An award-winning silver cachaça and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”

Watch on SPFWs Youtube channel the show in full

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

RONALDO FRAGA OPENED SPFW N51 AND PRESENTED THE TERRA DE GIGANTES COLLECTION

Terra de Gigantes reveals the knowledge and practices of the masters of Ceará’s culture.

On Wednesday, June 23rd, Ronaldo Fraga opened the 51st edition of São Paulo Fashion Week, via streaming, and presented the Terra de Gigantes collection.

The collection expresses the culture of the Cariri region in Ceará, from where Ronaldo inherited the playful innocence of master craftsmen such as Espedito Seleiro and Françuli. The collection is more than just fashion, it is an affectionate record of the cultural resistance of the Brazilian people.

“In Terra de Gigantes, I convey the typical miscegenation of the region, of the children who are the fruit of the most varied mixtures: Kariri Indians, slaves, Africans of Muslim origin, new Christians and Jews who were fleeing the Spanish and Portuguese Inquisitions. This mixture is also the basis of all Brazilian people,” says the stylist.

The new collection features a single 100% linen fabric base, a lot of embroidery and a few prints, as well as an explosion of colors to represent the multicolored Cariri region in Ceará.

The result of the work developed by Ronaldo Fraga along with the students and professionals of Senac Ceará, the collection Terra de Gigantes portrays the Organic Museums and the Masters of the Cariri culture, strengthening the authorial fashion and the region’s cultural aspects.

“The Organic Museums launched in 2018, a project developed by Sesc Ceará in partnership with the Casa Grande Foundation, allows for direct contact with the master himself, his traditions, family and stories. The houses and workshops of the artisans are open to the public, displaying memories, affections, photographs, clothing, objects and everything that permeates the daily lives of those who transmit popular knowledge in the most diverse forms of art.”

You can watch the entire fashion show on SPFW’s Youtube channel.

On Vogue’s Instagram

“I’m inviting people to dive in the Cariri region with me. I often say that if the Northeastern part of the country is the great amalgam of Brazilian culture, then Cariri is the epicenter,” says @fragaronaldo about his collection that opens the 51st fashion week of São Paulo, which the model @suyane.moreira_  wears in the photos above. A deep lover of Brazil, Ronaldo found the inspiration to create his linen pieces in the colors of the region’s popular culture. Blends such as blue and red, and green and turquoise take the place of the brand’s characteristic prints. “For me, there is no other place with such a sophisticated relationship with tones of color. That’s what I wanted to explore,” he says. The political message, always present in his creations, was not left out in this collection. “During this time that we’re living in, with the country under rubble, the only door that can save us to reinvent this place is culture,” he adds. (Via @alicecoy; photos: @augustopessoa.inti). Footwear from Terra de Gigantes collection developed by @virginiabarros_.  

On Bazar’s Instagram

Terra de Gigantes titles the show of @fragaronaldo, which opens the #SPFWN51. Poetic and political as usual, this new collection is part of the roots and Northeastern ancestry of the Cariri people, which unites devotion to Father Cicero, the dryness of the barren land and the traditional artisan manufacturer of the region of Juazeiro do Norte. Suyane Moreira, actress and former model from Ceará, completes the exciting video walking through the streets of colorful houses that inspire the bright variety of colors of the linen pieces. Loose dresses and garments create a counterpoint to the use of hot pants with chastity belts. The duality between sensuality – freedom – and imprisonment becomes the script that permeates the aesthetic construction of the decorations and embroidery in the pieces. The faith and strength of the Northeastern people inspires us, bringing us back into the present. After all, in chaotic times like these, the communion, celebration and human warmth have never been so important. With the mastery of geniuses such as Ronaldo, the presentation ends with a black tunic, the cassock of Padim Ciço, or the mourning over more than 500,000 lost lives. (Photos: Augusto Pessoa)

On SPFW’s Instagram

The designer @fragaronaldo went to the Cariri region to create the collection Terra de Gigantes, which opened the N51 season of @spfw. He brought the playful innocence of master craftsmen, such as Espedito Seleiro and Françuli, translated into linen pieces with a lot of embroidery and an explosion of colors. More than fashion, the collection is an affectionate record of the cultural resistance of the Brazilian people.

