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TRIYA PRESENTED ITS FRIDA COLLECTION AT SPFW N51

The 2022 Summer collection depicts the art of the painter Frida Kahlo

Triya presented its 2022 Summer collection on the second day of the SPFW N51, on Thursday, June 24th.

The new Frida collection represents a dive into the life, work, and dreams of the Mexican painter Frida Kahlo, “a special collab, permeated with Frida Kahlo’s feminine strength.”

The collection expresses nature with giant or very small flowers, hearts, portraits, architecture, passions, and symbols of the artist’s history in energetic prints. Asymmetries and frills reinforce the brand’s identity.

The colors that were chosen for the collection are Frida Kahlo’s favorite, so in the palette, there is: yellow, pink, blue, sky, lilac, purple, mint green and peach orange.

“Typical Mexican motifs, feminine elements, and a mix and match that is already triya’s trademark. A cheerful, solar and free collection!”

You can watch the show in full on SPFW’s Youtube channel

In her Instagram, @astridfontenelle commented, “Do you like the beach? Do you like Frida Khalo? I do! That’s why I immediately accepted triya’s invitation to narrate their show! Frida’s words are a Manifesto to LOVE!”

“When I create a collection, I always keep the same intentions in mind: to build a story and create desire. Our product is born from the desire to escape to a relaxing place, which is not currently possible,” said the creative director of the brand, Isabela Frugiuele, in an interview with journalist Lelê Santhana from Elle.

“In her work, she talked a lot about the moment when she would be free. So, we made this kind of escape for her,” explains Isabela.

2002 SPRING-SUMMER MODEM COLLECTION AT SPFWN51

MODEM exhibited its collection on the second day of SPFW, bringing a clean, organic-clean aesthetic, tailoring being very present.

On Thursday, the 24th, MODEM presented the 2022 Spring-Summer collection in its sixth participation in SPFW, the second in digital format.

The collection expresses an art environment that rescues the urban and artsy essence of the brand, in organic-clean aesthetics, filled with details and color.

The color chart recreates a rainbow, with shades of pink, green and blue between earthy tones and the metallic details in the revival of the pieces.

The 2022 Spring-Summer collection promotes wide shapes, marked waist, mini lengths, and material overlays between light and structured fabrics, as well as highlights in different types of stitches and shapes elaborated in knitting.

“The collection started from the desire to bring even more comfort and versatility to the urban and sophisticated universe of the brand.”

SPFW Edition 51 takes place in digital format between June 23rd and 27th of 2021

By idealizing @modemstudio, the stylist has always aimed to create a brand with a strong fashion image, impeccable finish, and commercial appeal. At this time of the pandemic, he felt it was time to further reinforce the label’s DNA. Through research, allied with existing modeling, the stylist reinvented proportions to make them even more comfortable and timeless.

You can watch the show in full on SPFW’s Youtube channel

https://youtu.be/PUbmOnVsEgI

On Vogue’s Instagram

“MODEM presented its most colorful collection, in a palette that recreates a rainbow, designed for a post-pandemic summer. The designer André Boffano (@aboffano) traveled through his creative archives, evolving and improving features that govern the DNA of the label, and took a bet on what are comfortable, versatile and timeless pieces – which came to be even more valued in the fashion industry during the quarantine period. For the first time, Modem has male models in its presentation, reaffirming André’s desire not to hold on to genders. The fashion film was set at the cultural space OLHÃO Barra Funda, and its founder, Cléo Döbberthin, made a special participation in the video.” Posted Vogue Brazil on its Instagram profile. Photos:  @bel.lafer  and  @cassiatabatini; Styling:  @jvictorborges; Beauty:  @casagrandegui

Modem in ELLE Magazine

In the first few minutes of conversation with Lelê Santhana of ELLE, André Boffano spills out right away: “This season, our color chart is almost like a rainbow.” Colors are not quite a trademark of Modem. During the six years since its creation, the label devoted itself to examining urban minimalism and had tailoring as the basis for its creations, with rare exceptions, relying mainly on neutral tones.

It turns out that now, amid the chaos, the possibility of seeing the brand’s aesthetic through a more vibrant lens was already a certainty for the stylist. “We always think about minimalism from a perspective of neutral colors, but there is a whole color chart behind them, and it is this rainbow that we need to see,” he says. Faced with a limited moment for the market, a change like this could sound risky for some brands, but in the case of Modem, the risk seems calculated and necessary.

While the color boosts the dichotomies set forth by the brand, the length of the skirts have shortened and tailoring begins to give way to matte details, breaking traces of rigidity and building a more fluid image. In fact, it is fluid to the point where Modem has included male models in its casting for the first time. “In the film, they’re almost about to change looks with women,” says André. According to the stylist, the intention is not to make the label unisex, but rather to prove the versatility that has always existed in his creations.

