The fashion tradeshow Children’s Club had its first digital edition between September and November. The Brazilian delegation at the event was made up of five brands, which together closed USD 52 thousand in deals during the event, and prospect an additional USD 172 thousand for the next 12 months. 

The companies attended the trade show thanks to the support of Texbrasil and Fashion Label, internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Exports and Investments Promotion Agency), Abit (Brazilian Textile and Clothing Industry Association) and ABEST (Brazilian Fashion Designers Association), respectively.

Texbrasil’s Tip Top, Planet Sea, Dalai and Renata Carlotto, and I Am Just for Little, from Fashion Label Brasil, also made 178 contacts during the event. 

Renata Carlotto made her debut in this edition, exhibiting its Summer 2021 collection. According to the brand creator, attending the trade show was a challenge, but she praises the good contacts made. For her, participating in the tradeshow was essential to disseminate the brand in the USA, expanding exports in the country. 

The digital edition of Children’s Club took place through the NuOrder platform, along with two other tradeshows of the Informa Market group, Coterie, and Project Womens. 

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Creating a complete experience has always been in the plans of designer Serpui Marie. "When someone buys one of our bags, they are buying more than a fun and unique item, or a moment of leisure during the summer. They are buying an experience," she says.

With this in mind, the brand expands its product range with the debut of SERPUI CASA, a collection of table settings, which follows the same concept of beauty, quality and personality of the handbag brand. Some of the collection items include placemats, napkin holders and more. 

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The first Brazil Noble edition, an event in Dubai whose proposal was to introduce and launch Brazilian haute couture in the Middle East during Arab Fashion Week (AFW) 2020, took place on the 22nd. Among the Brazilian team were the designers: Maison Alexandrine, Vitor Zerbinato, Emannuelle Junqueira, Sandro Barros and jewelry designer Andrea Conti. Each brand showed 16 looks from their fall 2020 collection.  Maison Alexandrine, Vitor Zerbinato, Emannuelle Junqueira, Sandro Barros e a designer de joias Andrea Conti. Cada um exibiu 16 looks da coleção outono 2020. 

Partner companies High Class Corporate Services, AAVVA Fashion and Cia Paulista de Moda by businesswoman Rejane Silva created Brazil Noble.

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French shoe brand VERT and American designer Rick Owens launch a new collab for the third consecutive time. In order to celebrate the partnership, two new sneaker designs are the stars of the collaboration: the Runner Style 2 and Runner Style Mid. 

The Runner Style 2 was developed in a smoother and lighter way for the new sole. It is also more ecological, since the midsole has 46% sugar cane and 8% banana oil in its composition. For the first time, VERT introduces natural cork in its sole, combined with 30% Amazon rubber and 31% rice residues. 

Runner Style Mid is an equal part combination of inspiration of the brand and the designer. The new midsole was produced with 54% biological base combined with 64% of the same raw material as the cork sole. 

The redesigned sole increases the sneaker lightness. An evolved design for the sole with flexible longitudinal and lateral furrows provide comfort and improve foot scrolling, especially for long distances. L-Foam technology in the midsole ensures optimum cushioning. The upper part of the V of both styles was produced with 100% recycled polyester - coming from plastic bottles - and was made in Brazil. 

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