In partnership, ApexBrasil and ESPM invite entrepreneurs to participate in training in International Marketing. Interested parties have until February 5 to apply. Classes will be in March, online or in São Paulo.
ApexBrasil and Escola Superior de Propaganda e Marketing (ESPM) are open for enrollment, until February 5th, for the third edition of the “International Marketing Course: The Importance of E-commerce in an Environment in Transformation”. The course will be held in person, in São Paulo, or online (live) on the 13th and 14th (first stage) and 27th and 28th (second stage) of March. Classes will take place from 9 am to 5:30 pm.
The novelty of this edition is that ApexBrasil will hold, in a complementary way, an exclusive online workshop to present various opportunities to support the internationalization of Brazilian companies in 2023, on March 15, from 10 am to 12 pm.
The main objective of the course is to train the executive leaders of Brazilian companies in the process of internationalization in international marketing, with a bias in e-commerce operations. The training aims to facilitate the recognition of opportunities and threats in the foreign market, market analysis, positioning, value proposition, competitive advantage, as well as the strengths and weaknesses of companies, their offers and their brand. The central reflection goes through the analysis of the elements of the marketing mix and the decision of which variables must be adapted to obtain greater success in the international expansion.
The training will address the following topics in International Marketing:
1. Fundamentals for building an International Marketing Plan;
2. International marketing strategy;
3. International strategy for the 4P’s – Price, Promotion, Place and Product (direction towards e-commerce when dealing with distribution channels);
4. Definition of the marketing plan, including budget and schedule of actions;
5. Dynamics that allow the public to put into practice the contents presented.
SERVICE
International Marketing Course: The Importance of E-commerce in a Changing Environment – 1st Edition 2023
Registration: until February 5
Dates and times: March 13, 14, 27 and 28, 2023, from 9:00 am to 5:30 pm
* Workshop: March 15, 2023 – 10:00 am to 12:00 pm
Modality: Hybrid (online: zoom platform and face-to-face: ESPM-Tech facilities in SP)
Values: R$ 1,100 for one participant; BRL 1,800 for two participants from the same company; or BRL 2,400 for three participants from the same company
Hours: 32 hours of class, lasting 4 days
Registration link: click here
Rules: see here
Theme: Internationalization
Market: Does not apply
Export sector: Not applicable
Investment Sector: Not applicable
Service sector: Not applicable
Publication Language: Portuguese