“During the pandemic, I picked up modeling from collections I had not seen in a while”

Although the novelties may seem like many, the main references for the 2022 summer collection were codes that already existed in file.

“When everything loses its meaning, there are two options: either we come back and put everything in place, or we stop. I chose to go back and put everything in place,” he concludes.

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

The vivid coloring by Sy & Vie

Handcrafted handbag brand Sy & Vie introduces new creations inspired by nature’s colors and textures, a brightly colored collection, “nature in your hands”.

The brand’s creative process transcends the details and incorporates traditional techniques, such as marquetry and wood carving, “my goal has always been to bring together my two great inspirations: nature and ancient artisanal production methods”, says Sylvie.

The artist is always looking for new materials to work with and endorses sustainability by using certified wood, certified and sustainable leather, traceability in the manufacturing process, and the sustainable 3D printing technique on recyclable PETG for zero material loss.

The timeless brand portrays nature in a colorful way and in distinct thematic universes in specific creative paths: Animalis, Folhata, Habitat, Terrara and Simetrís. “In times when life seems to have taken on grayer nuances, Sy & Vie turns once again to the colorful nature.”

    NAISHA CARDOSO AND ALINE FOLHA INTRODUCE THE AMAZÔNIA SAZONAL COLLAB

    Naisha Cardoso and Aline Folha show a plethora of flavors, smells and colors in the new Amazônia Sazonal collab.

    The fine artists, motivated by the Amazonian culture, its fruits and seasonality, created prints in several different items, “we started with a line of stationery, then we went into jewelry and bags, and we didn’t stop there, we printed home accessories as well.”

    Pupunha, açaí and bacuri are the protagonists of this first triad of Amazonian fruits that debuts its essence and beauty into table sets, notebooks, cards and envelopes.

    Arara Project by Akra Collection and Aline Weber

      MARIA FRERING INTRODUCES ITS BRONZE LINE IN THE NEW RITMO COLLECTION

      Designer Maria Frering interprets and replicates the Orphism artistic movement in the new Ritmo collection, using different sizes and textures employing stones and lines.

      The new collection expresses the beginning of a new stage for Maria Frering, “we feel the need to expand, to open the range of possibilities that embroidery in metal offers us, and the result is our new base: bronze”. “Simultaneously silver and bronze, embroidery and stone, inspiration and jewelry”.

      Osklen celebrates 20 years of sustainable culture

      Osklen, a pioneer in sustainable fashion, in partnership with Instituto-E, expresses its commitment to conscious consumption and socio-environmental integrity in the launch of the Gaia Collection, created to celebrate more than 20 years of the brand’s sustainability culture.

      The collection reinforces the concept that man and everything that constitutes the planet are interconnected and form a single living organism and, for the first time, it presents a new platform to reinforce and communicate its initiatives divided into 3 themes.

      Each month, a sustainability banner is linked to products made with e-fabrics, providing consumers with the possibility to choose the socio-environmental impact they would like to generate through their purchase.

      REGENERATE LIFE is the search for sustainable practices in favor of all forms of life on Earth. RESPECT OUR PEOPLE enhances the knowledge, traditions and empowerment of communities. And the RE-DESIGN WASTE banner communicates the generation of value for waste and reframing of waste to promote the circular economy.

      Collection O Sonho (The Dream) of Brazilian designer Paola Vilas by Wallpaper

      Brazilian jewelry designer Paola Vilas creates an utopian world and dreamlike world in her new collection, O Sonho; (The Dream), and expresses contemporary issues from an innovative and sculptural aesthetic perspective.

      The designer creates wearable sculptures inspired by modernist references and feminine forms, draws a series of fluid and sculptural lines in gold and creates a utopian world in her new collection.

      “The jewellery itself depicts fantastical worlds – flying fish represent the current need for urgent transformation; the fertile feminine figure, on clouds of pearls, expresses the power of creation; in other pieces the body becomes fragmented and splits into individual frames with shifting yet strong results”, reveals the global design authority Wallpaper.

      The collection that redefines femininity is inspired by Picasso, Le Corbusier and Barbara Hepworth for her utopian pieces which explore the power of dreams and the gateway they offer to the unconscious. “The use of elements in an unusual context challenges observers’ preconditioned perceptions and rejects established values”, adds the designer.

      New SERPUI collection, inspired by the beauty of Mallorca, Spain

      The contemporary and globalized fashion brand SERPUI, presents the Spring 21 collection, inspired by the uniqueness of aromas, colors and culture of Mallorca, Spain.

      The blue water of the Mediterranean and the coastal island of Mallorca symbolizes a palette of vibrant colors, innovative shapes and new textures. “The Mallorca collection is a sensory trip to the beauty of Mallorca”.

      La Selva Collection by Nannacay

      The social fashion brand Nannacay, presents the sustainable and contemporary collection La Selva, recognizing the urgent need to protect the heartbeat of the Amazon and the communities that protect the forest.

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