BFN: tendência e inovação da moda brasileira no mercado internacional
“The project focuses on digital promotion of Brazilian brands in the international market, in addition to strengthening its performance and increasing sales through a customized commercial reach.”
Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABEST (Brazilian Association of Fashion Designers) promote Brasil Fashion Now in the international platform B2B BLANC Fashion, to position Brazilian brands in the international market.
The platform offers an intuitive interface to sustain strategic decisions and promote creativity in a structured and professional way.
“It is a digital platform built for the future of fashion;” “It is an innovative way of doing wholesale business. We combine and connect fashion brands with global retailers in the simplest way, so that everyone can benefit from it.”
Originality, Trends, and Plurality
“An international buyer acquires a brand for the first time to test not only the product in the market, but also the brand’s credibility and deliverability. Throughout the collections, it is possible to see how these relationships and partnerships are created,” says Aurea Yamashita, Fashion Label Brasil.
Brazil Fashion Now explores originality, trends, and innovations of Brazilian fashion to 16 thousand international buyers from 90 countries registered on the exclusive landing page of BLANC Fashion.
“In addition to being in the forefront of digital trends with regard to international promotion, Brazil Fashion Now also presents Brazilian fashion to European and North American buyers in all of its plurality and diversity: ranging from clothing of the most diverse segments to accessories and footwear, including companies of the different sizes. In addition to learning a lot from the experience of being a part of an international digital platform, it is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international recognition”, says Mariele Christ, Apex-Brasil.
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