TRIYA PRESENTED ITS FRIDA COLLECTION AT SPFW N51
The 2022 Summer collection depicts the art of the painter Frida Kahlo
Triya presented its 2022 Summer collection on the second day of the SPFW N51, on Thursday, June 24th.
The new Frida collection represents a dive into the life, work, and dreams of the Mexican painter Frida Kahlo, “a special collab, permeated with Frida Kahlo’s feminine strength.”
The collection expresses nature with giant or very small flowers, hearts, portraits, architecture, passions, and symbols of the artist’s history in energetic prints. Asymmetries and frills reinforce the brand’s identity.
The colors that were chosen for the collection are Frida Kahlo’s favorite, so in the palette, there is: yellow, pink, blue, sky, lilac, purple, mint green and peach orange.
“Typical Mexican motifs, feminine elements, and a mix and match that is already triya’s trademark. A cheerful, solar and free collection!”
You can watch the show in full on SPFW’s Youtube channel
In her Instagram, @astridfontenelle commented, “Do you like the beach? Do you like Frida Khalo? I do! That’s why I immediately accepted triya’s invitation to narrate their show! Frida’s words are a Manifesto to LOVE!”
“When I create a collection, I always keep the same intentions in mind: to build a story and create desire. Our product is born from the desire to escape to a relaxing place, which is not currently possible,” said the creative director of the brand, Isabela Frugiuele, in an interview with journalist Lelê Santhana from Elle.
“In her work, she talked a lot about the moment when she would be free. So, we made this kind of escape for her,” explains Isabela.
