Tag Archive for: White

“Concept Trade Show – a real trait d’union across companies, buyers and showrooms – during Milan Fashion Week.”

From February 24th to 27th, White Milano “Sign of the Times” presented the new collections of the brands from the Brazilian fashion internationalization program at Tortona Fashion District, Fashion Label Brasil, by ABEST and ApexBrasil: Thais Bernardes and Dotz.

“The fair was very well organized and most of the buyers who attended were Italian, but Germans, Belgians, and Greeks also visited. Overall, it was a productive fair in terms of networking and very important for the brand’s communication,” Thais Bernardes.

Fashion, Network, Trends, Business

The financial results of the show add up to US$ 18,000.00 and US$ 31,000.00 with regards to expectations for new businesses in the next six months.

​​All at the same time

According to the organization, there were about 400 brands from all over the world and more than 20 thousand people in four exclusive locations. More than a fair, White Milan is considered to be a hub for brand exhibitions, a hybrid between an event and a showroom to offer consultancy and even a networking platform for companies that are rewriting the rules of supply chain in terms of sustainability and technology, with added value.

The interest in ecological and digital transition is particularly represented by the WSM (White Sustainable Milan Edition), a platform that gives visibility to industry operators and to sustainability and technology enthusiasts.

What we saw were alternative materials for new forms of production processes and for the consumer’s own experience. In addition, we could see physical products being launched physically, business units dedicated to the metaverse, and digital passports to attest the products’ sustainability. There was an unprecedented synergy between brands and gaming platforms seeking alternative forms of promotion.

With an intense cultural program that is complementary to the business, there were three targeted areas (lectures, workshops, and education) designed to involve and invite people not only fashion, culture, and technology professionals, but also the public and academic world to debate certain issues. Wired Italia, for example, participated through a program of exclusive lectures, dedicated to the intersection between fashion, innovation, technology, and sustainability.

“Sign of the Times”

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

“Key omnichannel platform for fashion operators, leader in the universe of information and international networking, with a consolidated strength able to connect nieche brands, contemporary fashion, business.”

White Milano, the main Trade Show at Milan Fashion week, presents the brands Fashion Label Brasil, Thais Bernardes and Dotz from February 24th to February 27th, 2022.

The international fashion fair fosters the connection between companies, buyers, and showrooms in the Tortana Fashion District.

“Sign of the Times” Concept

“Sign of the Times comes from a need of creating something new, for us and for all of you. Sign Of The Times means accepting how times are changing and how much we are willing to be part of it through new projects and revolutionary ideas that give voice to the dreams of new generations”; “The world requires a new vision, a new point of view, to rethink together a new era of fashion, kinder and less hectic, for the individual and the environment. TIME, time, is an essential value. Let’s take care of our time together.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with ApexBrasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#whitemilano  #feirawhitemilano #feirawhite #fashionweek #milanfashionweek #milanofashionweek #moda #fashion #thaisbernardes #dotz #apexbrasil #abest #fashionlabel #fashionlabelbrasil

WHITE Milano is the reference tradeshow for international womenswear, at the core of Milano Fashion Week. The omnichannel platform, leader in international network and communication, connects niche brands and contemporary fashion to business. The place is  full of projects with an accurate selection of cutting-edge brands, consolidated fashion houses, experimental designers and innovative start-ups.

A crossover of arts, design, culture and technology, where the new venues of fashion are explored and special installations are created by WHITE’s founder, Massimiliano Bizzi. Today, VISUAL and LAYOUT are amplified and enriched thanks to the Creative Direction of Beppe Angiolini, Ambassador and Creative Director for the physical trade show.

Fashion Label Brasil is the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil (the Brazilian Trade and Investment Promotion Agency). Our proposition is to promote Brazilian brands and Brazilian fashion abroad, highlighting the country’s image as innovative and contemporary.

From September 23rd to 26th, the physical fair presents the brands of Fashion Label Brasil, the Fashion Internationalization Program of Added Value, created by the Brazilian Association of Fashion Designers in partnership with Apex-Brasil: Akra Collection, Catarina Mina, Haight, Room, Lily Franco and Água de Coco supported by the Brazilian Consulate in Milan, and the associates Osklen and Dotz. The Blanc Fashion digital fashion platform will represent the Fashion Label Brasil brands: Lily Franco, Akra Collection, Catarina Mina and Room, in the event.

Beppe Angiolini, founder of SUGAR states: “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. I am glad to be able to work with WHITE especially because it represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported.”

WHITE DESIGN: the revolutionary initiative that turns the spotlight on the theme of recycling, to dress salons with recycled fabrics and materials and natural dyes.

On top of this 360-degree vision is WSM White Sustainable Milan, an internationally recognized event that is part of WHITE’s integrated communication project to raise consumer awareness of the high environmental and individual impact caused by the massive production of low-cost chains.

MRE and Secom Milan

The Ministry of Foreign Affairs (MRE) financed the participation of nine brands supported by the Consulate of Brazil in Milan – Secom Milan: Akra Collection, Catarina Mina, Haight, Room, Lily Franco, Água de Coco, Andrea Miller, Serpentina, and The Paradise.

In 2019, Secom Milan and the Ministry of Foreign Affairs (MRE) created the Brazil Summer Fashion Project to promote the internationalization of Brazilian fashion brands at fairs and events in the northern Italian region.

The Trade Promotion Sector of the Consulate of Brazil in Milan – Secom Milan supports Brazilian companies, business associations and institutions to strengthen the economic, commercial, and business relationship between Brazil and northern Italy.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers (ABEST) aims to strengthen and promote Brazilian design and fashion. Its main purposes is to help the development of Brazilian brands with international reach and guarantee the authenticity and creativity of every single one of them, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all the segments linked to fashion. Currently, ABEST, which is a non-profit organization, has 120 brands from all over Brazil that export products to 57 countries. Moreover, it constantly carries out strategic approaches to expand its penetration throughout new markets around the world and strengthen relations with those it has already conquered.

About Fashion Label Brasil

Fashion Label Brasil, an added value Brazilian fashion internationalization program, was created in 2003 by ABEST in partnership with Apex-Brasil, and its proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special initiatives – to expand penetration in new markets around the globe and strengthen relations with those already conquered.

About Apex-Brasil 

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The agency carries out diversified trade promotion initiatives that are aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and influencers to learn about the Brazilian structure of production, among other business platforms that also aim to strengthen the Brazil brand. Apex-Brasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.

#feirawhite #whitemilano #moda #fashion #sustentabilidade

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