Brasil Fashion Now, digital promotion and exposure to the international market
“The project focuses on the digital dissemination of Brazilian brands in the international market, in addition to strengthening performance and sales through a customized commercial reach.”
Apex-Brasil (Brazilian Trade and Investment Promotion Agency), ABEST (Brazilian Association of Fashion Designers) and Abicalçados (Brazilian Footwear Industries Association) promoted Brasil Fashion Now to position Brazilian fashion brands in the international market.
Originality, Exclusive Designs, Plurality, Varied Cultures
The international B2B platform BLANC Fashion presents an exclusive landing page for the project, with more than 16 thousand international buyers from 90 countries registered.
“In brand internationalization processes, one of the essential points is continuity. The third cycle of Brazil Fashion Now is a great achievement. Progress has been gradual and the project advances at each new edition. An international buyer purchases a brand for the first time to test not only the product in their market, but also the credibility and delivery capability of the brands. Throughout the collections, it is also possible to see the development of these relationships and the creation of partnerships,” Aurea Yamashita, Executive Manager of Fashion Label Brazil.
Brazil Fashion Now explores all the best of style, trend, and innovation in Brazilian fashion. Its third edition (BFN3), October 2021 – March 2022, brings together 22 Brazilian brands and 80 of the main international brands.
“Brazil Fashion Now, in addition to being at the forefront of digital trends for international promotion, also presents European and North American buyers with Brazilian fashion in all its plurality and diversity: from apparel of different segments to accessories and footwear, of companies that are of many different sizes. It is certainly a unique opportunity for Brazilian brands to obtain commercial gains and international image, in addition to the countless lessons arising from the experience of being present in an international digital platform,” Mariele Christ, project manager at Apex-Brasil
Brands participating at the BFN3
Belier Belier; Andreza Chagas, Akra, Augusta, Bia Moraes, Catarina Mina, DePedro, Inti Brand, La Sirène, KStockler, Lily Franco, Maneca, Osklen, Ostra Brasil, Room, Sy&Vie, Yukio, Meerk, Vanda Jacintho (Fashion Label Brasil); Matuschka Mia, Opananken, Tnin Shoes (Brazilian Footwear).
“The best of the country’s trends and innovations. Discover all the originality of Brazilian fashion.”
About ABEST
Created in 2003, the Brazilian Association of Fashion Designers aims to strengthen and promote Brazilian design and fashion. Its main purpose is to help the development of Brazilian brands with international reach and guarantee their authenticity and creativity, in addition to promoting the Brazilian lifestyle, thus contributing to the growth of all segments linked to fashion. Currently, ABEST, which is a not aimed at obtaining profit, has 120 brands from all over Brazil that export products to 57 different countries. Also, it constantly carries out strategic actions to expand its participation in new markets around the world and strengthen relations with those that are already established.
About Fashion Label Brasil
Fashion Label Brazil, a Fashion Internationalization Program of Added Value, was created in 2003 by ABEST in partnership with Apex-Brazil, whose proposal is to position the image of Brazilian fashion abroad, enhancing the image of an innovative and contemporary Brazil. The program has strategic activities – Buyer and Image Project, International Fairs and Fashion Shows, Showroom Project, in addition to special activations – to expand penetration in new markets and strengthen relations with those already established.
About Abicalçados
Established in 1983, Abicalçados represents the national footwear industry. With members that account for over 70% of what is produced in the country, the entity has projects aimed at the development, as well as the commercial and image promotion of the footwear industries. In addition, it has a strong presence in institutional representation, being the official spokesperson for the industry both nationally and internationally.
About Brazilian Footwear
Brazilian Footwear is an exporting incentive program developed by Abicalçados in partnership with Apex-Brasil. This program aims to increase exports of Brazilian footwear brands through development, trade and image promotional actions aimed at the international market. Find out more: www.abicalcados.com.br/brazilianfootwear.
About Apex-Brasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, Apex-Brasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as commercial prospective missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion setters to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen the country’s brand.
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