Tag Archive for: Sustentabilidade

A sustainable gift guide for a green Christmas”, Vogue Scandinavia.

Vogue Scandinavia featured associate Veja in the December 2021 issue, “A sustainable gift guide for a green Christmas”

“Not only fashionable, Veja’s shoes are all about function. Crafted in recycled materials, the Alveomesh technical fabric ensures the shoe’s breathability, flexibility, and lightness.”

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Vogue #VogueScandinavia

Vert shoes by Marie Claire Netherlands December 2021 issue

Marie Claire promoted associate Veja in the December 2021 issue, “Christmas 2021: the best gift tips for fashion and beauty lovers”.

“Veja shoes have been innovating within the market of vegan tennis shoes since 2005,” Harper’s Bazaar Italia.

“The nuances have changed, the silhouettes are increasingly being studied, materials are ecological and respect the environment. The productive chain of sustainable fashion trends is extended to vegan shoes. In fact, more and more international brands are focusing on the production of shoes and footwear with low environmental impact. Vegan leather, innovative materials that do not harm nature, with new formulas and shades. Thus, which brands to focus on when it comes to buying trendy vegan shoes? New and established brands that have always strived to make sustainable shoes. Here you will find Harper’s Bazaar selection.”

Harper’s Bazaar Italia presented the associate Veja in the December edition, “Vegan shoe brands on the verge of being discovered in the winter of 2020.”

#Vert #Veja #Sustentabilidade #Calçados #Sapatos #Vegano #Ecológico #Harper’sBazaar #Harper’sBazaarItália

“Our work is aimed at raising awareness about the importance of ‘recycling’ metals that have already been extracted from the soil and create a circular production system, without causing environmental, social or economic damage.”

Yby Bank promotes a new cycle for the reuse of metal by means of a circular production system. Yby Bank presents the demand for recycled metals to its network of partners and the supply to metal vendors.

The initiative develops a circular production system to minimize environmental, economic, and social costs, and to maximize the value of the by-product as a new input of production.

“We will focus mainly on buying and selling metals for reuse, with proven tracking record for companies that wish to use a more responsible raw material in its products.”

How much is the relentless search for gold really worth?

Did you know that metal mining has major impacts on the environment and society?

Metal mining has negative impacts on the environment: removal of vegetation in the mining area, water and air pollution, soil contamination and erosion, death of fish and other wild animals.

The activity can also cause social impacts: removal of local communities and indigenous people, child and slave labor, and the enrichment of criminal organizations.

Yby Bank’s work is based on the pillars of information, sustainability, and innovation, with the purpose of reducing negative impacts and enabling the reuse of precious metals extracted from the soil.

“Our work goes far beyond negotiating the purchase and sale of metals. One of Yby Bank’s main goals is to reinforce awareness around other ways of operating this market, without causing negative environmental and social impacts. The means of production can be sustainable and activities that result in deforestation can be avoided by enabling the reuse of metals that have already been extracted from the soil. That is why we highlight the importance of people who are willing to make a difference in the world”, Mayara Rovery, founder of Yby Bank.

Jewelry x Sustainability

How are jewelry companies reducing their negative impacts on the environment?

In view of the positive changes in the mentality of consumers in the fashion industry, companies have changed their processes and created initiatives that reduce their negative impacts on the environment.

In the jewelry sector, brands have found a middle ground between consumption and responsibility. Since 2019, the associate Mariah Rovery works exclusively with reused gold – material from her clients’ old jewelry items, exchanging them for credit in her store.

The Yby Bank project promotes practical and quick access to responsible and traceable metals for brands that have a more transparent mindset in the industry of precious metals.

Stamps for partners and associates

Yby Bank offers seals and membership plans for partners and associates:

Bronze Seal (Ambassador): individuals who support the project and want to help spread transparency and information in the sector.

Silver Seal (Sponsor): companies who support the project, wish to sponsor research in the sector and purchase metal.

Gold Seal (Patron): for those who believe in solutions to reduce negative impact on the environment and want to help fund research for continued development.

Green Seal (100% Recycled Metal certification): companies that want to create solutions with 100% recycled metal and be authorized to expose the seal in their promotional material.

Brazilian brands focused on sustainability display their new collections at the BEFW Milan

The Brasil Eco Fashion Week, BEFW, the first fashion and sustainability week in Latin America holds its fifth edition on September 24 and 25, 2021, at the Milan Fashion Week, in Italy.

BEFW and Fashion Vibes, a fashion, creativity, and art platform, present fashion shows by Brazilian brands that are committed to sustainability, social and environmental initiatives, and textile innovation.

