Biennial fashion fair promotes brazilian brands in Paris
Organized by Who’s Next and especially dedicated to fashion accessories, the European event Première Classe Paris takes place from September 30th to October 2nd during Paris Fashion Week (September 26th to October 4th) at Jardin des Tuileries, France. Exposing models of all kinds of accessories, it gathers and attracts the attention of journalists, stylists and offices in the fashion world.
For 30 years, the biennial fair has selected selected brands from around the world, relying more on creative, authentic and high-quality designs for exposure to fashion professionals and buyers. Therefore, it has the presence of the brands Dotz, Sy&Vie, Serpui and La Sirène representing the Fashion Label Brasil program of Abest and ApexBrasil. As for Sophia Hegg and Serpentina, brands also include TexBrasil (Abit). By Abicalçados, it will be the Melissa brand.
About APEXBRASIL
The Brazilian Trade and Investment Promotion Agency (APEXBRASIL) works to promote foreign products and services abroad and investments for strategic sectors of the Brazilian economy. The Brazilian Services Agency carries out international trade promotion actions, aimed at promoting exports and valuing international products and services abroad, such as prospecting and national business organizations, organizations supporting large fairs, visits by foreign buyers and opinion makers. to learn about the Brazilian production structure, among other business companies that also aim to strengthen the Brazil brand. APEXBRASIL coordinates foreign direct investment (FDI) researchers for Brazil with a focus on strategic sectors for the development of competitiveness of Brazilian companies and the country.
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to promote Brazilian design and fashion. Its main development aid is within the reach of each and guaranteed the creativity of growth and creativity of each one of them, publicized the development and Brazilian lifestyle brands in Brazil, promoted internationally thus for the one of all linked to fashion. Currently, ABEST, which is not for profit, has 120 brands from all over Brazil that export products to 57 countries. In addition, it constantly executes strategic actions to expand its penetration into new markets around the world and strengthen relationships with those it has conquered.
About FASHION LABEL BRAZIL
FASHION LABEL BRASIL, Value Added Brazilian Fashion Internationalization Program, was created in 2003 by ABEST in partnership with APEXBRASIL, whose proposal is to position the image of Brazilian fashion abroad, valuing the image of an innovative and contemporary Brazil. The program has strategic activities — Buyer and Image Project, International Fairs and Parades, Showroom Project, in addition to special ones — to expand penetration in new markets around the globe and strengthen relationships with those already conquered.
About TEXBRASIL
The Brazilian Textile and Fashion Industry Internationalization Program (TEXBRASIL) works with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, already helping around 1600 brands get on the agriculture trail, doing USD 9 billion in business. The Program is carried out through a partnership between ABIT and the Brazilian Agency for the Promotion of Exports and Investments (APEXBRASIL).
About ABIT
The Brazilian Textile and Apparel Industry Association (ABIT), founded in 1957, is one of the most important entities among the country’s economic sectors. It represents the workforce of 25.2 million companies installed throughout the territory, companies of all workers that together employ more than 1.5 million national and productive workers, size, an annual turnover of US$ 48.3 billion.
About ABICALÇADOS
The Brazilian Association of Footwear Industries (ABICALÇADOS) is an entity that represents a national industry, the fifth largest producer of footwear in the world, the largest in the West. Founded in 1983, ABICALDOS, headquartered in Novo Hamburgo/RS, has a membership of all sizes and accounts for more than 65% of all peers in the country. An entity represents an industry that directly employs more than 290,000 people. Its mission is to represent, defend, develop and promote the Brazilian industry with respect, excellence and results.
