British Vogue March edition introduced the Hollywood 2021 portfolio, featuring 27 of the biggest stars in the film industry such as Viola Davis.
British Vogue celebrated the 2017 Oscar winner for best supporting actress with a styling that included white gold ring and earrings and diamonds by Brazilian designer Fernando Jorge.
Sustainable handmade crochet brand Catarina Mina, which conveys the purpose of fashion focused on those who manufacture it and it’s sustained in a collaborative future – valuing people who think, create and sew the web and history of the Ceará (state located in the northeastern part of the country, on the Atlantic coast) brand – starts off its internationalization project.
In February the brand created a global Instagram account, and the expectation is to open an e-commerce store with a direct distribution point in Miami, facilitating the brand’s international export logistics and actions.
Jewelry brand Prasi brings together classic jewelry techniques and the Brazilian cultural multiplicity native in the identity of the designers, Helena Sicupira and Mariana Prates.
The brand, inspired by the people who have pointed out the way to architecture and modern art in Brazil- creating timeless works- is expanding its reach.
Currently, Prasi sells through physical and virtual channels worldwide. In Brazil, the biggest seller point is online with its physical partner NK Store, in São Paulo.
Some international sales points include Brentwood Market on Goop, and Dover Street Market, in LA and London. As for its online partners, Goop, Threadstyling and Moda Operandi- that recently started a partnership after the brand’s attendance in a trunkshow.
In 2021, “we are very excited, as we will not only debut a new family on Mother’s Day, but we will also add new pieces throughout the year to families that are already iconic!”
Angelina Jolie was the British Vogue’s March 2021 cover, in Ana Khouri’s jewelry, Cristina Earring and Maia Ring.
The collection of the complete sculptural alphabet, developed by designer Paola Vilas, is in Vogue Italy this month.
With a personalized fashion, expressing the identity, several jewelry companies created their alphabet with initials in different size, color and font.
After the premiere Locked Down film, starring Anne Hathaway, the actress used her garden to make the “red carpet”.
In the photo session, Anne wore three luxurious dresses: one Versace copper, one Azzaro gold and one Vivienne Westwood blue, and jewelry signed by Brazilian designer Ana Khouri.
Actress Naomi Watts was the January 2021 Vogue Australia magazine cover star, with Diamond Phillipa Ring jewel, by Ana Khouri, a Brazilian designer who defends
the theory and practice of sustainable jewelry.
Actress and singer Selena Gomes wore jewelry from Brazilian designer Ana Khouri during a fashion photoshoot for Vogue Mexico magazine.
Hola! Magazine photographed Juliana Awada, entrepreneur and former Argentina first lady, with a 100% natural ORIXAì bag from the Brazilian brand Akra Collection.
Between September 1st and November 1st, the Coterie tradeshow had its first digital edition, which counted with the participation of 29 Brazilian brands. The companies had the support of Texbrasil, Fashion Label Brazil and Precious Brazil – internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Stylists) and IBGM (Brazilian Gems and Precious Metals Institute), respectively.
The Brazilian delegation at Coterie was made up of the brands Ampersand; Andreza Chagas; Adriana Degreas; Dalai; B Luca; Maria Pavan; Daniella Martins; Leafy; Lança Perfume; Paola Bernardi; Raissa; Rio de Sol and Serpentina, of Texbrasil, Flex Jewel; Serpui; Yukio; Nádia Gimenes; Matri; MOS; La Sirene; Gissa Bicalho; Lis Fiaschi; Lavish; Andrea Bogosian; Ryzi; Iorane and Camila Vieira, of Brazil Fashion Label, and Eneida França, of Precious Brazil.
The event, which took place through the NuOrder platform, yielded USD 200,000 in business for the delegation. In addition, the brands stated they expect to close an additional USD 530,000 over the next 12 months. The entrepreneurs participating in the edition also revealed to have made 804 contacts during the tradeshow.
For Daniella Martins brand, the event was a learning, mainly about how the international market works. According to the brand’s president, Vitor Xavier de Brito, the digital format is more practical, because it allows greater agility on communication.
Pavilhão Brasil
The digital edition had a pavilion dedicated to Brazilian companies. The brands were able to show their portfolio on the NuOrder marketplace, 24 hours a day. “It is very important to keep the Brazilian brands on the international radar, even in a digital way. Our pavilion reinforced this presence, and showed the strength of the national fashion”, comments Texbrasil executive manager, Lilian Kaddissi.
“The digital platform basically served as a support tool in the after sales process. However, with the pandemic, it started to play a key role in replacing the physical tradeshow, bringing new experiences to the brands. Coterie has adapted to the virtual model in a short period of time, joining efforts with existing digital platforms to continue the fashion calendar,” adds Alberto hair, president of ABEST.
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