The platform promotes fashion shows and showrooms during the Milan Fashion Week to position eight Brazilian brands and stylists in the international market.

“Brazil is rich in raw materials but also in creativity, which is based on the cultural diversity it possesses. It is a country with a unique worldview and our objective is to demonstrate the development in this direction, promoting designers who value their roots, their culture, and incredible energy in their collections,” says Yulia Palchykova, director of Fashion Vibes.

Founded in 2017, the platforms promote diverse raw materials and production processes for the sustainable fashion market. Brasil Eco Fashion Week held around 250 activities such as fashion shows, talks, lectures, and workshops involving 150 speakers with local and international guests from the areas of business, creation, production, innovation, and technology for fashion.

In 2019, the last edition of the in-person format brought together over 150 companies, including fashion brands, suppliers of industry inputs and innovative companies. The following year, the fourth fashion week received more than 80 companies in the online format.

“In addition to giving visibility to socially responsible fashion brands in Brazil, the idea of our event each year is to hold an in-depth debate, distribute information, propose new business models with the adoption of ethical and responsible practices in the textile industry and fashion markets,” explains Rafael Moraes, executive director of the event.

Fashion Label Brasil at the BEFW Milan

The event’s lineup features the brands Catarina Mina and Gissa Bicalho from the Brazilian fashion internationalization project called Fashion Label Brasil.

Catarina Mina

“We believe in a different kind of fashion, focused on the ones producing and concentrating its efforts on questioning, rethinking, reflecting, and making decisions that take the collective into account. Fashion that sustains itself in a future based on collaboration.”

The Olê Rendeiras project, a partnership between Catarina Mina and QAIR Brasil, an independent energy producer, presents the ‘Litorânea, caderno e memórias do mar’ collection at the Brasil Eco Fashion Week.

“Litorânea comes to that bobbin lace is not just the lace from Ceará, it’s the lace from the seashore.”

The initiative values, reframes, and perpetuates bobbin, the lace from Ceará, with transparent and responsible handcrafter fashion.

“Indeed, the bobbin lace is memory, but it is mainly future. This is the knowledge that will be seen on the runway, revealing this ancestral work as a possible path for a new generation of female artisans. It is art that makes them go even further, without losing the sound and smell of the sea. So, it is based on this extended reach that Olê crosses the ocean, breaks borders, and lands in Italy for one of the biggest fashion weeks in the world.”

WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is  full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.

A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.

Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.

From September 23rd to 26th, the physical fair presents the brands of Fashion Label Brasil, the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil: Akra Collection, Catarina Mina, Haight, Room, Lily Franco and Água de Coco supported by the Brazilian Consulate in Milan, and the associates Osklen and Dotz. The Blanc Fashion digital fashion platform will represent the Fashion Label Brasil brands: Lily Franco, Akra Collection, Catarina Mina and Room, in the event.

Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”

WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.

On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.

MRE and Secom Milan

The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.

In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.

The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil 

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirawhite #whitemilano #moda #fashion #sustentabilidade

Amazon and Fashion

To protect the Amazon, one of the most valuable natural assets and the largest natural reserve on the planet, Brazilian brands have developed initiatives that empower coastal communities and use ecological raw material to renew the local flora and fauna. Brazilian fashion is sustainable and unique in its identity.

Indeed, we are polluters. The fashion market has great challenges ahead. No wonder, several movements and initiatives are spreading throughout the world. For many brands, it is still no possible to be 100% sustainable. There are many factors to consider for restructuring the entire chain, but it is vital to be aware of the tools and pay attention to the transformations that are already in course.

The future of the industry depends on a more sophisticated outlook to reassess the industry’s goals, adapt management schemes and seek strategies not only to meet customer demands, but also to review work processes and the chain as a whole.

Amazon Made in Brazil 

Sustainability is not an option. Now, consumers are seeking transparency and the pandemic has surely accelerated the tendencies that were already underway before the crisis.

“We are aware of the problems and challenges involving our biome, but it is more a question of knowing what tools we need to overcome these issues and the results we must attain. Our job has been geared towards proposing a positive agenda for the sustainable development of the biome. Amazon Day is a day of celebration,” emphasizes Maria Cecília Wey de Brito, general secretary of WWF-Brasil.   

September 5th was chosen as the date to promote awareness regarding the need to preserve the world’s largest tropical rainforest.