2022 SPRING-SUMMER COLLECTION LILLY SARTI AT SPFW N51

The 2022 Spring-Summer collection translates a phase of reflection into our evolutionary process

Lilly Sarti presented her 2022 Spring-Summer collection on the first day of SPFW N51, on Wednesday, June 23rd.

“When I started creating the 2022 Spring-Summer collection, I was in a phase of reflection, thinking about our evolutionary process as human beings who have a journey on Earth and whose history in the universe is thousands of years old,” says creative director Lilly Sarti.

The collection promotes three stories: capsule “Perception of the Self,” capsule “Reflection of Being” and capsule “Dimension of the Sacred.”

The first story, “Perception of the Self”, brings the jacquard Stella in natural fibers and recycled yarns from PET bottles, gabardine and tricoline, Eden cotton to represent nature, knits with crochet finishes, jeans mosaic and crepe. Also, in the color chart, the capsule presents earthy tones that are characteristic to the brand and cool colors, such as ocean blue, jeans, off-white, and natural tones.

The second capsule, “Reflection of Being”, reveals the Labyrinth print in black and red dahlia, “the feeling of being lost, but in search of an exit,” the lastex, applied in detail to accentuate the cleavage area or create points of attention, the jeans Nero dress and the Renata dress. In the color chart, night blue, sandalwood pink, sage green, dahlia red, calendula, and solar yellow.

The third part of the collection features round low heels, a typical shape from the 80’s, metal trapezoid jumps, flatforms, and an elegant silhouette in natural raw materials such as linen cambric, ramie and cotton gauze.

The maze print in light tones expresses the idea that guides the entire collection, “the transition from the Pisces Age to Aquarius arises in a literal way, in minnows embroidered innocently and irregularly, in blackberry and ocean blue on fabric of neutral tone, and poetically with cosmic embroidery.”

“It all starts when we think about who we are, where we come from, where we’re going, and why we’re here. We can think of cleaner colors, materials and shapes, such as a blank piece of paper that will be the origin of our history.”

You can watch the show in full on SPFW’s Youtube channel

On SPFW’s Instagram

Lilly Sarti created the 2022 Summer collection of  @lillysartibrand thinking about our evolutionary process as human beings. The idea took the form of elegant and uncomplicated silhouettes, comfortable but tight-fitting clothes.

Lilly elected several natural raw materials, such as linen cambric, ramie, and cotton gauze. However, the brand did not lose sight of using eco-friendly material, such as mixed natural fibers and recycled yarns from PET bottles.

Among the most important details in the collection are knits with crochet finishes and jeans mosaics. To complement the looks, the designer suggests low round-heeled shoes with and flatforms that lavish comfort.

On Vogue’s Instagram

Skipping a season to give way to the launch of @relowofficial, with her sister Renata Sarti in charge, @lillysarti returns to SPFW with a collection driven by introspection. Divided into three different parts (since last summer, the stylist has been choosing to separate each season into capsules), the collection conveys the moment of perceiving who we are, the time when we try to make sense of our past, until it reaches the point in our evolutionary process when we realize it will not always be possible to fully comprehend the reality around us. “We’re looking outwards, while we should be looking inwards,” says the stylist. The uncomplicated elegance of the brand comes even more down to earth, tailored made for women who will not spend the post-vaccine time in their sweatshirts, but who wish to move forward comfortably and at ease. Now celebrating its 15th anniversary, it still is seen as a business success even in the midst of the pandemic: Lilly has just opened another store in São Paulo, at the Iguatemi Shopping Mall, and has launched a furniture collection in partnership with Breton (via  @viviansotocorno)

On Instagram from Hapers Bazar

The sisters @lillysarti and @renatasarti close the first day of  #SPFWN51 with a collection for @lillysartibrand that plunges into the common universe of the brand: the esoteric. Easy pieces, but with complex finishes unite the handmade crochets and embroidery to the tailoring that is so well-known and dear to the label’s consumers. Celebrating 15 years in the market, great hits such as the cuffed pants the ultrafeminine frills tie up the collection and, undoubtedly, become even greater objects of desire – By  @rodrigoyaegashi #BazaarnoSPFW

UFP COLLECTION BY ISABELA CAPETO AT THE SPFW N51

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Isabela Capeto presented the UFP (Unconventional Food Plants) collection at SPFW N51

Isabela Capeto, as always, celebrates handmade items, colors, and Brazilian products, and so she presented her new UFP collection at SPFW N51, on Thursday, the 24th.

