Arquivos Room - Fashion Label Brasil

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Press Day NY, new networking and connectivity experiences

Press Day presented the current collections of Brazilian brands at the New York Fashion Week

Fashion Label Brasil, ABEST and Apex-Brasil’s Brazilian Fashion Internationalization Program, and the Azzi+Co showroom promoted Press Day NY at the New York Fashion Week, NYFW, on September 16th and 17th.

Press Day presented the new collections of Brazilian brands: Betina de Luca, Cecília Prado, Juliana Sanmartin, Lenny Niemeyer, Maria Frering, Ostra, Room, Serpui, Triya, Vanda Jacintho and Waiwai.

The return of the in-person event developed the image of Brazilian brands for 32 visitors from the main media and international influencers and generated 52 clippings on Instagram.

Media and Influencers:

US Publications

The Editorialist, Vogue, WWD, WSJ, Coveteur, Harper’s Bazaar, Hearst Group, Town + Country, Financial Times, Cosmopolitan, ELLE, Daily Front Row, Women’s Health, Seventeen, Elle Decor, Veranda, Bustle, Grazia, Who What Wear

International Publications

Vogue México, El Tiempo, Elle Brasil, Elle México, People en Español, Vogue Brasil, Harper’s Bazaar BR

Influencers

Ucha Meirelles: Vogue Brasil; Tanya Ortega: Vogue México & Brasil; Cristiane Peixoto: Harper’s Bazaar BR; Julia Kananovich: Fashion stylist; Monica Sordo: Designer; Melissa Vale: Influencer; Jaclyn Palermo: Hearst; Claudia Rondon: Influencer/Fashion stylist; Andrea Zendejas: Hearst Magazine; Camille: Influencer; Titina Penzini: Hola USA; Amanda Rezende: Influencer; Miriam Pritzer: L’Officiel Brasil; Lauren Hanmann: Influencer

The Importance of Press Day

Press Day is an important tool for promoting and positioning Brazilian brands in the international market.

The return of in-person events creates networking experiences and enhances branding for the main medias and influencers in the fashion world.

“The event was excellent. Not only was the curatorship of the participating brands amazing, but also the structure that was set up by AZZI+Co and the quality of the guests. This type of event should happen more often so that opinion makers and journalists can get to know the brands even better,” says Ana Luiza, a representative of the brand Lenny Niemeyer.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#PressDay #PressDayNY #semanademodadeNovaYork #NewYorkFashionWeek #NYFW #BetinadeLuca #CecíliaPrado #JulianaSanmartin #LennyNiemeyer #MariaFrering #Ostra #Room #Serpui #Triya #VandaJacintho #Waiwai

21.12.21

Brasil Fashion Now brought together 17 Brazilian brands in its second edition

Blog

“The unique designs, the plurality and the varied cultures mean the creations are unique. Discover the best of the country’s trends and innovations.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABEST (Brazilian Association of Fashion Designers), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados (Brazilian footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.

“BFN is a democratic project, an excellent opportunity for brands. For those who have never had any experience with the international market, it offers an enormous learning experience about what it means to take the step towards internationalization, from several important perspectives – such as, for example, seasonality, brand building, collection, price composition, and vocabulary. Even the participation in physical events does not provide this kind of understanding. For brands that already have some type of distribution, the project is an opportunity to be in a channel that serves all the needs for continuity and expansion of your business in a consistent way, cutting steps along the way, reducing costs, and improving processes. With the continuity of the project, now in its third edition, we can see the realization of these relationships that have been cultivated, boosting Brazilian brands around the world”, Manoela Amaro, CEO and Co-Founder of BLANC.

Originality, Plurality, Varied Cultures

Brasil Fashion Now explores all of the originality, trends, and innovation of Brazilian fashion through the international B2B BLANC Fashion platform. Also, the second edition of the event (BFN2), from March to September 2021, presented Brazilian brands: Akra Collection, Andrea Bogosian, Andreza Chagas, Augusta, Catarina Mina, Haight, Inti Brand, Lily Franco, Maneca, Meerk, Osklen, Roberta Mattos, Room, Sy&Vie, Wee (Fashion Label Brasil); TIG and Belier Belier.

BLANC Platform

“BLANC is a powerful sales tool used by prominent brands around the world. It supports online businesses by helping them expand their sales to global markets, offering a wholesale management solution. BLANC proposes an innovative way to shape companies for digital wholesale.”

The platforms offers an intuitive interface to support strategic decisions and is a way to showcase creativity in a structured and professional manner to retailers around the world.

Digital Promotion and Exhibition for the International Market

Brazilian brands promoted results in the total amount of USD 94,669.00 and USD 444,000.00 for future expectations.

“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening their performance and sales through a customized commercial reach.”

About ABEST

The Brazilian Association of Fashion Designers, created in 2003, aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a non-profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brasil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#BFN2 #BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #blanc #blancfashion

15.12.21

Collab Room and Cult Gaia

Notícias FLB

“The bold and distinctive collection was carefully designed to be a wardrobe staple.”

The new member Room launches four new pillow sandals in partnership with the American brand Cult Gaia.

“A collaboration that takes our dream around the world.”

“I rarely see pieces that I fall in love with right away and that’s the reason I created my brand. The moment I saw the originality of the Brazilian design mixed with the puffy touch of the piece, I was sure that I needed to enter into a collaboration and put my brand’s name on a shoe like that. For years I have had the idea of developing a creation that has this cushioned concept and, when I came across the shoe, I saw that it was exactly what I wanted;” “In addition to the unique concept, I also have a great connection with Brazilian handcrafts and I can soon recognize it. My brand’s shoes are manufactured in the country thanks to the incomparable technique they have and I don’t see anything like it anywhere else in the world”, Jasmim Larian, Cult Gaia.

The collab presents one new model and three exclusive colors, with Fifi wooden bases, by Cult Gaia, and nappa leather uppers, which is traditional of Room.

“This bond was very unexpected and at the same time a wonderful surprise for Room. It is super gratifying to see such a successful and creative designer as Jasmin consider her creation a true Objet d’art. Just like Room, I believe that Cult Gaia also follows a very similar concept when it takes inspiration from architecture or furniture to develop our art. Our DNA has a strong connection and we have a very similar line of reasoning – while we see our pieces as the key point of a production, we also see them as a good decorative objects”, Simone Nunes, Room.

18.11.21