OsklenVert, and the sustainable processes in the Amazon

Osklen 

Osklen, a Brazilian brand committed to sustainability, found a way to consciously use the skin of Pirarucu fish from sustainable farms in the state of Rondônia, in the Amazon, which was previously being discarded and becoming a polluting element.

Pirarucu is one of the largest freshwater fish on the planet. It is a native species from the Amazon and a vital part of the ecosystem, in addition to being a source of income for riverside communities that live off non-predatory fishing.”

The process implemented by Osklen protects the species, balances the region’s food supply and economy, while also contributing to the preservation of the Amazon Forest.

“When compared to cattle raising, this system emits far less quantities of carbon dioxide and helps reforest the region. Pirarucu breeders can reach 40% more productivity than cattle breeding using the same amount of land.”

Simultaneous actions unite us in the search for solutions

Hub-E and Pre-COP Conferences are held in September 2021, and it is where Oskar Metsavaht, founder of Osklen, presents workshops to inspire, engage and promote a change in mindset when it comes to sustainability.

Hub-E presents the 6E’s concept of Instituto-E: earth, environment, energy, education, empowerment and economics. Learn more.

Vert 

Vert, a clean urban design footwear brand, features its 100% Brazilian production and raw material, always seeking positive impact, both social and environmental.

Since 2005, the brand has used around 120 tons of organic cotton and 75 tons of wild rubber from the Amazon. During this period, 160 people were given job opportunities in the brand’s cooperatives and over 30 direct jobs were created around the world.

“Vert bets on fair trade as an essential tool for green economy.”

Each pair of sneakers sold generates an average of BRL 1.10 for cotton producers in the Semiarid Northeast and BRL 1.00 for rubber tappers in the state of Acre. As an incentive, Vert pays an additional BRL 2.50 per kilo of cotton, which associations use to improve working conditions.

“We don’t believe in a romantic view of ecology. Our path is economic recovery. At Vert, this involves social work: the rubber tappers and the cotton producers receive a distinctive value for preserving our forests and Brazilian land,” explains François-Ghislain Morillion, co-founder of the brand.

Vert develops shoe soles made from native Amazon rubber, from the Chico Mendes co-op, which in partnership with WWF and the state of Acre’s government, generates income for 90 rubber tapper families who extract the raw material from the heart of the forest.

The process features the Smoked Liquid Sheet (Folha Defumada Líquida – FDL) technology, developed at the University of Brasília by professor Floriano Pastore, that transforms latex into semi-finished rubber sheets, without any intermediate industrial interference, and has a higher resale value.

“For the soles of our sneakers, we buy rubber directly from three rubber tapper associations in the Amazon, paying a differentiated price for latex. This fair pricing values the work of rubber tappers and thus helps combat deforestation.”

Vegan raw material

Transparency is one of the brand’s main commitments and its possible to find information about the chain of production and management, including the stages in which the brand has not yet achieved 100% sustainable solution.

“Our synthetic suede is made in Brazil in a factory that monitors the use of water and chemical products. Even so, synthetic suede is still petroleum-based, and our goal is to find 100% organic alternatives.”

On the brand’s website, they explain the origin of materials used in their production, while also presenting the obstacles and difficulties faced in the process: “CWL is an alternative material to leather we have used since January 2019 in the Camp model. It is of biological origin and composed of corn. Today, it is difficulty to trace the corn production sector, where the large scale ends up hindering the transparency of the bio-plastic industry. We are looking for solutions to accompany the entire organic agricultural waste chain.

It is also important to point out that Vert Shoes (known abroad as Veja Shoes) is a company undergoing certification by B Corp. “Selo B” is a certification that assesses the company’s global impact, “A global community of leaders who use their businesses to build a more inclusive, equitable and regenerative economic system for people and for the planet.” (Learn more about B Corp Certification). Yes, we are polluters, but changes are already underway, and the fashion industry will not be left behind.

Hub-E and the Pre-COP Conference, sustainability workshops
“Redesigning sustainable thinking in the design capital of the world.”

Oskar Metsavaht presents in Milan, Italy, Hub-E and Pre-COP Conference, workshops to inspire, engage and promote a mindset change regarding sustainability.

Instituto-E, the British Chamber of Commerce for Italy and Industrie Cosmetique Reunite, the Italian fragrance industry, have joined forces to create an international center for the exchange of knowledge, best practices, and inspiring cases of sustainable development.

Hub-E represents Instituto-E’s concepts: earth, environment, energy, education, empowerment, and economics.

– Earth: Gaya theory, to value the relationship, knowledge, respect, admiration, and interdependence between nature and all living beings.

