Tag Archive for: Sustentabilidade

Osklen represented the alternative urban movement in the new collection

A pioneer in the ASAP concept – As sustainable as possible, as soon as possible, Osklen expressed the balance between urban spaces and nature, the axis of the brand’s lifestyle culture, in the new COMMUTING capsule.  

“In a world that is increasingly fast, agile and globalized, and has been transforming the lifestyle of large urban centers, the COMMUTING capsule translates a movement that has been gaining more and more followers.”

The new collection portrays the brand’s freedom, autonomy, and vision of sustainability in the alternative elements for zero emission urban travel with the least impact on the environment: skateboard, bike, scooter, or any non-polluting means of transportation.

The brand represented the influence of streetwear and the concept of functionality in the set of pieces that was created specifically to accompany these journeys that play a key role in the scenes of large cities.

The COMMUTING capsule features comfort, convenience, and urban influence in the reflective tapes of the SUPERLIGHT line in super light nylon, waterproof finish, and improvement of the Polygiene technology, an antibacterial treatment that allows for less washing and the conservation of water, energy, and chemical products.

“Alternative transportation to help the environment. Walking, Cycling, Skateboarding”.

#design #moda #fashion #osklen #sustentabilidade #COMMUTING

Osklen jumpsuit at Vogue Italy

The sustainable Brazilian brand Osklen in the curatorship “low-cost jumpsuits are the cool and chic garment to wear all summer long” by Vogue Itália

The Boléia collection depicts the Vernacular concept and essence

Misci presented the new Boléia collection at SPFW N51, “to discuss what is ours by essence from the Vernacular perspective.”

The brand explored a new perspective of the Vernacular concept: a collection inspired by truck rides.

“In this season’s presentation, Misci will materialize through the design approach, the dreams and perspectives of those who leave their homes in search of their dreams.”

The Boléia collection expresses the famous phrases of Brazilian popular culture in the prints, textures, and colors of jacquard in national raw material, such as organic cotton from Paraíba and silk.

“A pocket in front of the top is vernacular design – an affective memory rescue when remembering our mothers and grandmothers, who kept their money in their bras.” “It’s simple, but a strong image of many Brazilian women.”

“I grew up and was raised on the edge of the federal highway, in a cabaret that my family owned. I remember when I was arguing with my grandmother. I’d go to the side of the road to hitchhike. She would come running after me so I would come home,” “It is an exciting collection, because I celebrate the women of my life. I was raised by them and it’s been a year and three months since I last visited them because of the pandemic,” said designer Airon Martin for Elle magazine, “inspiration comes from his childhood.”

Misci saw in the culture and roots of Brazil the potential for the construction of three new narratives for the season: Misci + Tiê, Therpol and the sustainable fashion and Óticas Ventura – made in Brazil.

The first collab reveals the Brazilian fashion of Misci and the cachaça Prata da Tiê, to resignify trivialized terms of our language.

The second collaboration is the slipper developed by Therpol, thermoplastic based on natural rubber – biorenewable source of raw material that allows the production of rubber artifacts and that uses the same injection system of the production of plastic parts.

And in the last story, three models of glasses created from a re-reading of a classic model of Ótica Ventura.

“An award-winning silver cachaça and a 100% sustainable sandal are some of the stories that will be told exclusively at this time.”

Watch on SPFWs Youtube channel the show in full

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

Flavia Aranha exhibited the new collection at SPFW N51 to celebrate the theme of regeneration

Flavia Aranha presented the film-collection Sopro, alongside the musician and producer Betão Aguiar, to close out the São Paulo Fashion Week N51 and celebrate regeneration as the future of sustainable fashion. On Sunday, the 27th, the stylist was invited to a sustainability round table, a chat about building a sustainable brand.

The collection reused the waste destined to the brand’s fabric bank to design it from a new chapter. “I enjoyed seeing the brand in this new place. Gathering pieces is gathering memories. There’s something simple about it,” she told Elle magazine.

The brand expresses sustainability and conscious development in the reuse of the studio patches with patchwork technique, in partnership with the Artisans of Muquém (Goiás) and Artisans of Maciel (Minas Gerais).

The collection features clothes in cotton, linen, silk and natural and organic wool, animal accessories, created in partnership with the brand Arqvo, whistle necklaces of the artisan from Espírito Santo, Maurílio Coelho and magnifying glass necklaces. Also, the tapestry pieces should be highlighted, handmade by women of the Lagoa do Carro (Pernambuco) Tapestry Association, using Merino Wool yarns from the partners of the Fios da Fazenda (Rio Grande do Sul) brand and then sewn by the FA team. The slippers in Taboa were made by the Association of Women Artisans of Guapiara Arte Vida and finished with patchwork of the fabrics used in the show.

The colors and dyeing were created in copper cauldrons from simple materials, leftover food – onion husks, avocado seed, black rice broth and beans, Creole corn straw, catuaba – to recreate the tones of the sky.

“Mother earth smiles and celebrates the care and love of wise women who come from time to time to rescue ancestral teachings, combined with the techniques of the future, print, document, and announce a new time.”

You can watch the show in full on SPFW’s Youtube channel

“This film is a utopian daydream in dystopian times. A sensory and timeless outlook at the life that passes through us. The camera stands like the air: floats, levels, runs. It records the body, skin, tissue of these women who inhabit our clothes,” completes  Flavia Aranha.

You can watch the show in full on SPFW’s Youtube channel

#bancodamoda #BemJuntas #iguatemidaily #soudealgodao #spsmdet #spfw #spfwn51

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