Tag Archive for: Brasil Fashion Now

“The project focuses on digital promotion of Brazilian brands in the international market, in addition to strengthening its performance and increasing sales through a customized commercial reach.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABEST (Brazilian Association of Fashion Designers) promote Brasil Fashion Now in the international platform B2B BLANC Fashion, to position Brazilian brands in the international market.

BLANC Fashion

The platform offers an intuitive interface to sustain strategic decisions and promote creativity in a structured and professional way.

“It is a digital platform built for the future of fashion;” “It is an innovative way of doing wholesale business. We combine and connect fashion brands with global retailers in the simplest way, so that everyone can benefit from it.”

Originality, Trends, and Plurality

“An international buyer acquires a brand for the first time to test not only the product in the market, but also the brand’s credibility and deliverability. Throughout the collections, it is possible to see how these relationships and partnerships are created,” says Aurea Yamashita, Fashion Label Brasil.

Brazil Fashion Now explores originality, trends, and innovations of Brazilian fashion to 16 thousand international buyers from 90 countries registered on the exclusive landing page of BLANC Fashion.

“In addition to being in the forefront of digital trends with regard to international promotion, Brazil Fashion Now also presents Brazilian fashion to European and North American buyers in all of its plurality and diversity: ranging from clothing of the most diverse segments to accessories and footwear, including companies of the different sizes. In addition to learning a lot from the experience of being a part of an international digital platform, it is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international recognition”, says Mariele Christ, Apex-Brasil.

#BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #Blanc #blancfashion

“The unique designs, the plurality and the varied cultures mean the creations are unique. Discover the best of the country’s trends and innovations.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency),  ABEST (Brazilian Association of Fashion Designers), Abit (Brazilian Textile and Apparel Industry Association), and Abicalçados  (Brazilian footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.

“BFN is a democratic project, an excellent opportunity for brands. For those who have never had any experience with the international market, it offers an enormous learning experience about what it means to take the step towards internationalization, from several important perspectives – such as, for example, seasonality, brand building, collection, price composition, and vocabulary. Even the participation in physical events does not provide this kind of understanding. For brands that already have some type of distribution, the project is an opportunity to be in a channel that serves all the needs for continuity and expansion of your business in a consistent way, cutting steps along the way, reducing costs, and improving processes. With the continuity of the project, now in its third edition, we can see the realization of these relationships that have been cultivated, boosting Brazilian brands around the world”, Manoela Amaro, CEO and Co-Founder of BLANC.

Originality, Plurality, Varied Cultures

Brasil Fashion Now explores all of the originality, trends, and innovation of Brazilian fashion through the international B2B BLANC Fashion platform. Also, the second edition of the event (BFN2), from March to September 2021, presented Brazilian brands: Akra Collection, Andrea Bogosian, Andreza Chagas, Augusta, Catarina Mina, Haight, Inti Brand, Lily Franco, Maneca, Meerk, Osklen, Roberta Mattos, Room, Sy&Vie, Wee (Fashion Label Brasil); TIG and Belier Belier.

BLANC Platform

“BLANC is a powerful sales tool used by prominent brands around the world. It supports online businesses by helping them expand their sales to global markets, offering a wholesale management solution. BLANC proposes an innovative way to shape companies for digital wholesale.”

​​The platforms offers an intuitive interface to support strategic decisions and is a way to showcase creativity in a structured and professional manner to retailers around the world.

Digital Promotion and Exhibition for the International Market

Brazilian brands promoted results in the total amount of USD 94,669.00 and USD 444,000.00 for future expectations.

“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening their performance and sales through a customized commercial reach.”

About ABEST

The Brazilian Association of Fashion Designers, created in 2003, aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a non-profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its penetration in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brasil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brasil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those that are already established.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#BFN2 #BFN #BrasilFashionNow #FashionLabel #FashionLabelBrasil #FLB #Apex #ApexBrasil #blanc #blancfashion

“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening performance and sales through a customized commercial reach.”

Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABEST (Brazilian Association of Fashion Designers) and Abicalçados (Brazilian Footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.

Originality, Exclusive Designs, Plurality, Varied Cultures

The international B2B platform BLANC Fashion presents an exclusive landing page for the project, with more than 16 thousand international buyers from 90 countries registered.

“In brand internationalization processes, one of the essential points is continuity. The third cycle of Brazil Fashion Now is a great achievement. Progress has been gradual and the project advances at each new edition. An international buyer purchases a brand for the first time to test not only the product in their market, but also the credibility and delivery capability of the brands. Throughout the collections, it is also possible to see the development of these relationships and the creation of partnerships,” Aurea Yamashita, Executive Manager of Fashion Label Brazil.

Brazil Fashion Now explores all the best of style, trend, and innovation in Brazilian fashion. Its third edition (BFN3), October 2021 – March 2022, brings together 22 Brazilian brands and 80 of the main international brands.

“Brazil Fashion Now, in addition to being at the forefront of digital trends for international promotion, also presents European and North American buyers with Brazilian fashion in all its plurality and diversity: from apparel of different segments to accessories and footwear, of companies that are of many different sizes. It is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international image, in addition to the countless lessons arising from the experience of being present in an international digital platform,” Mariele Christ, project manager at Apex-Brasil

Brands participating at the BFN3

Belier Belier; Andreza Chagas, Akra, Augusta, Bia Moraes, Catarina Mina, DePedro, Inti Brand, La Sirène, KStockler, Lily Franco, Maneca, Osklen, Ostra Brasil, Room, Sy&Vie, Yukio, Meerk, Vanda Jacintho (Fashion Label Brasil); Matuschka Mia, Opananken, Tnin Shoes (Brazilian Footwear).

“The best of the country’s trends and innovations. Discover all the originality of Brazilian fashion.”

About ABEST

Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not aimed at obtaining profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its participation in new markets around the world and strengthen relations with those that are already established.

About Fashion Label Brasil

Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.

About Abicalçados

Established in 1983, Abicalçados represents the national footwear industry. With members that account for over 70% of what is produced in the country, the entity has projects aimed at the development, as well as the commercial and image promotion of the footwear industries. In addition, it has a strong presence in institutional representation, being the official spokesperson for the industry both nationally and internationally.

About Brazilian Footwear

Brazilian Footwear is an exporting incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade and image promotional actions aimed at the international market. Find out more: www.abicalcados.com.br/brazilianfootwear.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.

#brasilfashionnow #BFN #BFN3 #moda #fashion 

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