– Environment: promotes the conscientious management of natural resources according to the convention’s indicators on biological diversity.

– Energy: publicize, promote, and encourage energy efficiency solutions as one of the fronts against climate change.

– Education: education as the base for na effective change in social, environmental, and economic mentality.

– Empowerment: knowledge, training, and education as tools for effective development, and transformation.

– Economics: economy in sustainability to increase the social, environmental and governance impacts of projects, initiatives, and companies.

“Italian Excellence, British Values, Brazilian Sustainable Thinking, National and International Organizations and Institutions in a mission to inspire and create change.”

The Pre-COP, from September 3rd to October 2nd, features representatives from 35 to 40 countries, the UNFCCC Scretariant, Chairs of the Convention’s Subsidiary Bodies, and stakeholders who play a key role in the transition to sustainable development.

Workshops:

September 30th 
1. Redesign
Age range: 15-29 – free of charge

“Young people will use recyclable materials to create objects and will be monitored by experts to change the way they relate to what is generally considered garbage.”

Online reservations on the website or on social networks.
Number of participants: 30 max.

September 30th and October 1st
2. Eco-città del futuro
Age range: Children from 5 to 9 years old – free of charge

“The children will draw and color the city of the future guided by an educator who will lead them to think about sustainability in an imaginary atmosphere.”

Online reservations on the website or on social networks.
Number of participants: 20 max.

September 30th and October 1st
3. Gaya- restoring connection
Age range: open to the public, free of charge

“Participants will have the opportunity to experience activities that reconnect them with nature, such as yoga, personalized bio perfume, mindfulness, herbal teas, among others.”

Online reservations on the website or on social networks.
Number of participants: 30 max.

#oskarmetsavaht #institutoe #sustentabilidade #hube #precopconference

ÁGUA DE COCO and La Villa Group developed a joint effort for cleaning the city of Jericoacoara

“Part of ÁGUA DE COCO’s commitment to the environment is to dedicate itself to the preservation of the natural abundance and the infinite beauty that it provides to us.”

When we talk about the ongoing changes and a more holistic look at the processes, it is always important to remember that in order to be sustainable we have to be aware of the social, environmental and economic pillars. The balance between them is a constant pursuit and many of the Fashion Label Brasil brands are attentive and looking to build an important network of responsibility measures.

The beachwear label ÁGUA DE COCO and the La Villa Group hotel present the ÁGUA DE COCO Verde project, “awareness and sustainability.”

The social actions and nature conservation project expressed the environmental awareness and the importance of preserving the environment in the cleaning task force in the city of Jericoacoara, in the state of Ceará.

The local community, tourists, and the recycling plant cooperative, which is over 50 people, traveled eight kilometers to Árvore da Preguiça, a symbol of the resistance of the local nature, located between the National Park and the Riacho Doce Beach.

The initiative collected 873kg of waste for the recycling plant and distributed eco-bags to encourage the reduction in the use of plastic bags and support the Zero Plastic project from Jericoacoara.

“This is just one new chapter in a story written by the ÁGUA DE COCO Verde project that will extend to several other destinations in need of social actions”

Network support

The ÁGUA DE COCO Verde project supports three institutions that assist people in different situations of vulnerability: Pais Afetivos, which welcomes the LGBTQIA+ community or people whose fundamental rights are violated; Arquitetura na Periferia, which is a project that works to improve the housing of women from the lower income outskirts; and Associação Fala Mulher, which addresses the issue of domestic violence against women, the construction of gender equality and the promotion of female financial independence.

“Each one of them works within different social initiatives, offering courses and support through social Workers, psychologists and lawyers. It is a work that is done with great seriousness, transparency and, above all, love. Lets do good together!”

#aguadecoco #aguadecocoverde #sustentabilidade #jeri #jericoacoara

“A global Community of leaders who use their businesses to build a more inclusive, equitable, and regenerative economic system for the people and for the planet,” Sistema B Brasil.

Movement B is a future possibility for companies that believe in a new economy.

A survey run by McKinsey & Company highlighted the circular economy and social, environmental, and economic sustainability as the future of fashion.

“Consumers will increasingly expect—and demand—an emphasis on sustainability from fashion brands. Circular business models won’t be optional.”

“Notably, environmentally- and socially-focused companies are considered by younger cohorts to be better prospects as employers, and the vast majority say they would be more loyal to companies that are aligned with those values”, Business of Fashion.

“I think the fact the brand belongs to Kering, and having Kering expressing commitment towards sustainability and values as a group, makes a difference. You work in an environment where this matters”, Cédric Charbit, Balenciaga chief executive.

