Tag Archive for: Who’s Next Paris

Who’s Next Paris: Brazilian brands will be present at the fair

Paris receives three Brazilian brands for fashion fair

One of the most traditional fashion fairs in Europe, Who’s Next Paris takes place from January 21st to 23rd at Porte de Versailles, Paris (France) and will feature exhibitions by Brazilian brands Cecilia Prado, Melissa and Rio de Sol, representing ABEST (Associação Brasileira de Estilistas), Abicalçados (Brazilian Association of Footwear Industries) and TexBrasil (Program for the Internationalization of the Brazilian Textile and Fashion Industry) with the support of ApexBrasil (Brazilian Agency for the Promotion of Exports and Investments).

The event focuses on hot topics in the fashion world: sustainability, lifestyle, trends, beauty and networking. Our brands promoted in this edition bring all this with a Brazilian touch. Cecilia Prado had its last socio-environmental impact project in 2021, when it launched a collection of shawls and ponchos reusing textile materials that would otherwise be discarded from the factory itself.

Melissa makes vegan and recyclable shoes, in addition to always being present in the biggest trends of recent years. Rio de Sol is also an eco-friendly and sustainable brand, making timeless and durable beachwear.

For more information, visit https://whosnext.com.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for developing the competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main proposal is to help the development of Brazilian brands with an international reach and guarantee the authenticity and creativity of each one of them, in addition to publicizing the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly carries out strategic actions to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About FASHION LABEL BRASIL

FASHION LABEL BRASIL, Program for the Internationalization of Brazilian Fashion with Added Value, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special actions — to expand penetration into new markets around the world and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and clothing sector to develop strategies to conquer the global market. Over 20 years, it has already helped around 1600 brands to enter the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Trade and Investment Promotion Agency (APEXBRASIL).

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is the entity that represents the national industry, the fifth largest footwear producer in the world, the largest in the West. Founded in 1983, ABICALÇADOS, headquartered in Novo Hamburgo/RS, has in its membership companies of all sizes and which account for more than 65% of the total pairs produced in the country. The entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results.

About BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase exports of Brazilian footwear brands through development, commercial and image promotion actions aimed at the international market.

Brazilian fashion appears at Première Classe Paris

Biennial fashion fair promotes brazilian brands in Paris

Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.

For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.

About APEXBRASIL

The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.

About FASHION LABEL BRAZIL

FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.

About TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).

About ABIT

The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.

About ABICALÇADOS

The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.

ABEST, ABIT, ABICALÇADOS and associated brands at WHO’S NEXT PARIS

Brazilian fashion groups participate in fair in Paris in September.

The highly prestigious fashion and design event, WHO’S NEXT, which takes place in Paris from the 2nd to the 5th of September, features 6 brands from the projects FASHION LABEL BRASIL (ABEST- Brazilian Association of Fashion Designers), TEXBRASIL (ABIT- of Textile and Apparel Industry) and BRAZILIAN FOOTWEAR (ABICALÇADOS- Brazilian Association of Footwear Industries), internationalization programs carried out through partnerships between APEXBRASIL (Brazilian Agency for the Promotion of Exports and Investments).

The FASHION LABEL BRASIL group is composed of the brands Lenny Niemeyer and Cecilia Prado, while the TEXBRASIL program group is composed of the companies Marie Mercié, Paola Bernardi and Rio de Sol. BRAZILIAN FOOTWEAR is made up of the Melissa brand.

For more information, read the full article here.

WhosNextParis #Evento #Paris

PROMOTED BY

CONTACT

Av. Paulista, 1842 – North Tower – Sala 155
São Paulo/SP – CEP 01310-945

claudia@abest.com.br
www.abest.com.br

en_GB
en_GB pt_BR