The designer represented the UFPs (Unconventional Food Plants) in overalls and dresses, using fabrics such as cotton, linen, organdy and jeans. As to the color chart, we see green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

The collection reveals layers of creative processes and promotes embroidery, stamps, lace, hand-made paintings, and the reuse of patches in the form of applications, “more like a way of looking at life, enjoying and reusing everything.”

“UFP is an unconventional collection, with both feet and hands on the ground along with a well-nourished mind.”

You can watch the show in full on SPFW’s Youtube channel.

On SPFW’s Instagram

Isabela Capeto has an innovative vision that seeks to go beyond the obvious, even when it comes to apparently trivial things. So, in this collection, the stylist turns to vegetable food plants –UFP– with the aim of “revealing layers of creative processes, which mix embroidery in beads, sequins and richelieu jewelry, embroidery, appliques, stamps, fabric paintings and crochets.”

The imaginary garden of @isabelacapeto makes way for jumpsuits and dresses you can dance in, made of fabrics such as cotton, linen, organdy and jeans. At the same time, the color chart arouses the eyes and the palate. Shades range from green banana, bright red, viola lilac, clitoria blue, topinambur khaki, hibiscus rose, lily yellow and perilla wine.

On Vogue’s Instagram

The pandemic has accelerated the process of redefining consumption, giving more value to special, handmade pieces that are properly made and have little circulation. @isabelacapeto has many reasons to celebrate – for 20 years, as the trends come and go, Isabela Capeto, as a native of Rio de Janeiro, has always been faithful to this particular style and work practice. “I never wanted to be cool. I was never a minimalist. I’ve always believed in the strength of my work and it’s nice to see more people searching for a desired piece, for individuality, for something that’s real,” she says.

For the 2021 collection (at her own pace, she has worked on one collection per year), she has elected UFPs as the theme, “more as a way of looking at life, enjoying and reusing whatever you can,” she says. Everything gains a new meaning in her hands: the patches are reinserted into new pieces in the form of appliques, accompanying embroidery, stamps, lace and hand paintings – during quarantine, even the fabric that was on the wall of Isabela’s room ended up in a jacket. This interchange does not happen by chance: genuine as she is, already the first collection of her life carried leather patches from a sofa that she had re-upholstered. Her creations, usually limited to six pieces, can already be found in Pinga, a store with many brands in São Paulo. (via @viviansotocorno;photos: @melisssadeoliveira; styling: @felipeveloso;beauty: @maxweber_art)

On The Instagram of Stylist Isabela Capeto

We now present our UFPs collection at São Paulo Fashion Week! I also share with you the 16 looks that were exhibited in the virtual edition of SPFW. This collection is very special to me because it came at a time when beautiful, essential, but discarded things of our land became a part of my life – whether on a plate or in the print of my clothes.

UFP stands for Unconventional Food Plants. In my studio, it’s the name of a collection that’s about using what is ours and delving deep into our roots. We present to you, UFPs

Creative Direction: Isabela Capeto (@isabela70). Style: Isabela Capeto. Style Assistant: Karina Ayres (@k.aayres). Video Creative Direction: Melissa Oliveira and Barauna (@melisssaoliveira  and  @_barauna_). Video and Photography: Melissa Oliveira and Barauna. Styling: Felipe Veloso (@felipeveloso). Beauty: Max Weber (@maxweber_art). Beauty assistant: Thiago Brandão (@thiagobrandaoreal). Casting: Tamirys Melo and Emily Martins (@tamirysmelo1  and  @_emilly.oli). Track: Drei (@doctordr3i) Styling Assistant: Carol Sofia (@carolsofias). Acknowledgements: Team Isabela Capeto, Coletivo Ujima Gang (@ujimagang), Malu Barreto (@malubarreto), Chica Capeto (@chicapeto), Mônica Costa (@mcostaarte),Di Grecco (@di_grecco) and Melissa (@melissaoficial). Executive producer: Carol Sofia (@carolsofias)

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