The Certification of B Companies is administered by B Lab Standards Analysts, a non-profit organization founded in 2006 in the United States. The standards for Certification B are overseen by B Lab’s independent Standards Advisory Board. The Global Governance Council oversees the global growth of B Lab and the B Movement. Currently, Brazil has 202 certified companies, two ABEST associates (Flávia Aranha and Movin), 705 LATAM companies, and 3843 companies worldwide.

“We have been certified by Sistema B since 2016, an initiative operating in more than 50 countries that consolidates transparency in the processes of production and the concerns about social and environmental impacts, equating them to profit in the company’s management priorities”, Flávia Aranha.

“We are the first Brazilian fashion company to be certified as a B Company (B Corp Certification), which recognizes and validates new organizational models that encourage the use of corporate power to solve social and environmental issues, always in synch with the concept of solidary economy,” Movin.

The B Impact Assessment (BIA), a free, online, and exclusive tool, analyzes and monitors the company’s performance and positive impacts recognized by the market in five different areas: Governance, Workers, Clients, Community, and Environment.

“Our certification looks at the entire company, not just the product. It looks at how you treat your workers, your community and the environment”, affirms Katie Kerr, communications director at B Lab.

The purpose of making an impact is at the heart of the business models of companies that are certified by Sistema B. They promote profits and growth as a force for good: generating a triple positive impact for their employees, communities, and the environment.

“B Companies are a new type of business that balances purpose and profit, while considering the impact of its decisions on its workers, clients, suppliers, the community and the environment. These are companies that strive to be better FOR the world and not merely the best IN the world”, Sistema B Brasil.

Certification for a B Company requires four essential attributes: a strong purpose – all actions are driven and committed to generating positive impact for society and the environment; adhesion to Clauses B – the company reinforces and protects its mission of committing to social and environmental responsibilities throughout its operation; commitment to continuous improvement – B Companies are committed to operating with high standards of transparency, in addition to continuously improving the management and impact measurement; acting with interdependence – the power of interdependence and mutual collaboration between companies to develop a more inclusive, equitable and regenerative economy.

“More than a certification, it is a proof of commitment”, Sistema B Brasil.

Vert Transparency

“Vert is a Brazilian ‘look’, it goes beyond the tennis shoe, check out how it’s done.”

“How are Vert shoes made? How much do the workers earn? How much does the organic cotton producer earn? What kind of chemical products are used in a pair of Verts? Vert’s transparency boils down to about ten questions.”

Since 2004, Vert sets the price of organic and agroecological cotton in advance, in accordance with producer associations in Brazil and Peru.

Contracts guarantee greater financial security for producers due to the uncorrelated market prices and its fluctuations. “This financial security is stronger because they know how much they will earn from cotton before even planting it.”

Vert invests in research and new technologies. It also presents fair trade and more economically equitable organic raw materials for all parties involved in the chain of production.

The entire inventory of the Parisian store and e-shop is run by ASF employees (Atelier Sans Frontières), who are responsible for receiving Verts that are shipped from Brazil, organizing storage, as well as preparing and dispatching orders.

Atelier Sans Frontières promotes professional inclusion of people that have been left out of the job market, offering adequately paid employment and personalized social support, so that they can develop a career plan.

Fair Trade

Since 2004 the brand has applied the principles of fair trade: it works directly with producers and eliminates intermediaries.

“We pre-finance harvests by up to 40%. In other words, organic cotton is bought a year before becoming a shoe.”

“At the beginning of the year, we agreed on the cotton price by signing an annual contract with the cotton producers. This way, producers know how much they will earn from the harvest before planting a single seed. This price is market-related to ensure that producers can live decently and reinvest in their lands.”

Vert’s ‘preferred’ materials

Vert regards recycled PET, organic cotton, chrome-free leather, organic jute, CWL and recycled cotton as ‘preferred’ materials. The conventional cotton is used as a complement for specific fabrics.

B Corp

“We decided to carry out this certification to improve Vert in various ways.

Now that Vert’s team is composed of more than 150 talents, B corp is a good way to test how the company actually works. It took us almost a year to go through all the questions and some weak spots were revealed. For instance, Vert’s governance is flawed. There is no board, there are no investors, and exclusively the two founders of the company make many decisions.

Therefore, B Corp will help us to become aware of and highlight our weaknesses as a project, and to come up with better goals and standards.

There is still a long journey ahead of us, and B Corp will be of much help.”

#design #moda #fashion #selob #movimentob #sistemab #sustentabilidade #BTheChange

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